Unlocking Market Growth Through Language Inclusivity

So maybe a year or two ago, there was a course that came out, and I wanted to get this course for him for his professional development. So I wrote the course makers, and it's like, by chance, like, do you have this available in Spanish? No, it's only available in English. And I'm like, like, here I was, like, ready to spend money, right? But couldn't because they hadn't defined their user base. People who had that problem that they saw to include people who spoke Spanish. Okay, So I saw earlier this week, the same company sent out an email, hey, we've got this course available in Spanish, right? And so what happened this morning? I bought it, right? Like, I bought it for the team member, right? Like, they have suddenly expanded their ideal customer.