Short YouTube video (shorts) featuring a speaker who recommends using everyday activities (gym, golf) to have authentic, non-salesy conversations that increase opportunities and generate leads by expanding the "surface area of luck."
I use my activities as an opportunity to let my hair down, be authentically myself, and have unbarried conversations that don't sound like sales pitches. So I show up to the gym and I prioritize the people that are standing around. I go out of my way to make that 5 second friend, have an introduction. What do you do? What are you building? What do you care about? And what ends up happening again. It all comes back to increasing that surface area of luck. I can't tell you how many times I've been on the golf course that has turned into a lead opportunity for us and has turned into deals.
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