Why Website Translation Fails Spanish Speakers: Placement Matters!

So we talked. We talked a little bit about Spanish speakers. For instance, I did an audit of some brand websites with a Spanish speaker, and there were some brands that had done all the work of translating their website, having it available in Spanish. But what happened? They put the link to translate the website in the footer of the website, which. How often do you go and look at the footer? We have no attention span these days, us humans. So. Right. So they had already done all this work. And, you know, just a simple thing of placement made the Spanish speaker feel like, I'm not important. Oh, it's not available. And they off they went, you know, searching for another option to get their needs met. It's the same type of thing. Whereas I think small little things impact people and their identities in different ways that we might not even realize.