The Secret to a Successful AI Digital Twin Launch

This content was created by Joe Fier. This content was uploaded by Joe Fier. This is a YouTube video titled "The Secret to a Successful AI Digital Twin Launch" created on September 11, 2025. It features a conversation between Joe Fier and another speaker discussing the integration and launch phase of a digital product, focusing on embedding, marketing strategies, and various integrations with tools like CRM systems, Google Calendar, and Slack.
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Once your past feedback and iteration and, and, and you as you as the user are like, okay, I'm ready to go, I'm ready to push this live now we, we push live, we integrate, we pass off. Can you kind of walk through that, that phase?
Basically the integration launch phase is where we're at now. Because you're feeling confident, you know, that this thing is going to act the way that you envision it would, maybe hopefully better. Now we get to decide and we've already talked about this, we know we have an idea where it's going to live. So if it's in a members area, it might be in your Kajabi platform or mighty networks. So what we'll do, Delphi is super simple in terms of embedding. There are some definitely best practices and things we guide you on, but it's as simple as an HTML form or an iframe, depending on where it's going. Sometimes it's within an app, mobile app as well. So what we'll do is not only provide the guidance on how to do that, but we're giving you best practices on how to launch this, or not only embed it and integrate, but how to launch it to your audience or whoever's going to use this. Even if it's internally to your team, there's best practices to start sharing your Delphi and actually do the launch. I mean, we've all done product launches of our own type. You know, it's like sometimes those are, I wouldn't say it makes or breaks everything it could, but like that launch phase, you really want to hype people up to be the early adopters. I mean, it's just like with AI in general at a greater, there's always these people that are going to jump on early and then, you know, use it and then talk about it. And that's how I see it with any of this. When you launch it to your own business, even if it's internally, on your team community, even in the public, you want to get evangelists around your Delphi. So it's not just you talking about it all the time. We want to start sharing what other people, how they're using it and you know, and then it becomes this kind of this, this thing that's network effect almost and that's what we try to achieve. So we're integrating a little bit of the technical stuff like where is it going to live, how's it going to function? But also what's the marketing approach here? How do we get this out? So we get people using it and then telling other, other people within your community to use it. So it becomes a valuable thing. Right on the rip.
Exactly. And so when we're talking about launching it.
And we're talking about kind of where it's going to live, like that's, that's, that's one part of it. Can you talk about actions? Because people are always asking about, does this integrate with anything? Like, how does that work?
Yeah, yeah, good call. I glossed over. I got excited about the launch. So tons of integrations essentially. What if you can imagine, Delphi, like I said earlier, is kind of like a CRM in itself. So as a conversation funnel, it's getting people to opt in. So when they opt in, they're technically added to your database. So there's a profile created around that person. You're going to have them technically opt into your email. At that point they can also opt into your sms. So the profile inside of your Delphi CRM will show you all this per person and it gives you basically some stats. Kind of like if you were to look in your Go high level or HubSpot account, you can see stats on that person and you know the information they've given you. But what if you want to take that information out and have it do some stuff? So that's where you can integrate it to any kind of email CRM. Some are natively integrated, some are not, but you can connect them in a whole variety of ways. Zapier is in there, so that connects to pretty much everything. You could also get a little bit more technical and push to different APIs. So essentially you can connect with anything you want. And there's other integrations. Like you can connect it to your Google Calendar actually, which is interesting. So you can have it. And this is like we're not going to go down too far here, but you can have it actually join a Zoom meeting if you wish to. You know, Delphi can join and kind of be a note taker, slash a companion on a zoom call, either audio or video, which is pretty cool. Blows minds. And sometimes I even forget to use it because it's, it's one of those features. There's so many features in Delphi, but that's an integration Slack, you know, if it's for teams, a great use case, a lot of people do. Or even a community that's like a Slack community, you can integrate your Delphi into there. So not only that is a way you can import information into Delphi, but it's also a way it can be your slack bot, more or less, but it's actually you.
When we started the very beginning with the preparation phase, and we're learning about what your purpose is and what the use case is, you know, our team is going to have ideas for you about how you may want to integrate this with other tools that you use. As we go through the build phase. And now we're at feedback and iteration and you've learned more and people on your team or people who are testing this are starting to say, hey, wouldn't it be cool if we did this or we did that or we connected with this? You know, we're, we're basically, I mean, just think of us like we are right alongside you, riding shotgun as a member of your team here. And our job is really to help see you win. And so you share those things with us and then we can help guide you, coach you, train you on how to, to create, you know, those, those types of, those, those integrations.
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