How to build ads that hit viewers with an insight they didn't expect. Start with a hook, then teach them something that changes how they see the problem. A nutrition client's ad showed this works: the aha moment makes people act.
If you can give them an aha moment in the ad that you've succeeded, and then that's all designed to get them to take the call to action. Right? So you want to teach, you want to educate, you want to give them an aha moment. As an example, one of the clients that we work with, this is kind of a combination between a hook and educate, because it gets an educate. But basically, like one of the clients that we work with helps with nutrition, like nutrition, and they really good hook that then leads into an educate that gives an aha Moment that gets them more likely to take action.
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