Joe FierHead of Builds, Delphi · Scaling expert knowledge with AI

YouTube's Big Move Into Podcasting

Name: YouTube's Big Move Into Podcasting
Uploaded: 2024-08-27T17:00:10+00:00
Duration: 29 s
Channel: Joe Fier
Description: Short transcript discussing that YouTube is likely to expand into video podcasting. Speakers note creator dashboard prompts to mark playlists as…

27 Aug 2024 · 0 min

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Short transcript discussing that YouTube is likely to expand into video podcasting. Speakers note creator dashboard prompts to mark playlists as podcasts, and that marking playlists appears to cause the algorithm to recommend more episodes, making podcast identification strategically valuable for creators and for YouTube's engagement goals.

I think YouTube's going to make a play for podcasts, especially video podcasts because already in the creator dashboard they're encouraging you to upload podcasts to mark playlist as podcasts. When you mark a playlist as a podcast again YouTube doesn't tell you what the algorithm does behind the scenes but what I've experienced when I watch podcasts on YouTube I get served way more of other episodes of that podcast. I think that's why there's a reason they're asking Brenda to be identified as a podcast because they also know if you get hooked on a podcast you're watching a lot of content on YouTube.
It's a long time.
So yeah I think that you YouTube is going to be going more into podcasts and now is a big opportunity to capitalize on that.
I like that. Okay. Because I've seen the feature. Yeah they don't talk about it a lot and still a lot of podcasters don't even know it exists or haven't tried.