Joe FierHead of Builds, Delphi · Scaling expert knowledge with AI

Unlocking Community Insights with Inclusive Marketing Strategies

Name: Unlocking Community Insights with Inclusive Marketing Strategies
Uploaded: 2024-12-02T16:02:29+00:00
Duration: 7 s
Channel: Joe Fier
Description: This YouTube conversation (uploaded/created by Joe Fier) explores inclusive marketing strategies aimed at reducing friction in customer experiences for…

2 Dec 2024 · 0 min

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This YouTube conversation (uploaded/created by Joe Fier) explores inclusive marketing strategies aimed at reducing friction in customer experiences for underrepresented and underserved communities. One speaker describes a new offering—"inclusive marketing assessments"—framed as "friction finders" designed to identify and eliminate barriers in current customer experiences by engaging community members who buy the product.

It's almost like, figure out the lay of the land. And I would assume a lot of that is talking with the people that buy your stuff, who's in your community.
Absolutely. So I recently introduced an offering which are like inclusive, inclusive marketing assessments. I think of them as like friction finders. Right. How do we eliminate the friction that exists in the customer experiences that we're currently delivering specifically for people from identities from underrepresented and underserved communities?