A short interview excerpt in which Will Ford explains that after running successful Kickstarter campaigns and exiting a company, he noticed there were no providers focusing on pre-launch videos and advertising to grow audiences before crowdfunding launches. Observing strong platform growth around 2014–2015, he decided to build a large crowdfunding campaign agency to fill that gap.
Chapters
After I had a handful of successful Kickstarter campaigns under my belt, I was actually looking for a launch. Boom. I was like, hey, there's gotta be someone out there who can help me with my pre launch video, my pre launch, you know, advertising campaigns so I can, like, you know, maximize my audience before I go to Kickstarter. And I couldn't believe that there was no one out there doing it. And so that's when the light bulb went off. Joe. You know, I was actually going through an exit of my last company, and I'm not the kind of guy to sit at home and do nothing. And I was thinking to myself, like, what's next? What's next? And I started researching Kickstarter Indiegogo, and their platforms were growing, like year in, year out, like just going through massive growth back in 2014, 2015. And so basically what I ended up doing was I did a lot of research and then I'm like, you know what? I'm going to build the largest crowdfunding campaign agency in the world.