Joe FierHead of Builds, Delphi · Scaling expert knowledge with AI

Unlocking the Secrets of Inclusive Marketing for Small Brands

Name: Unlocking the Secrets of Inclusive Marketing for Small Brands
Uploaded: 2024-11-22T16:00:48+00:00
Duration: 29 s
Channel: Joe Fier
Description: A short YouTube talk by Joe Fier about inclusive marketing for small brands. The speaker emphasizes that small businesses should not try to serve…

22 Nov 2024 · 0 min

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A short YouTube talk by Joe Fier about inclusive marketing for small brands. The speaker emphasizes that small businesses should not try to serve everyone but instead be intentional about which identities and communities they prioritize so those people feel a sense of belonging.

When we're talking about inclusive marketing, the expectation isn't that you're serving everyone, right? So as small business owners, as brands that are growing, most don't have the resources or, you know, to be able to serve everyone. So it's all about being intentional about who it is that you're going to serve and the identities that you want to make sure feel like they belong with you at this point in time.