This YouTube segment argues that embedding human connection—through group and private coaching touchpoints—across paid programs (from low-cost memberships to premium courses) increases customer lifetime value and loyalty. While the speaker endorses automating administrative and research tasks, they emphasize that personal relationship-building should not be automated.
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Other participants as well as coaches and creators. So one of the things that we do in pretty much every single program that we offer, whether it's our $97 a month membership or it's our signature 2497 Experience Product Masterclass, is we actually include group coaching and sometimes private coaching touch points. So no matter what it is that we do, we support it. And I think that that's one of the reasons why we've got that higher lifetime customer value. We've got people who come back year, year after year, people who rave about our programs because we are in relationship with them. And I think that that whole idea of automation, there's a lot of things that you should automate in your business. You know, automate administrative tasks, automate, you know, research, automate, you know, different aspects like that. But I think that the human connection is the one thing you shouldn't try to automate.