Joe FierHead of Builds, Delphi · Scaling expert knowledge with AI

Revive Your Videos: The Power of Thumbnails and Titles!

Name: Revive Your Videos: The Power of Thumbnails and Titles!
Uploaded: 2024-12-27T18:59:25+00:00
Duration: 45 s
Channel: Joe Fier
Description: This YouTube video (by Joe Fier) explains how changing a video's thumbnail and title can revive its performance. The speaker gives an anecdote: a video…

27 Dec 2024 · 1 min

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0:45

This YouTube video (by Joe Fier) explains how changing a video's thumbnail and title can revive its performance. The speaker gives an anecdote: a video that had ~10,000 views over about six months later reached ~300,000 views after the thumbnail and title were changed, and the speaker suggests YouTube may re-test and resurface changed videos to improve on-site retention.

Questions this video answers

About 10,000 views over roughly six months.

About 300,000 views (as reported by the speaker).

Chapters

But there was one video that was sort of, like, flatlined. It wasn't getting any traffic anymore. We went back in, change the thumbnail, changed the title, and you can literally go into our stats, see the date that we changed it. And it's just like a hockey stick. It just went and just shot up, right? It was a video that had, like, 10,000 views over, like, six months or something. And now today it's got, you know, 300,000 views after changing the title and thumbnail. You just never know. A lot of times, the algorithm, the YouTube algorithm, nobody really knows how it works, but it seems like if you go and make some of those changes, YouTube might kind of test the waters with that video again. They might start putting it out to more people and going, all right, there's been some changes to this video. Let's see what we can do. I mean, YouTube wants the retention on site. YouTube wants people to go back and watch more videos.