A speaker (Joe Fier) describes working at Apple during the era of Steve Jobs and explains they now apply lessons learned from Apple product-launch events to designing personal- and business-development events that inspire and mobilize audiences.
I was fortunate enough to work for Apple at the time when Steve Jobs was around. So the late 2000s, early 2000s, and I get to see firsthand how he did these incredible events, these product launches that just captivated people around the world and forced millions of people to come into stores to the point that people were waiting outside overnight to get the latest iPhone, and they would queue up for hours and everything. And so, coming into this space now in, you know, the personal development, business development, kind of coaching, consulting, creator kind of space, I've been able to take a lot of what I learned from Steve and implement it into our strategies around how we help people to create events that truly touch, move, and inspire people.
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