Joe Fier shows how to turn client problems into compelling stories. He frames pain as an emotional compass, recommends drilling into the language clients use, and argues that sharing moments of struggle builds listener understanding and enrollment when you speak on podcasts or stages.
Chapters
This is the choose your perfect story mini course. And a lot of the times these come from moments I ask questions about, like what problems are your clients facing right now? And drilling really deep into that. And we can use their problems as an emotional compass to find our stories. And a lot of the times, the stories where we experience problems aren't the ones where we're our proudest, shiniest selves. But we can use this as an opportunity to share our clients language and lead through our moments of pain and actually transmute them into moments of purpose, into moments of reason. It allows us to be excited about the things that we used to be ashamed of. And it allows us to create the sense of enrollment and understanding that we really want to create in our listeners. When we set out to go onto these podcasts or get onto the stages.