A short talk describing a reframed approach to event planning that prioritizes curated, experiential engagements over traditional stage presentations. The speaker explains a model where attendees co-create events live, with sponsor brand activations, aiming to launch attendees' events to market immediately (tagline: “one event, one million, one weekend”).
Chapters
We're redefining how people think about these events instead of just pitch fest speaker on stage, like how are we engaging people at the event so that they're touched, moved and inspired and want to stick with you to make them really, really sticky? So for us, that looks like every single experience at the event is carefully curated with something other than just somebody presenting something on stage. I'll give you a really like clear example. So we're running an event and it's about helping people to create events. The tagline is one event, one million, one weekend. That's the goal for our, for our attendees. But what we're doing is very different to anyone else. We're not just up there teaching them. They're going to build it there live with us and have live brand activations with our sponsors and whatnot. So that on day one their event is launched to market and they are selling tickets immediately.