Unlocking the Power of YouTube Ads

The big thing to know is that with YouTube ads, you're targeting people that are actually looking things up on YouTube. They're actually making searches. They're actually looking to watch videos that solve their problems. If you can get in front of them at the perfect time with your video, then you're far more likely to actually get not only a higher quality lead, but reach them at the right time. So if you think about it, on Facebook and other platforms, they're all very algorithm based. So people are kind of scrolling. They're mindlessly scrolling, like, oh, I'm kind of interested in that. They might click on it, but they're not necessarily in that learning mode. They're casually scrolling and looking.