YouTube Ads Strategy: Hook, Educate, Convert #shorts

So the Strategy on the YouTube side is there's two pieces. There's the actual ad and then there's the targeting. And the ad is a little different than a YouTube video because a little bit shorter, it's two to three minutes long versus a YouTube video might be anywhere from eight to 15 minutes long or some go a little bit longer. And so with the ad, you want it to be hook, educate, call to action. The hook pulls people in. You provide value, you educate them, you actually give them value in the ad. We call it a value ad because that's what makes your ad stand out from everybody else's. People are on YouTube to get value. So you want to pull them in, you want to provide value in the ad. So hook, educate, call to action. Then when it comes to the targeting, targeting, it all comes down to this. Reaching the right person at the right time with the right message.