Stop Selling: Build Trust to Skyrocket Your Sales #shorts

I spoke at UCLA recently at their CEO forum for their alumni. I told all the CEOs in the room, first thing you have doing about your office is tell your sales team to stop selling. What was the reaction there? Who is this guy? What is he nuts now? I went through the process, explained. They finally realized that the selling in itself is the problem. Their approach and how they're approaching their market and their leads and chasing ghosts and following up with them is where they're losing the money. So then to replace selling with trust building. Trust building is a new skill most don't know how to do. They know how to build relationships, but they know how to build trust in a short amount of time.