Unlocking Media Secrets: Promote Books and Causes Effectively!

You have a couple hours that day to put together a story. It's not a whole lot of time. But those smaller publications, those print papers that are slowly dying are still very important. They get a lot of time to dive deep in the stories. They're still very important. So always cast a very big net. You cannot go wrong by even just being covered by a podcast, by a blog, something like that. And it'll start to build. You'll get noticed because a lot of these companies watch each other or read each other. So what happens? In a lot of cases, one person will bite once, the other ones will watch, and usually within that week, if not couple weeks, if it does well or if it shows, maybe more than what you pitch to them, in a sense, they'll call you, and then you're getting coverage. And then it grows from there.