50% of Americans' Calorie Consumption Comes from This! Feat. Charles Poliquin

I have a person who is in this room that I've been trying to. I'm not going to say who it is that I've been trying to encourage them to quit drinking sodas, because sodas are pretty much like Liquid Satan. And I don't consume hardly any sugar unless they sneak it in the foods. And I don't eat dairy and I try not to eat processed foods. I like eating foods that have a single name, like broccoli, not Doritos, because that's not the same thing. Take soda. A lot of people just consume a ton and there's a ton of sugar, waters, juices and stuff. Good or bad?

I mean, horrendous.

Horrendous. Okay.

So horrendous is the best word. The thing is that Americans consume 50% of their calories through liquids. Okay. So I think that one thing we should do is tax the hell out of. Tax the hell out of liquids, sugar, liquids. So if it costs $97 to buy a bottle of Coke, the consumption will go down pretty quick.

Well, and that's where many of the healthcare costs are going to people that are consuming.

Exactly, exactly. And then so basically water teas. I'm really big on coffee, but it's the timing of your coffee that makes a big difference. Right.

When you said first thing you eat in the morning, I was going to ask you, what about coffee?

From what the research shows with MRIs, you can see which areas of the brain lit up when you consume certain foods. I recommend that you eat solid food before you take your first sip of coffee.

Okay. Yeah. Because I know many people that the first thing they do is they drink coffee in the morning, then they get to the other stuff. If they get to it, and if they're too busy, the coffee becomes the way that tides them over. And these are the same people that are usually stressed out of their fucking minds.

Exactly.

Yeah. Okay. So going back to soda, what does it actually do to the body?

Well, one of the things it does is changes the alkaline balance in your body. One thing that, for example, a very good orthopedic surgeon from the Valley showed is that the more the kids drank soda, the weaker the bones are. Okay. Because it contains a lot of phosphates, and if you consume too many phosphates, you actually leak calcium of your tissues. So when I was a kid, I never heard of a guy playing football who broke his patella. Right. But Nowadays, since the 2000s, kids who break the patella playing American footballers epidemic. And the main factor associated with broken bones in Teenagers is actually soda consumption. So besides. And then the thing is, there's all sorts of artificial sweeteners and additives that we're not even sure if they're healthy. I mean, I would like to see the science behind it, but there's no such thing as this. Well, one of the things we know is that one of the most common additives in soda is sodium benzerate, and it is the chemical most associated with prostate cancer. So if you consume a lot of sodas, you're more likely to get prostate cancer. So that's enough of a reason not to drink them for males. So they're quite evil to be fair. Right?

Yeah. That's good. Now, by the way, so Tim Ferriss has written about you in his latest book, which is Tools of Titans, and he basically considers you like the guy. So there's a bunch of pages of stuff which is kind of funny. And he has a quote from you. What you put in your mouth is a stressor. And what you say, what comes out of your mouth is also a stressor. And so, yeah, so it's a very good book.

600 pages. And you got. Basically, it's the top 30 of his most downloaded podcasts. Yeah.

So listen to the episodes with Charles.

They've downloaded already over a million copies of that podcast. It's the 10th most downloaded podcast of the Tim Ferriss series. And I still get emails every day about that first podcast. I just did another one, and I think they already downloaded 700,000 copies. So it's a very good medium to deliver the information.

Totally. Well, if you were to get in a physical fight with Tim, you think you could take him?

Yeah.

I'm going to say someone could tag Tim Ferriss so he could watch however far. Is that still going? Okay, good, good. Awesome, awesome. So what we're going to do, we're going to take a couple of questions from the audience. Just talk really loud if you could, so that people can hear it.

So what is your drink? You said you take a shake after your workout.

What is it?

What do you. Well, what you consume post workout affect how fast you recover from the workout. But what is in the drink is a function of how lean you are. Right. So if you take your shirt off and you shape it, it's like a melted candle. Well, you got to stick to proteins and some amino acids. And if you're very lean and you have a lot of muscle mass, then it would be a combination of carbohydrates, maybe five different types of carbohydrates. Like pentacarb from ATP labs and a protein. But one of the things we see clinically is a lot of people are actually intolerant to whey protein. So I prefer to use straight amino acids or some people are allergic to dairy from cow but not from goat. So you could have goat protein. I'm not big on plant proteins because about as nutritious as the cardboard box. So I prefer to use straight amino acids if I'm not going to use dairy based protein.

Have you ever had a shake or anything like that? It's not a green shake. It's literally you're just taking mixed proteins. It's more of a manufactured shake is what you're saying.

Correct. I mean there's also now the technology for beef protein shakes and they've actually worked on a taste and they're very good.

Yeah, that's what JJ Virgin's latest shakes are is it's organic beef protein shaking.

A steak. Basically it's a steak shake shake.

Yeah. Okay, awesome. Jennifer. And then we'll go to Paris.

So when it comes to even some of your like the athletes that you've.

Worked with, I'll show the Facebook live.

Through the beautiful audiences.

You talked a lot about like the yin and some of the mindset and so how have you been able to get to people to be more consistent.

With their workouts and some of these.

Things as far as like stopping drinking.

Potlin for the most part it's probably.

Like an emotional thing for them that's stopping them from working out or emotional thing, a trigger that gets them to drink that pop.

I don't give much credence to that because if people don't control their food intake then it's easier for them to make bad choices. So the emotional part somewhat, but I think that a lot of it is solvable by managing your brain nutrition to a T. Right. For example, a lot of ADD is malnutrition. So you fix the kid's diet and suddenly you can concentrate as are.

Is it addiction?

Yeah, yeah. And addictions and so on. So I think that if you. There's a lot of papers that have been published mainly out of Toronto and Boston where they look at the composition of the breakfast and how it impacts cognition, but also food choices throughout the whole day. So it does really set you up as far as discipline. If you have a proper breakfast. I think that one of the best ways to solve America's health issues would be to have a federal breakfast program. Right. And then you don't have to feed your Kids at home, you bring them in half an hour earlier and they have the right nutrition. So if I was emperor of all the galaxies, I would standardize the breakfast because that would be a way to fight things like obesity. And, you know, kids don't pay attention in class. And ask any school teacher. You can tell if kids eat breakfast and a proper breakfast by the attention span in class. Okay. Because it sets you up for the whole day.

Yeah. Awesome. And we'll go to Paris.

I want to clarify the point on.

The post workout shake. A lot of people say, you know, you have a shake with grape juice.

In it and it causes you to.

Get insulin, which builds muscle. I don't understand that.

You're not a proponent of that. I'm a proponent of it. If you deserve it, write this down. You need to deserve your carbohydrates, okay? So if you're not lean, like, you know, I tell men, if you don't have penis skin on your arms, you're too fat, okay? So you pinch. It has to be really lean. If it's not, fuck, Stay away from carbohydrates. They're not your friend. Right. But I think that's really good to be vulgar because it raises dopamine levels and people actually pay attention. Right. But the thing is that we. I'm for spiking some post workout if you deserve it. Okay? So you have to be sub 10% body fat for a male and sub 16 for a female.

All right, so if you could say it real loud, Ed too. Sure.

I wonder if Charles, if you talk about the difference, especially on a guy's.

Hormones, with respect to doing isolated workouts versus compound workouts, you know, full body movements versus isolation.

Is there a difference?

Yes. If you look at the research, the larger the muscle mass you recruit, the more hormones, I mean beneficial hormones. You. So if all your exercises are single joint, you're not going to build a lot of muscle mass, you're not going to lose a lot of fat. So if you center your first 70% of your workout around big compound exercise, you're on the right way. I have a friend who's set 76 world records in Parliament. He says work on a Christmas tree, not the ornaments. That's Ed Cone. So I think it's really important that you. It's what I call most bang for your buck exercises. So squats, deadlifts, chin ups, bench presses. I really like a lot of dumbbell work because it keeps you balanced. And I really like fat handle type of dumbbells. Joe has Done a video on that. Yeah.

Watson's gym in the UK make the best dumbbells in the world for sure. Designed by Charles.

Yes. So, you know, nothing beats the basics. And the thing is that basics are hard work. And people like to avoid hard work. Right. I mean, they do tricep kickbacks and they don't forget to purse the lips. Okay. That's not going to do much for you. Right. But if you vomit a lung because you did a set of 20 in a squat, you couldn't make progress. Right.

It's real great advice.

Just.

Yeah, yeah.

The goal workout is that your spleen should come out through the left eye. If it does come out through not the right eye, but the left eye, then the workout was hard enough.

So we'll take two more. So summer and then Dan and then we're done.

What are your thoughts on intermittent fasting?

Thoughts on intermittent fasting for people watching.

Okay. If you look at the research, you'll find that intermittent fasting is beneficial in the very obese. But what the research on intermittent fasting is looking at the world through a straw. Okay. They don't look at other things, but in the labs where they look at things like cognition, they found and muscle performance, they found that intermittent fasting was harmful. So I think that you should take care of your brain. Right. So I'm not big on intermittent fasting. There's different conditions. It depends how you do it. There's a lot of. But one thing they found in women is that it does really mess up the endocrine system. And one of the things I find when people do intermittent fasting, they become food obsessed. It's like another 52 minutes, another 48, and then they compensate by drinking more coffee. So I think that because I'm a big believer in breakfast, I'm not so keen on intermittent fasting. Some people are very. But I think a lot of it with intermittent method fasting, if it works for you or not, is actually genetics. Some people, for example, if I did intermittent fasting, I would be for the first time in my life on CNN because I've killed 76 persons in a parking lot. Okay. On my way to work, because I get extremely irritable if I don't manage my protein intake in the morning. Some people don't have an appetite at all. So I'm not 100% against intermittent fasting. It's conditional, but I'm not a big fan of it either.

Hey, I hope you're enjoying this video. And I want to let you know That I have a new book that's come out and if you'd like to get it absolutely free, there's a link below in the description. Or you can wait till the end of this video or you can Simply go to joe'sfreebook.com and you can get a copy there. Okay, Dan, you brought up breakfast being the most important, I guess, meal of the day. I have 11 and nine year old. They're important to me and also for me. I'm curious, what are the foods that you recommend at breakfast that the best that we could look at either for ourselves or our kids?

I think what you have to look at is a very high quality protein. Now, I prefer to eat only wild meat, so I live in Colorado. I can get elk or Yakur or Baichin.

Awesome gerbil.

That's if you live in Kentucky. But the quality of the protein is very important. And then I would like to have a type of nut. The reason why I like to have different types of nuts for breakfast is that they provide choline, which is a precursor to the neurotransmitter acetylcholine. So it helps you with paying attention and brain speed, which is important in our lives. And then if you can afford it, berries is a good source of carbohydrate. A very simple rule is the thinner the skin is of a fruit naturally, the more phytonutrients it has, because, for example, a raspberry doesn't want to be sunburned. So how do you protect yourself from the sun, which is an oxidant? You make antioxidants. So if you look at, for example, grapes, the grapes that have the highest amount of phytonutrients are the ones harvested in hills, like in Sardinia and in Spain, as compared to, let's say, German wines, which are in valleys. And they don't have that angle of the sun. So berries are a very good choice. And any thin peel fruit is good.

Do you advocate green shakes?

Green shakes are very good. One of the problems though, in the industry is a lot of them are loaded with heavy metals. So there's some companies that are good and some might as well drink a liquefied bumper. So the quality of the product really.

Matters if you make it yourself, like spinach.

Okay, that's even better if you make your own green drinks. But I thought you were asking about powdered greens. Powdered greens. There's a lot of good companies out there, but usually if you can buy them to a regular store, you're drinking a green Liquefied bumper because it's full of heavy metals.

What about juicing versus blending greens in Smith?

The problem with juicing is that you cut away the fiber and the fiber is very important to stabilize your blood sugar. So I prefer to use a powdered green versus a juicing. Okay.

Anything that I should have asked you that I did, not that you would like to say?

Well, I'll take an extra question on that. I don't know. I mean, there's so many things we could talk about.

Is this the most important book you've ever read? The pre release of Joe's marketing book.

But your check didn't clear my bank account until it does. No, but this is a very good book. I've actually read it. One of the first advanced copies. And we do marketing every day anyway. Right. So it is a valuable tool.

Yeah, I just needed to fit that in. Just for no other reason than it's. You're right here. And my self esteem requires constant edification. Okay, so where do people find more information about you?

On my website, which is strengthsensei.com so strength and s e n s e.

I'm strengthsensei.com and what I'm going to do in the future because of what we're doing with artists for addicts and the platform with addiction, Charles can speak to a variety of different subjects on health and exercise and fitness and supplementation. But he also knows a ton about the brain and about human behavior. And so I want to do a whole episode with you in the future when we launch the platform to help people with addictions about because like for instance, the supplements. If someone has an alcohol problem and they want their body to kind of reject alcohol, what is it?

The best two are the combination of two amino acids, which is thyrosine and D L phenylalanine. And if you take 3 grams of each on an empty stomach in the morning, people will find that they don't find alcohol tasty anymore so they naturally take it out of their regimen. You will find that pretty much anything that has to do with the brain is fixable with a certain combination of the omega 3s and certain amino acids. Because with fish oil, if the fish is big and comes from a warm water, it tends to contain more EPA. And of the omega 3s, EPA down regulates inflammation. So if you have arthritis, high blood pressure and so on, you want to use a fish oil with a lot of epa. But if you have attention deficit disorder or bipolar disorder, there's at least 16 brain disorders that we know are manageable with the right type of fish oil. But that fish oil has to have a high DHA content. And where do you get a high DHA content in fish oil? They tend to be small fish in very cold water like sardines and herrings and so on. But when you go to the store, if you go see your doctor or your nutritionist, you can look at the ratio between EPA and DHA and that will decide actually which tissues are affected with it. If you don't have anything particular with your health, I would say every time you go through a bottle of fish oil, pick another brand with a different ratio and that will lower the odds that you have any sort of disorder. One thing you should know about omega 3s is that there's not a single disease known to man, and I've known this since 1994 that is not helped by Omega 3s. So if you don't believe me, you could go to PubMed, which is the biggest library of scientific papers and put in any weird disease, you know, put omega 3 is the second keyword. And you will find at least one study, if not minimum 14, that show that that fish oil is beneficial for any ailment known to man.

Is there any way to know if fish oil is good? I've heard that a lot of the fish oil you buy in stores is rancid and you should just never eat it.

It's actually worse than not eating it. I used to do it until I heard that. And you hear some much bullshit advice. Worst advice is, you know, bad advice is the worst thing you can take. So how do you know whether fish.

Oil is good or bad?

The best way to find out. Is it available through a health practitioner only. So basically it means that you can't buy on the Internet. The only company there's an exception to the rule and I don't get paid by this company, it's called Nordic Naturals, okay. They have very high quality. They really standardized the way they make fish oil. In Canada the rules are very different. So in Canada you can actually buy a store bought fish oil. And probably the best company to buy is called ATP Labs. But they make a fish oil that already has carnitine in it. It's called Omega Carn and I think that's the best product for your brain. One thing we know from research is that any brain disorder is actually an electrical problem. Your brain and research backs up. The combination of Carnitines and Omega 3s is probably the best healing agent for any brain disorder ranging from Dyspraxia to dyslexia. And you're saying 6 grams per day, that would be a minimum. I mean, it depends on your percentage of body fat. Right. So higher body fats. I've used as much as 45 grams. But that means your body fat is 45%. As you get leaner, you will use less and less fish oil. So it's relative. If you've got 10%, do 10.

Yeah.

Typically when you start off, but you could be at 10%. You've been on fish oil for six months. If I measure your fatty acids in your blood, you may be down to 3 grams. But usually one of the guys I was recommending 30 to 45 grams for at least two decades. And then I remember Mark Houston is probably one of the best vascular health specialists in the world, said, man, that's three to eight times more what the literature recommends. But the problem literature never tried high dosages. And one of the best compliments I ever had is that in 2008, there was a KN study that showed that in the average person, 60 grams of fish oil was the best dose. Okay, so he sent me an email. He says, in the bottle of the day, huh? No, but if you use liquid, it's not so bad. But the thing, the interesting point that Mark put in his email is clinicians always ahead of the research. Okay, but when we were cavemen or cave women, we consumed 3 to 400 grams of omega 3s a week. But where did it come from? It came from animal brains. Because if you're in South Africa in the middle of the savannah, you're not going to have access to a lot of fish. So what would happen is that the caveman would wait for the lion, eat the entrails of the antelope, and leave the rest alone. So what the caveman would do is he would split the skull of the antelope and eat the brain. And 60% of the brain is actually omega 3s, and 80% of that is DHA. So that's why what you find in research is that where humans, early humans, consumed the most Omega 3s, the faster their brains developed. There's a strong correlation between omega 3 content in a native diet and IQs. For example, the bow and arrow concept was developed where there was more better developed brains.

We're going to talk about kids. You know, I'll come to kids, because people may not realize how children are truly being poisoned with foods that are actually marketed as healthy and nutritious. And it's really screwed up because not only. See, children don't have the mental ability to really even determine long term consequences of what that's going to lead to later in life.

Well, they also generally don't have a car or a bank account. So someone's giving them this stuff. They're not going grocery shopping. They might get in the cart and then bug their mommy for the sugar coated cereals. But again, it's not the ones. You just point out really well that it's not the foods that we think are bad that are creating the problems. It's the foods we actually think are healthy. And one of the things that drives me insane is the fact that we can put no sugar added on a label. Now I'm going to show you one. I have three. You got processed things. But I just want to show you. So this says no sugar added on this label, okay? So if you look at the ingredients on this thing, it says no sugar added yet. It's. And this is called green machine, right? Boosted green machine. No sugar added yet. It's got apple juice, mango puree.

If you look at kiwi, pineapple, banana puree. And these are all the fruits and the sugars in the beginning. And then you get to spirulina, natural flavors, alfalfa, broccoli, spinach, barley. But those are at such low levels.

So they did a little bit of green to give it color. So they could call it green machine. But in reality. And they put purees of fruit juice in there. So fruit juice concentrate, fruit juice purees, you can put these things into products and say no sugar added. So those little dried fruit snacks that they do, like, check this one out. This, I mean, does this not look it's organic, made in nature. I'm not sure where else you'd make cranberries in a lab. Like, where would you make them? But they say no gluten and no nuts and no sugar added. No sugar added. Now, I'm not sure how you could have gluteny cranberries, but it's such a good marketing thing. Now we'll put no gluten, I'm sure.

Yeah, you put no gluten on the potato.

You can put it on a potato, no gluten. Remember when they did that with cholesterol? They'd have a potato with no cholesterol. I'm like, it doesn't have a liver. Never had one. But no sugar added. It's got apple juice concentrate. So let's talk about apple juice. Apple juice going to go on a total rant here because this is a kid's drug of choice. Kids, drug of choice is this. And I'm going to talk Oreos in a minute because Oreos are crazy. But let's say this is a kid's drug of choice. This is worse than this. This is worse than this. You're going to say, why, jj? Why would that be?

Well, if people are listening to the audio version of this, there's a can of apple juice.

A can of apple juice. And there's a Coke. Now, how could a. Oh, that was a Diet Coke. But let's pretend. For. Let's pretend. Let's suspend disbelief here in TV land. Say that was a Coke. So an apple juice is worse than a Coke because it's higher in fructose. So again, you've got kids with fatty livers. We've got kids. Right now, the obesity rate in children, one in three kids, is either overweight or obese. Do you remember when we were growing up that it was like there was. There was one fat kid in class and it was the weird. It was like the rarity. And they teased them and they weren't even obese, they were overweight. Right now we've got one in three being overweight or obese.

Oh, it's dramatic. I mean, the way it just.

It breaks my heart. Over the last couple decades, yeah, that whole evolution thing has gotten way worse than anyone ever would have projected that evolution picture. But we've got this quadrupling now in teens, like obesity. Obesity is now quadrupling over the last. From 30 years ago to now, obesity has quadrupled in teens, doubled in kids. This should not be happening. The fact that we've had to change the name of adult onset diabetes to type 2 diabetes because children are getting it should be sign enough. But what we're doing is when you look at exposure equals preference. We are creating drug addicts with our kids and realize that if you are an overweight or an obese drug, the chance you'll be an overweight or obese adult is 70%. Now, a lot of that is okay. Exposure equals preference. And realize again, the kids aren't getting in their car and driving to the store. So how are the Oreos getting in the house? Right. I mean, we don't have the stuff in the house. So I will tell you a funny story. I get these Oreos because. And I'm going to tell you the drug story about the Oreo in a minute. But I get these Oreos and I bring them to my studio house because we're Going to take tape this whole kitchen makeover where we throw the bad stuff out and we bring the good stuff in. So I get the low fat Oreos and I get the double stuff Oreos, which in reality, the low fat Oreos are worse than the regular Oreos because when you take fat out, you bring more sugar in. I mean, that is one of the biggest problems that's happened over the last 20 years is that we decided that fat was the villain because of Ancel Keys, who really took down our health nationwide. We pulled the fat out, we put, put sugar in its place because high fructose corn syrup is so cheap and devastated the health of the nation. So I have these Oreo cookies And Bryce, my 17 year old, comes into this studio house. He's like, wow, like he has walked into heaven. He's like, what is all this stuff? Because there's sodas and cupcakes and all just trash. He's like, thinks mommy has finally, like lost her mind. That's funny. He's like, can I have some of those? I go, they're props, Bryce. They're props. You know, he goes, please. Pretty please, Pretty please. He wants these Oreos. Like, he's going straight to the Oreos. Apparently this is the number one cookie Oreos. Amazing. With this thing inside that who even knows what this white stuff is? Anyway, he eats two of these Oreos because I just, okay, I'm going to watch. I'm going to watch what happens here. Eats two of them. And I'm looking over him, he says, I can't eat anymore. He goes, I feel sick. Score. Score one for the home team. So they did this study of rats at Connecticut College. And what they found in the study, they compared morphine to Oreos. And what they found was that morphine and Oreos both have the same effect on the brain. They both light up the reward center of the brain. They trigger endorphins and dopamine and serotonin. But given the choice between the morphine and the Oreos, the rats chose the Oreos.

Interesting. That is interesting.

Frightening. I mean, just scary stuff. So, I mean, think about that when you're giving your kid apple juice and Oreos.

Yeah. You know, I was actually talking to someone earlier today about addiction and about drugs because you, you know, as I've talked about publicly, I was a really bad drug addict. When I was 18 years old, I would free base cocaine and I literally would wake up to get high and I would get high to go to bed. I mean, I literally was just that was my coping mechanism. You know, I wanted to get rid of the pain, the anxiety, the stuff I was experiencing, the boredom. I just chose a really bad way of doing it. And we were having this conversation, it was with a dentist. And it was funny because I said, well, you know, they found out in the 50s that if they hit the dopamine, serotonin centers of a rat with drugs, the rat will push the pellets and keep hitting it to get the high over sleep, over food, over sex, over everything. And a rat doesn't have the ability to make. Make a moral judgment. I mean, they don't sit and think, well, what I'm doing is right or wrong. They just want that hit. And so what's going on in the brain is biochemical. And so people that really beat themselves up or other people that beat up addicts, it hijacks the brain and food hijacks the brain.

It hijacks the brain and then they sneak it in everywhere. So you don't even realize you're doing it. You think, I'm having that green drink, I'm doing a great thing. You know, I'm having, oh, I'm supposed to start today with this skim milk and cereal. And so you don't realize. So your brain, you're addicted to this. Now you have to eat every two to three hours because you've got the brain issues put together with your biochemistry. Because now your blood sugar is going up, your insulin's up, your insulin's high. You can't access stored fat for fuel, so your blood sugar crashes, you have to eat again, and all of a sudden you can't even use stored fat for fuel. You're a sugar burner, and you're addicted to the sugar. And your biochemistry is starting to shift. You're becoming insulin resistant. Right now in the United states, we have 86 million people who are insulin resistant, pre diabetic. 86 million, 29 million people are diabetic. And of those 29 million people, 8 million don't even know they are. And a sweet drink, if you drink one or two sweet drinks a day. So that could be that green drink, that could be this. That could be this vitamin water that you're having for focus that has 31 grams of sugar.

So let's talk about this. I think, oh, this one's lower.

This one. No, it's 31 grams of sugar.

So vitamin water. It's called vitamin water. That sounds very healthy. Is that healthy?

It's vitamin water. Focus, by the way, this is for focus. Because actually. And it's naturally sweetened. It's naturally sweetened. I just want people to understand how duped we are by marketing. I mean, shame on them for doing this. And this is why I'm taking this on. I'm in need a lot of help. Because as you can imagine, I'm taking on all of these companies with all this marketing that are taking our health down. And I mean, we have an economic crisis. Our economic crisis is because of these things. This is what's happening. It drives me crazy. Because if you drink one of these every day, you are going to increase your risk of diabetes by 25%.

Interesting.

Interesting. And you thought by drinking this or that green drink that you were doing a good thing for yourself. It makes it even worse.

Yeah, see, that's the whole thing. It's one thing to know, oh, I'm just drinking a milkshake or I'm drinking. But there's a lot of.

But what about insure active? That's the muscle health one.

So talk about that.

Okay, that was my question.

What are these liquids?

Now here's what's so ridiculous. You can't even. Even with my glasses on, I wouldn't be able to see this. So in order to. So I have this huge.

Magnify that.

But if you look at it.

So guys, real quick, just for the.

Camera.

Because you can't see this, but look at. Here's this thing. It's 200 calories, 250 calories for this little bottle. And there are 22 grams of sugar in it. And the first ingredient's water, but the second ingredient is sugar. And then there's corn, which is basically corn maltodextrin, which is also sugar. Okay, so it's got sugar and sugar, and then it's got some soy protein just to lower your thyroid along with it. So we'll raise your insulin and lower your thyroid. Bam. Bam.

That is a muscle building liquid and that's muscle health.

How on earth can just goodness in.

A bottle, isn't it?

All this stuff, it just makes me. It makes me crazy. It just makes me crazy.

No, and it should. I mean, it's bullshit.

Well, but here's the deal. I have so many. I mean, we talk about sugar as a drug and people are like, I'm not eating that much sugar. I'm not eating that much sugar. We're not eating this anymore. I mean, our table sugar consumption thankfully has gone down, but we are getting 22 teaspoons of sugar in a day. And kids are getting in 34 teaspoons a day.

Can you?

Because when you talk about grams, like 22 grams or 18 grams or 30 grams or whatever in a bottle, can you explain what that is? I think in a soda like a Coke or Pepsi, there's something like 11.

Is it 11 tablespoons or teaspoons? So 16 ounce soda has 44 grams, which is about 140 calories of sugar. I mean, just, it's a little heap of sugar. What I like to look at it how I did this for a great visual for people because I think no one's going to get up and have an ice cream cone for breakfast, I would hope. But if you got up and had your cereal with your skim milk, a glass of orange juice, maybe put some sliced bananas on that cereal because that's got good potassium. Right?

Right.

That's basically about four ice cream cones worth of sugar.

Four ice cream cones worth of sugar, bowl of cereal, skim milk, a banana, what else?

And some orange juice. The calcium fortified orange juice. Let's make it even better. Or, or let's say you were just going to go get a skinny latte and a muffin. A skinny latte and a muffin is three ice cream cones. Now that muffin in reality, if you wipe the frosting off a cupcake, take a look at it. What is it? It's a muffin. Right. So a muffin is just a cupcake without the frosting on it. But all of a sudden you called it a muffin and what if it's a whole grain muffin? And now you have a little halo. And I think that's where the biggest damage is coming from, is all these things that are agave sweetened or there's no sweetener added, you know, a low fat little strawberry yogurt, 26 grams of sugar, that's nearly two ice cream cones worth of sugar. And again, these are things that we're doing to be healthy. That's why we've got this crisis. We've got a crisis of misinformation where we are being duped. It's creating this addictive cycle with all of us and then destroying our biochemistry along with it. So all of a sudden we're going, I cannot. Why am I pre diabetic? You know, I just had someone come to me and she was using a health shake every day. She can't figure out why she can't lose weight. I go, you know, it's probably just a couple simple tweaks. I usually just can catch a couple little things and she every day had been given this shake that was supposed to help control blood sugar. It had 17 grams of fructose in it. This is where you get into trouble.

Here's what I like to do. Just because I'm sitting there thinking to myself, all right, if someone. This is, like, new to them. They've never heard this before. And I know a lot of people that I interview, lots of health experts and stuff, they're familiar with it, but they may not have gone this deep with it or have heard this perspective as it relates to sugar. And some people are like, you know, I mean, you're talking about stuff that I eat every day. I love the way this tastes. And I don't want to trade that for. Because the brain is still cooked.

And we don't like change either.

Oh, absolutely not. When you're addicted, and I think a ton of food stuff, it is addictive.

It's built to be addictive. That way we sell more of it.

Yeah. I mean, look, you look at the McDonald's playgrounds. I mean, they don't just want the people hooked on the food. They want them hooked on the environment. They want them hooked on the Happy Meal, the toys.

Well, we put gluten on the French fries. Yeah, there's gluten on the French fries.

Yeah. And I think even, God, 20 years ago, the Chicken McNuggets, they were injected with six different sort of liquids, one including real high sodium, to give flavor.

Usually we've got a sugar, salt, fat combo that, like, if you look at a lot of the sodas, it's sugar and salt. Because then you want more and more and more. So there's reasoning behind all of this stuff, and it's so that you'll want more, more and more. But here's the thing, and I kind of get where you're going with this. And the deal is it's simpler than people realize. What I wanted to do was make this. If it's not easy to do and if they're hard to find foods or it's expensive or it doesn't taste good, no one's going to do it. What I hear from people over and over again is they actually like the swaps better because it's really just trading habits. You're used to eating one thing, you're just gonna shift it out for something else. In the first couple days, you might be going, all right, where's the. You know, I'm missing the skinny lip latte, but instead you're having either your bulletproof coffee shout out to Dave.

Dave Asprey.

We love Dave Asprey. So either you're having that and you will never miss that skinny latte again, or you're having some coconut milk and an espresso. It's not hard to do. It's just knowing which things to make the shifts from. But the bigger thing that I've heard is that within two weeks and really during. So I have people, I'll kind of back up. I have people first time test just by doing that simple sugar impact quiz and doing what I call the Sneaky Sugar inventory, where I go through the most common medium and high sugar impact foods. We talked about some of them, pickle relish and balsamic vinegar and these no sugar added jams. We go through all that just so you can get a feel for how much you're eating in a typical week. Because it's an eye opener even for the most healthy eater. And if it is, what I tell people, similar to the virgin diet, is that's awesome because. Because if you were absolutely flawless and still feeling like crap, then we got to go look for some real deep, deep lying health issues. If you see that these things have been sneaking in, how awesome is that? Because in two weeks you can be in a totally different place. Now, what I think makes this different from everything else is when I looked at these programs, I went, wow, they have you go cold turkey. That doesn't work with someone who's now trained their body to be a sugar burner. Because. Because the minute you pull these foods out, your energy is going to crash and that's going to send you searching for a cookie. So the first week I have, you just learn to live by the sugar impact plate, which means eat clean lean protein and healthy fats and some low impact carbs to give a nice steady supply of energy to the brain. Do that, but taper from high sugar impact to medium sugar impact. You're not going to go low right away. You're just going to start creating that awareness and then you take two weeks and you go low. And it is the most exciting thing because this is where you make this transition from being a sugar burner where you have to eat every two hours and your whole life is about food, to being able to go four to six hours. In fact, Jeff Moore told me that he said, jj, I don't even. I have to remind myself to eat. This was a food addict guy who dieted as a hobby for his whole life and he's probably lost a couple thousand pounds in his life. And he has to remind himself to eat again. But the bigger thing that happens during that time because we drop fructose down to almost zero, is you reclaim your sweet sensitivity. And at the end of that time period where we go back and we start to match you up and go, okay, let's try some higher sugar impact foods. They taste too sweet. You recognize how bad they make you feel, but they taste too sweet. You don't want them anymore. And it sounds incredible to say that. I'm sure if you're listening, you're like going, yeah, that sounds crazy. But again, I took these die hard sugar addicts. I didn't do this the easy way. When I tested it on 700 people, I basically went out and went, all right, if this is your problem, if you feel like you cannot quit sugar, it's taking you down. You're the one I want.

Yeah, well, see, that's one of the reasons why I really and happy that we're doing this interview, because I've referred a lot of people to your work, to your books. Jeff Moore. I introduced you to Jeff Moore. And the cool thing about him is this is a guy that runs a multimillion dollar food company. I mean, he sells wild things, seafood. I mean, he sells seafood, he sells meat, grass fed, all kinds of stuff. And this is a guy who you would think has access to all kinds. I mean he, he has all the food he could want, healthy or whatever. And he's lost at this point, and this is a few months ago, over 40 pounds.

But I think the funniest thing of all, and it shows what a problem this is, here was Jeff, he said, I've got your book. I just don't know what will I eat. I go, what do you sell? You sell wild fish. So he sent me a picture and I talked about this actually in my public television show. This just shows how far you can go. He sends me this picture of this sea of cheesecakes. He is at this event and there is a sea of cheesecakes. Every flavor, surfing. Surfing. Oh my God. I mean, every flavor. They're beautiful with cookies in them, like just cheesecake. And I'm looking at this and he sent me this picture and I'm thinking, oh, right, uh, oh, like this is gonna be, this is gonna going to be his takedown shot. And he sends me this. He goes, I don't feel anything. I'm sitting here in this sea of cheesecakes and I have no cravings, no desire. No, not. I mean, this is a sugar addict, right? Right. And that just shows you that you can get there. And it just. It's like, just say, hey, I've got two weeks. I mean, what if in two weeks you could break that control that sugar has had on you for your whole life? Because for all of us, I mean, if you look at it, I don't have a sweet tooth. But I was raised because some people genetically do. I was raised on Pop Tarts, Captain French, and Cocoa Puffs. And when I thought I was doing better, I switched to frozen yogurt and black licorice. I just kept shifting my vices, thinking I was doing better, until finally I went, this is not working. It hasn't fixed the problem because I'm still getting sugar. It just is in a different wrapper.

Can I mention something? This is bringing this up for me because you mentioned replacing habits. I'm really not a big fan of discipline. I think it's a guilt in a lot of ways. Obviously, it's a contextual thing, but if someone says, well, I got really bad habits. I just have a bad habit that I do this, I do that. I think people that are really out of shape, people that really just. Their health is shot, they're just not in great shape. They have a lot of really good habits that got them there. I mean, if you wake up every morning and you guzzle a couple of cups of coffee filled with sugar and cream, and you smoke a cigarette and you yell at your wife and you kick the dog, I mean, you just have really good habits of waking up eating a donut. So you can replace these habits completely. And there's a friend that I had recommended, right. Read this really great book that was written by a friend of mine named Steven Pressfield called the War of Art. Just love that book. And I interviewed Steven 10 years ago when he first wrote that book. And it's just a great book. And I recommend it to. It's about resistance. And I'd asked this person, did you read War of Art yet? And they're like, oh, no, I haven't got around to it. I've been real busy. And I just said this. This is a couple weeks ago. I said, do me a favor, It's a short book. Just don't go on Facebook for two weeks.

Just.

You could read it in an hour.

Yeah. I said, I go, just don't go on Facebook for two weeks. The time you would typically, I know this is going to be really hard because you're like a Facebook addict, but just try not to. I just said that like kind of even joking. Four days later she calls me. She's like, that book was awesome. Thank you. And that whole thing about just not going on Facebook and using that time, I still went on Facebook, but I did, I read the book. And so when you're talking about the two week period, if people are like, I don't have the two, I mean, you know what, there are things you are doing, be it watching television or doing this or doing that. Read JJ's book, take the. I mean, so the whole thing, we're identifying a lot of the problem. But see, the great thing is you're not the person that just identifies the problem. You actually have, here's what to do, here's how to do it, and you make it very simple.

Here's the thing. I mean, the biggest objections people will ever have are time and money. Really. I think that what's really holding them back is not time or money. I think it's that they failed so many times before. They've tried so hard, they've just given up. I think that's the bigger issue with it because in reality, it actually costs less to eat this way. And I've proven that now. I've gone to the grocery store, I've done it. I know that it costs more to eat the unhealthy way. It definitely costs more financially, physically, emotionally to do it. But time wise, you can open up the book and go to the blueprints, take five minutes to study it and then make the switches. It's maybe an hour to really do it because once you get used to the shifts, it's normal food that you can eat anywhere. So that part of it's a non issue too. It's really more about looking at this and going, well, what if she's right? And what could that mean to me? What's holding me back right now? Because I look at it and you know my story. You know, we never know when something is going to. Either an amazing opportunity is going to hit or a major crisis that you have to be all in is going to hit. And when my son got hit by the car and left for dead in the street and I spent, you know, I launched the Virgin diet out of the ICU with my son in a coma. And I had to be completely there for him because I am the sole financial support for my family. But I had everything invested in that book. And that book now had to be bigger than I had. Initially I wanted it to be big, but now I had to have it be big for another Reason. And if my health hadn't been there, that's what I tell people. They go, you must be superhuman. I go, no, I was just super healthy. I live 95%. There's always. But I don't cheat on gluten or dairy or sugar. I just don't. But I was 100%. I got my sleep in, I did stress management management stuff. I exercised by running the stairs at the hospital. I had Whole Foods delivering to the hospital. I did everything all in. And so I look at this and the thing is, you don't know when something like that's going to hit or someone gives you the opportunity of your life and you aren't there physically, emotionally, you don't have to focus the energy, take advantage of it. In two weeks you could be there. In two weeks you could be there. That's it. You just take the two weeks. Stop letting things hold you back. That as simple as changing what's at the end of your fork.

What have you learned out of all the years you've been doing this about where someone just, you know, if someone's watching this, listening to this, certainly there is the possibility that they're interested in it. It doesn't always mean they're going to read the book or take a certain action or change. But my belief is someone wouldn't even be paying attention if they didn't want it. I mean, there's something, you know, they're trying to get better. They're already in great shape. They're looking at someone like you as a way to just continually fine tune and continue to give them the edge. And then there's other people, they just feel completely lost, screwed, hopeless. They have no motivation, they're incredibly sick and they just, they're lost. They don't know what to do. What have you learned how to just really help someone become one. Willing, if that's even, you know, I mean, I have a hard time thinking, you know, you can't motivate unmotivated people. But you know, I mean, if you paint a picture, sometimes you can.

Yeah, I don't think that it's that they're unmotivated. I think that they've given up hope. I think the biggest thing that makes me sad out there and I saw, you know, again, I've got a son with a brain injury who's amazing. And so many people have written to me saying, thank you for giving us hope, showing us what's possible. I think you get what you, you expect and that people start to give up because they've tried, and this is what drives me. They tried these green smoothie cleanses loaded, or these crazy cleanses loaded with fruit.

I want to ask you about cleansing. We're going to talk about.

They've tried these things. They haven't worked. And they figure this is just, oh, I'm getting older. It's just as good as it gets. And so I feel like they lost their motivation because they lost their hope. And the person that I love to work with the most is the person like a Jeff Moore. Jeff Moore had lost his hope. He'd given up, right? But then he had a glimpse. He had a glimpse into what was possible. He realized everything he'd heard before was wrong, that he'd been following the wrong set of rules. And he grabbed ahold of it like a lifeline. And that's what I say is just, you know, just grab ahold of this and just grab. Give it two weeks. It will totally change your life and you'll be in a totally different place. Just go for that. Get your belief back. This is one of those things people are like, well, I'll believe it when I see it. No, you've got to. You'll see it when you believe it. You have to start with that belief first and just go for it. If you live like a healthy, lean person, you will become one. That's just how it works. I mean, follow them around. They're not drinking diet sacrifice sodas and eating diet food. They're not having skinny lattes and muffins. They aren't, you know, I have a big friend.

I won't mention his name. He watches my interviews. This is a long time ago. His first name is Doyle, and he said he was drinking a dodgeball.

That's not a very common name. So you just kind of called him out there, doyle.

Doyle, if you're watching, he ordered a diet Coke and he said to me, he goes, you know what's funny? He goes, you never see skinny people order diets. No. He's like, you just don't. So diet sodas versus.

I mean, talk about artificial sweeteners.

Yeah.

The worst science experiment that we've done. There are two really bad science experiments we've done over the last couple decades. One was taking the fat out of food that didn't work. And people still are scared of fat. One of the most important things you can do in your diet is to make an oil change and eat good, healthy fats. I eat a load of fat. And number two are these artificial sweeteners. What a Dumb thing this is. First of all, they're 300 times sweeter than regular sweeteners. So all they do is dull your taste buds. So you want more sweet food. More sweet food, More sweet food. They cause calorie dysregulation. Because now you've eaten the sweet food, your body expects calories, but none come, which is causes you to overeat. They've proven that in rat studies. And the whole thing that we thought, oh, well, you won't gain weight, but they raise insulin. So if they raise insulin, that puts you in fat storing mode. So that creates a problem. And then there's one other issue with them, and I think this is the most exciting area of health coming up is the whole microbiome. The bacteria in your gut, they feed the bad bacteria in your gut. If you have too much bad bacteria in your gut, because you're always going to have some. There's good guys, bad guys, but too much of the bad guys, those bad guys actually extract the calories from food you eat and they store it as fat. So I had one client, I had Leslie Hamill, who's Suzanne Summers, stepdaughter, and she lets me tell the story. She came to me, she was 40 pounds overweight, could not lose weight, exercising, cutting her calories. She had this sibo, small intestinal bacterial overgrowth. Too much of the bad guys, all we did was kill those suckers off. Boom. Non issue. Plus she had a couple food intolerances too. She had eggs and dairy, but people don't look at that. And you could be doing everything right, but you're eating these artificial sweeteners, you're feeding the bad bacteria in your gut and your insulins up and you will be storing fat. It is not a calories thing. Calories count, but they're not. The absolute where they come from counts way more. Right?

Yeah.

So let's talk about juice cleanses, because I remember calling you up and I said, I have a friend who's going on a three day juice cleanse and is picking up juice and cayenne pepper and lemon and all this stuff. And then you went on a rant.

I went on a rant. I went on a rant.

I was just like, wow, I never even knew that. So for all the people that think they're doing a detox or they're doing.

Cleansing, we need to detox every single day because every day we're getting hit by toxins. So I like the idea of a detox because to me it means a focused time. We're going to do good health habits. But let's just blow one thing right out of the walls right now, and that is that if you take the protein out of your diet to, like, give your body a rest or some really ridiculous thing, you need the amino acids to transport the toxins out of your body. The amino acids get together with the toxins and shuttle them out. No amino acids. You free up the toxins and you feel worse. So one of the funny things about a juice cleanser, people go, I feel bad. It must be worse. I'm like, no, dummy, you just toxified yourself. You just freed up those toxins because you've cut your calories way down. You're freeing up fat. Toxins get stored in our fat. It's one of the areas of weight loss resistance is if you're more toxic, if you have a lot of toxins coming in, your body will store the extra. If they can't get rid of it in your fat cells. And then your body cools down and holds onto the fat. So if you're starting to lose fat, you're releasing. Releasing toxins. You need protein to pull them out. The other issue with a juice cleanse is a lot of these juice cleanses aren't just straight green drinks, which even if you're drinking just a straight green drink with nothing else, you're going to raise blood sugar. But most of the green drinks, just like the one we just saw, are not really green at all. They use a little green to give it the color. But, like, there's one popular cleanse out there right now that's five pieces of fruit a day in this smoothie with like two cups of spinach. I go, so it's like 50 calories of spinach and 600 calories of fruit each day. And I had one. Poor guy. But you can have as much of that as you want. So you can do double. You can snack on some fruit. I'm like, oh, my gosh, right? Crazy. Especially with the apples. So the big issues with those cleanses is they're pulling the protein out, which means you can't then shuttle out the toxins. And no, you're not getting enough amino acids in the juice. And then most of the juices are loaded with sugar. Like, look at that one that. The maple juice and cayenne pepper. And there's. It's either maple juice, maple, or syrup, or it's molasses. Either one, it's sugar and lemon juice. And somehow that's okay. No, it's not. So they're just ridiculous. And I think the reason people like them so much is they feel crappy. And they think somehow that feeling crappy is good for them. Your body has no way to tell you. It can't yell at you and say, hey, dummy, this isn't working. So it just does things like lowers your energy or makes you crave things or makes you hurt or gives you a headache and that it's trying to tell you, stop it.

Totally. Well, I think people really learn to tolerate feeling miserable.

Yeah.

Because there's been many times in my life, I mean, when I grew up, my typical diet, because again, I mentioned my father, single father, cooked every once in a while, but he was trying to just run a business and raise a couple of kids and struggled. We didn't have a lot of money, so McDonald's, Arby's, Taco Bell, Chef Boyardee. I mean, just a lot of crap. I was sick a lot. And there was all these ingrained habits, and it was. It wasn't until I became an adult. And then I realized, well, I started reading. I never played sports in school because I had kind of a sadistic Little league coach that ruined my liking of sports. So I was never around health habits. And it took a tremendous amount of learning and education to unlearn all of these instilled habits. So talking about, I want to kind of go back to kids, what do you recommend parents do to set them on the right path? Because there might be some that feel really guilted right now based on what you said. And they're like, oh, I didn't realize this, but if you know this now and you don't do it for yourself and you're an adult, that's one thing. But if you know this and you're doing it to your kids, that's just. I mean, you're not setting them up for success.

Right. Once you know better, you can do better. But the issue is if you think. I had one client who was a smoker and I said, do you want your kids to smoke? And she goes, oh, no, no, no, they're not going to smoke. I go, they're absolutely going to smoke. They'll go one way or the other. Right. But if you want your kids to eat better, eat better. Right? I mean, that's the very first thing. Walk your talk. You be the change you want to see in the world.

A couple weeks ago, I was interviewing, interviewing Arianna Huffington about all the stuff I've helped her with with her book. And I quoted Dan Quayle because I heard this quote from Dan Quail. She's like, I haven't heard anyone quote Dan Quayle in years. And he was being interviewed about television, you know, sex and violence on television. And the person interviewing saying, well, you know, that doesn't cause people to go out and do things. And. And he said, well, you know, if television didn't influence people, there'd be no such thing as advertising. And I just thought it was a really interesting statement because your lifestyle is your advertisement for your kids. I mean, it is. What is the message that's conveyed? And on this video with Arianna, I said, you know, there's a story I heard about a father who went to see a movie with his two children. And one was the child, whatever the limit is 12 or 13 years old. And the other one was like 13, the other one was like 10. And so the father said, I'd like three tickets, two adults and one child. And the person selling tickets said, well, sir, I never would have known that your other son was not of age. You could have got two child tickets and saved money. And he said, well, you wouldn't have known, but they would have known. And I always love that because it's like, what sort of message are you conveying? And my father smoked. My father died of lung cancer. What I say, he really died of addiction because he was addicted to. And so the thing. So what advice is the very best you could give to parents on how to shift that and what they need to do, other than, of course, read the book and learn how to do this.

But, you know, as a mom, I used to give this advice before being a mom, and now I go, you know, really, you have to be a mom to understand this because kids are their own people, right? The good news is start as early as you can because exposure equals preference. Don't ever make the dining table a war zone. That's just a ridiculous thing to do. But the more you can involve your kids. My son, this is a really funny one. My 17 year old, I had a friend that said, oh, you should check his computer. I bet he's watching porn. I go, my baby angel is not watching porn. So I go sneaking in there. And I trust my kids. So I never check anything. But I'm like, just to prove a point, I go check his computer. My kid is not watching porn. My kid is watching cooking videos.

Food porn.

He's food porn. Yeah, because he was. He was watching like how to make Mashed Potatoes. So I was like, dude, we have to talk right but, you know, the more you can involve the them and make this not a mystery, they'll eat what they prepare because it's fun, right? So that's a big thing. Also, you put all this stuff, like, we have fruit, we have vegetables, we have hummus, we have nuts. We don't keep crap in the house. We never had juice in the house. We have sparkling water that we've always had. We have green tea. So that's the stuff they know. Now, it doesn't mean they can never have the other stuff, but they learn that you go out to eat. If you want to have a dessert there, you can have a dessert. But we're not keeping that stuff around. It's not a daily thing. I was raised. I started the day with Pop Tarts or Captain Crunch, and we had dessert every night after dinner. And that was what you did. My mom had a wicked sweet tooth. And all of a sudden, at 12, I realized this was not working for me at all. And I started on my path. But for my kids, this is just their normal. But I also am like, well, it's not about being 100%. Be 90%. So if you go out, if you want to have a dessert, go ahead. So they learn the proper place for these things. They don't become crazy. Because I remember growing up, I had a girlfriend, and she was not allowed to have any of these things in her house. So she'd come over to my house and lose her mind. She'd be like, my mom's like, what happened to the cake? Evelyn Blier was here. So it's really teaching them to eat the good stuff first. Because kids get full. Adults don't really get full, but kids get full. And just like I told you with Bryce trying the Oreos and going, oh, my gosh, I can only eat two. Same thing happened with Halloween candy one year, I'm like, go ahead, eat whatever you want. And literally, five pieces, throwing up. And then we just got rid of it.

Well, see, that's one thing, too. Once you get your body adapted to clean eating, when you start introducing crappy stuff, your body produces much. It tells you, and it's kind of cool.

The big thing with kids is you focus on activity and energy and fitness and doing fun stuff. In sports, there's so many girls with tweaked body images because of the ridiculous things we see in magazines of a model that literally. I remember standing next to one of these models, I'm like, you weigh like 50 pounds less than, you know, you're my height. How does this work? I could like knock over with my pinky poof, you know, but you know, I think it's important to really focus on activity and sports and all that. And then they get a different idea of food as being fuel and they want to have the energy. And one son's a tricker, so he's really careful about stuff because he wants to be able to throw his flips. Right.

So in all this period of time, what has the diet. I don't know what has really changed in terms of we have so much more understanding about how food affects us. But from what you were teaching in the beginning, what you knew in the beginning versus recent days, like what have been the big discoveries that we used to think were right that aren't, or how much has it really changed in terms of how one should eat?

What I do has changed a lot. What the industry does has not changed much.

Right.

Because now what are doing we on keto, we're on paleo, we're on. It just keeps on rolling over to another oddity, right? And I think sometimes the mere oddity of these programs is what attracts people to begin with. I'm still there after 40 years. I've seen the Scarlet's diet come and go. I mean, this is way before your time. The cabbage soup diet, we're still there. But what I would say we've changed and what's starting to emerge now is the concept of eating management versus diet. I think you're starting to hear, hear that message a little bit out there and I really do love that because I know I'm sort of the forefather of eating management versus the guy behind the diets.

Can I also ask you because instead of just eating, really nutrition, because there's so many people that gobble supplements and there's so much a push for supplements like Geeta, my partner, she says even in the medical world or even in the, you know, in the world of all kinds of different medicines, a lot of it's just a pill for an ill. If you're not given a. If you're not given a medicine, you're going to be given a supplement. So in the world of consumption, it's not just the food, it's the liquid, it's the pills. What are your thoughts? I mean, a lot of people think you can't live a health. They've been programmed to believe the food is so deprived, the soil is different than it was 100 years ago. There's pesticides, there's GMO. I mean all the different things. And so therefore you can't consume food and get the nutrition you need, so you must consume pills. What is your take on all of that?

Well, first of all, I think of food as medicine. You know, it cures diabetes, it cures high blood pressure, it cures all kinds of things. But what has to happen is the right information has to be given to the person. Right? Because if you're operating from a position of the wrong information, you're never going to be changing. Now, I do believe in, we're clinical nutritionists, so I believe in blood workup. We look at a lot of different factors. If you came in to see me and you didn't lose weight, I'm turning to your blood work up. Because weight loss is always a product of four things. It's either your food, it's your exercise, it's a hormone or it's a drug. There are no others that I know of. Supplements are sort of, in my world, kind of down on the bottom of the pyramid, not way up at the top is the most important thing. Because I'm going to look at if you don't eat any dairy, are your calcium requirements being met, magnesium and stuff like that. But let me show you how hard it is for people to really change. Let's take a look at this. How many of you would look at a food like this and go into your grocery store and buy lean ground turkeys, 7% fat, 93% fat free, and believe you're eating a low fat food, raise your hand, is that a high fat food or a low fat food? Okay. All right. When you see the 7%, okay, I'm going to teach you. You might want to write this down, by the way. Just write down grams of fat times nine divided by the calories. Because without that formula, you will never know what you're getting. So let's look at this food. Okay? You can see that 8 times 9 is 72. 72 out of 160 makes that food 44, 45% fat. That that food has the exact same fat content as T bone steak. In other words, I couldn't get you any better results dieting on T bone steak than I could on that food. Because in regards to their perspective, percentage of fat and how your body would handle it, they're equivalent, right? Grams of fat times nine divided by the calories equals the percentage of fat. And what I want my clients to do is make sure they keep their fat around 20% or so, mainly getting them from good fats. Now notice they're not telling you what they ground up. You'll never know.

Right?

Now watch this one. Okay, so we see that's 45% fat. Notice suddenly they're more than happy to tell you this is the ground breast. They didn't want to tell you what the other one is. This is the one you want to look for. But let me ask you something. One and a half times nine is 13. Thirteen out of 120 is like 10%, 11% fat. Right? That's a good food because it's under 20. It doesn't matter if you eat a high fat food here or there. But what is happening if you're eating the wrong one all the time? Now, notice that the first one said it was 7% fat when it was actually 4. 45. And this one's saying it's 1% fat when it's really 13. Does that seem strange to any of you?

Yeah.

Okay, take a look at this though. Okay. Okay, so we see 1 is 7%, 1 is 1 when they're really not. Okay, now notice this one. 17 times 9 is a little around 150 out of 250 makes that ground turkey 60% fat. That ground turkey burger is as high in fat as bacon.

Right?

If I wouldn't eat bacon to get lean, why, I would eat that expecting a different outcome. Now, it's not about the fat, but it's about your ability to identify what's truly healthy and good for you. Right? Now watch this. Let me explain what the percentage of fat means, because we would all think that 7% means it's 7% fat.

Hey, I hope you're enjoying this video. And I want to let you know that I have a new book that's come out, and if you'd like to get it absolutely free, there's a link below in the description. Or you can wait till the end of this video, or you can Simply go to joe'sfreebook.com and you can get a copy there.

By law, that term means that the food's displaying its fat by weight, not its fat by calories. And those are completely different things. Okay, so watch this and then we'll move on. But okay, so percent fat by weight. See up there in the serving size is 112 grams. 112 grams times 7% is 7.69 rounded up to the nearest hundredths, it's 8. Is all that 7% is telling you is that there's 8 grams of fat in a serving. How crazy is that? You know, we don't discuss food by weight, we discuss it by calories. So if you came in and said, hey Keith, I ate 4 pounds of protein, 3 pounds of carbs and 2 pounds of fat, I'd have no idea what you're saying to me. If we don't discuss food by weight, why are we displaying its fat by weight? Right, so there's tons of this stuff going on in front of you. But how can you move forward if you don't know what you don't know?

Just for distinction too, what is your current, how do you eat? What is your diet? And maybe explain why if there is a. Because there are people in the room. Like Geeta, for instance, is vegetarian. So I would love to try to get her to eat a big. But she won't.

I retired from bodybuilding in 1990. I won every title I ever entered. I never lost a show. And back then it was solely about the look and the titles. Right. As I've gotten older, my sole goal now is not about that. And I do care about how I look. But what has happened now is I'm more concerned with longevity and quality of life. You see, nobody in my family made it past 50, I'm in my 60s, I'm the first. And so already I've proven that by changing the food, I can change the history, the outcome. Right. So today it's more. I'm a kind of more of a plant based eater. I mainly eat pescatarian egg whites and fish as my dominant sources of protein. Occasionally I slip in some chicken. So I move to more of a plant based diet because my goals have changed. I want to see how many more quality of years I can get out of my life.

Yeah, what's that? That backfired for you? Oh, no, no, that's exactly what I want because there's a lot of vegetation, vegetarians and vegans that eat terrible carbs, they eat shit food.

I mean, these are vegans that are massively overweight. But it's no surprise because when you go in the supermarket is all you gotta do is look in people's cart and look at them and go eat that way, look that way. You know, you can see it right in front of you.

Right, right. Okay, so what you're known for is your groundbreaking work, which you refer to as nutrition.

Nutrient partition.

Nutrient partitioning, yeah. Can you explain what the hell that is and how to pronounce it again?

Okay, so when I was in the diabetic ward, what we understood was that a diabetic could eat only so many calories, grams, of fat and protein at one time. And when you gave them smaller, more frequent meals, many instances you reverse type 2 diabetes. So my philosophy started to evolve. That's this, your body can only utilize so many calories, grams of fat, carbs and protein at one time. We all know that if you overeat at that one time, you gain weight. So let's say the average woman can assimilate around 300 calories. Now if you cook that food, it's a lot of food. That's a four to five ounce grilled chicken breast smothered in pico de gallo with a six ounce baked potato with fat free Greek yogurt and chives and a cup of grilled asparagus. And all that food is just right at 300 calories. Now if you ate that meal, none of it would feed a fat cell. There's nothing in that, what I mentioned that could feed a fat cell if you were within that parameter. The idea that all weight loss is predicated on a caloric reduction does not work. Because what I'm saying is this, if someone said, Byron, you're supposed to eat 1800 calories a day, and I know his body could probably assimilate about 500 one time. Now if he ate two meals a day, he's eating 900 calories at each meal. He hit his caloric requirement for the day. I'm telling you, he's going to get fat and he won't be able to retain his muscle. Now that's 1800 calories a day. But if I put him on five feedings at 500, with that kind of parameter, 5 times 5 is 2500. I have increased his calories, his vitality, his energy and his muscle. And he's losing weight, he's never hungry. So if caloric reduction was the premise on all weight loss, that shouldn't work, but it does. So my clients actually end up eating more food to give them control over food.

Yeah.

Awesome.

So let me ask you about all of the different. I mean there's so much intermittent fasting and there's so, I mean, just fasting in general. And a lot of people that I know that never would have done this in the last year or so are trying it. What is your take on?

Well, even the originator of that program admits it's not good for women.

Right.

Because that can really mess up your hormones. I think each person has to find their own individual style of how they feel they should eat. That's right. Right. For them, that also creates the result they want Right. And so at the end of the day, I really don't believe in eating less meals. As I just explained, I believe in the concept of eating more quality, wholesome foods to generate better health and longevity. I don't want to slow down your metabolism. The biggest people I meet in my clinic are two meal a day eaters, right? One meal a day eaters. So I understand the fun of the latest current craze. But listen, I've seen them all come and go, and I'd say in another couple years, it'll be gone. But remember, when you affect blood sugar by going too long without food, it really interferes with female hormones a lot. So I'm not a big proponent of it.

Let me ask you also about, like, just so much emphasis. There's so many documentaries out about food and about the, you know, farming industry and about the treatment of animals and about, you know, pesticides and GMOs and organic. And what's the difference between an organic, you know, chicken versus a non? I mean, how much does that play into your eating and your selection of foods?

Well, first of all, all of our cancer patients, we work with a lot of cancer patients, we immediately do go organic because we can't be certain whether their cancer is being contributed by factors in their diet like pesticides or whatever. But. But again, I let people make their own decision on that. I have a natural tendency to go more towards natural whole foods. I want my clients to do that, too. But you can't get everybody to do what you want them to do. So what I'm really a big proponent of is what I call better bad choices.

Right?

And so Eunice said when I called, oh, my God, I remember you from all those years of better bad choices. Just small changes can yield huge results. Let me just show you one. A can of Coke has, let's say, 40 grams of sugar.

Okay?

Raise your hand if you know how many teaspoons of sugar. Exactly. That is 11. Write this down. Grams of sugar divided by four equals packets or teaspoons. So 40 divided by four means there's 10 packets of sugar in a can of Coke. If you drink two cans of Coke a day, you're drinking 20 packets of sugar. So I put 20 packets of sugar in here, and that's how much sugar is in two cans of Coke. Now, if this person just found a small, different beverage to drink over the course of time, this small change would yield huge results. Because if they just drank two cans of Coke a day, at the end of the week, they drank 140 packets of sugar.

Oops.

Excuse me? And that's how many. Oops, don't worry about it. We'll get it at the end. That's how many packets of sugar they're drinking every week just from two cans of Coke a day. See, and so the premise is not to get people to. To give up everything, it's to show them. Because once you show somebody the real truth, it's hard. Once you know it, it's hard to kind of go back there.

Yeah.

Right.

Okay, so let me ask you about the second thing that you're most known for, which is relapse prevention. So it's your psychology in that area. Why is that so important?

Because, as you all know, because it's the same, right? If you don't change the way you think, you cannot change what you do. And we're all aware of that. Right. Let me share with you some of the common little statements we all make to ourselves that sound productive. And look at what I'm going to do. Raise your hand if you've ever said, I'm going to start my diet on Monday. Right. Okay. I would change that thought to be more accurate of what you're really going to do. Instead of saying, I'm going to start my diet on Monday, what I think you should really say is this. I'm going to see how fat I can get before Monday. Because the thought occurs to me, I have to stop eating bad by Monday, so I better eat as much food as I get my hands on by Monday. Right. Another one is I know what to do, I just don't do it. Right. So that sounds right. Right. That's rooted in the pain pleasure principle of Psychology 101, which we're all very familiar with here. Right. The idea is this. If you're saying, I know what to do and I just don't do it, what you're really saying is this. Although I'm uncomfortable, the way I look and feel right now, what you're asking me to do is more uncomfortable because their association with changing their food has always been rooted in the negative. And that's what I change, is it shouldn't be negative. It should be a joy to make this change. And you should love your food.

Yeah. Awesome. Okay. So in terms of the better bad choices, most people eat here, travel quite a bit, and so they're in airports a lot. And what I have learned to the best of my abilities is I always package food with me and carry it with me, and I fly first class a lot. And they'll even serve stuff in first class, but most of the time it's crap and it's not good food. And so I have learned to carry a lot of healthy foods with me. Most people do not. And there are certain situations and it's easier when I'm leaving my home because I have the food with me versus if I happen to be somewhere and getting access to good food. So what advice would you give in terms. Because sometimes you're in an airport, you have no food, do you fast? What's a better bad choice than that sort of thing when you have such a selection of a bunch of mostly crappy food?

See, that's a great question. So what we really work on from a psychological viewpoint is coping skills, right? And if you make master your coping skill, you can master whatever it is you're working on, right? So what we're going to do first is we're going to teach our clients literally how to go into any restaurant and order cleaner food when they want to, and it's going to be better. And so remember, a small change can yield big results if you started ordering better. Secondly, we're going to give you coping skills to let you know, today we live in a society of ease. It's easier today than ever. There's a company called iconmeals.com you can literally call them up and say what you want to order. They'll cook all the food for you and it'll show up at your hotel on the day you arrive. So if you stay in an embassy Suites or place where they have a refrigerator, microwave, they cook the food, they weigh the food, they measure the food, and it shows up on the hotel doorstep. And they're very good at that. So there's companies like that that exist that we give access to our clients to let them know that it doesn't have to be impossible. But the real one is how do you walk in any restaurant, navigate it and order? Well, let me just give you an example of what I would ever order in a Mexican restaurant. How many chips do you think it would take to get to 300 calories? 14. Not very many. Swipe it in guacamole. It's even radically higher in calories.

Right?

Look, I sit down at a Mexican restaurant, they want to bring the chips. I never say I can't have that. I simply say, I just don't eat that anymore. And how my brain handles and processes that is quite a bit different. Secondly, I never order off the menu. I just set it aside. I say, do you have shrimp today, they say. Yeah, can you just grill it without butter and oil, but season it? Sure. I wait till he writes it down. Just bring me a basket of corn tortillas with pico salsa and shredded lettuce, and I make my own shrimp tacos. That or the white fish are the only two things I'd ever order in a Mexican restaurant. It's easy, right? But I love that food, you know, it's flavorful, it's seasoned, it's not all dry. I can put pico, I can put salsa on, I can put tomatillo on it. Right? So ordering is easy in a restaurant if you have the same skills.

Hey there.

This, this is Joe Polish, the tall one in this, in this video. And I've got the very awesome Dr. Mark Hyman and JJ Virgin. And we're working out here together.

And Mark feels great.

Yes, he does. Look at that.

Let's do it. Chris. He probably won't be able to lift his arms up later.

Well, here's the thing. Both of you are like sugar experts, so which one would be smarter? I would love sugar. You do love sugar.

I love sugar.

All right, but you both have written books about why sugar is toxic and poisonous.

Now I guess this is all about blood sugar balance.

Right? And what.

Is everything?

I'm just fed up. I'm fed up. Yeah, fed up with sugar. Fed up with the food industry, fed.

Up with all the.

We're eating all the. And so is J. All the lies the government's telling us, all the stuff that's food. I mean, I, I actually met with a woman who's head of the ADA American Diabetic association this week, who has diabetes, who was following their friggin guidelines, was on four medications, shots and all kinds of crap and wasn't getting better. She went on my program and boom, off the medications. Diabetes better. And she's like, wait a minute, the ABA is wrong.

If you follow that diet, you will become diabetes.

Yes, absolutely. Okay, so when you say programs, so you both have programs, what do people do? People watching this, what do they. They do to get an optimal physical shape? Get diseases. They buy her book, they buy my book and do them both.

Everybody, that.

How do people get both of you in their house, like to just have a sleepover? Like if they wanted a sleepover, you don't want an eat over.

Not a sleepover.

Well, that's a workout. A workout that would be actually kind of cool. What if there was a prize where you could hang out with Mark and jj, get back massages the whole work. You know, I'm good at. Me. I'm good at.

Yeah.

That's how I got into medicine. People like, oh, it feels good. I'm like, I like, yeah, maybe do some medicine here.

Well, he's going into houses and cooking.

That's true. Okay, so I'm gonna plug some stuff here because I have done amazing interviews with both of them, which you can find@gieniusnetwork.com I love marketing.com. we put them all kinds. And I love joe.com and yeah, and I love Joe. And that's really this. Because this video I really wanted to lead back to me. But. Okay, so, so, so out of all of the things that you guys have learned, what would you consider are the essential elements in taking people that are at a stuck point? They're not exercising, they're not eating right, they feel hopeless. They have consumed, bought so many books, they feel lost. My view, and I think JJ is probably similar, is people need to do a reset, like a reboot. When your computer's on the fritz and it's going round and round and it doesn't work, you've got to do a reset. So that's why I wrote the 10 day detox. People can do anything for 10 days. And in 10 days, if you change your food into a few simple lifestyle practices, you literally can change your physiology, retake your brain chemistry back, retake your hormones, retake your taste buds, and in 10 days, you can go from feeling like crap to feeling great. And the weight loss is just a side effect.

Yes, it's automatic, like you said. And here's the coolest part about that. Because people talk about losing weight and they're white, knuckling and struggling. But when you reset your taste buds and you get rid of your sweet tooth, which you can do in seven to 14 days, we've seen it. All of a sudden you've got the control back over sugar. And even though, like Mark says, I love sugar, it's like it's not an issue because you don't crave it anymore.

Right.

And then everything changes.

It's really true.

I think, I think most people don't get that it's not their fault. Like, people think they blame themselves. I met a woman the other day who was told by a food expert nutritionist that she, there was no such thing as food addiction, that it was her fault that she didn't willpower and that you couldn't control herself. So she, so she read my book which talks about the power of these foods, like Sugar to hijack your brain, literally to be biologically addictive. She says, I'm going to try it. And she literally got her body back, lost 30 pounds, and was able to reset her brain and realized that it wasn't her fault that she was fat. It wasn't her fault she was craving. It wasn't that she didn't have willpower. And our whole government policy and the food industry is all about blaming the fat person. Eat less exercise, more moderation, all things. There's no moderation of bad stuff. Like, if you actually are eating trans fats and high fructose corn syrup, you can't moderate that. You've just got to cut it out. And if you do that, you'll reset and then you can enjoy all sorts of foods. But you're not going to become a victim of your brain chemistry that's been hijacked by the food industry.

Yeah. And if you assume that these are all drugs, which they are, and sugar is the number one drug of choice, it's taking down everyone everywhere. Kids are not smoking and drinking at age 5. They're having juice and cookies. If you knew that, you wouldn't have a little bit, that would be ridiculous.

But I do eat sugar, but, like.

It'S a recreational drug.

I like tequila, but I don't, like, drink it all day long. People have sugar for breakfast, lunch, and dinner.

Well, they start with cereal, milk, juice, and a banana or a muffin.

That's right. People realize that breakfast cereal is 75 sugar. It shouldn't be called. Right.

Breakfast.

It's called dessert.

Right.

It's like, so we need to just reset and understand how to and find.

Where everything is sneaking in so that we don't turn our salad into a.

Sunday and our love that salad into a Sunday.

Right.

All right, so, jj, exercise. How frequently must you do it? Kind of sort of. What are your thoughts on this?

You must.

You told me 15 minutes twice a week. I'm good with that.

So, yeah, for weight training, resistance. Look at this. Look at the specimen.

This is like 15 minutes once a year. Look at this.

Well, this was the start today. Whole new mark, right?

Yes. Today is the last day of the way mark used to be. I know.

All right, you got to move more. Everyone should be moving at least 60 minutes a day. But if you're not getting hot, sweaty, and it hurts a bit, it doesn't count as exercise. But we are supposed to move.

That's why you were hurting me this morning.

That. That's why. Because I wanted to count as Exercise.

I was hurting, trust me, I liked.

It a little bit.

And then high intensity interval training or cardio burst training three times a week to accumulate four total minutes of all out bursting. So if you're on the bike, what's bursting?

Where you go as fast as you.

Can, you go as hard as you can for 30 to 60 seconds and you don't want to pace yourself, you want to burn yourself out. It'll be the longest 30 to 60 seconds of your life. And then you recover and you do it again. Four to eight total minutes, three days a week. And then resistance training, hitting, pushing, pulling, pulling, pulling.

Nobody told me about pulling. I was always pushing that one.

Hips and thighs and core, you do that at least twice a week. So for you, we'll start there. And that's the big thing is how do you fit fitness in? And then you've been whining here all day. And then flexibility work. But, but really like yoga, flexibility work because you want to lower your stress hormones. And so that's. That. That is huge. And that's why I don't like this. So there you go. I mean that's a simple four, four formula that I think we agree on and you're just missing a little piece, but we're fixing that. And that helps you with your sugar cravings.

Yes, it does. It helps, it just helps you with your life. And so if you do not take time out for this now, you will take time out for it later with very poor health and disease and probably misery and suffering. And so if you're a parent, this is also something that children will watch how you live. They will watch you become a model. And so you want to be a model not only for yourself, but for everyone around you. And that's how everyone around you gets better. And there are a lot of forces that are literally always directing you in wrong. I've always loved the line that the most expensive information in the world is bad information and there's a true tremendous amount of bad information that can kill you. So both of these individuals have written amazing books that have led literally collectively millions of people to better health. So what is best book for people to start with with you and then with you? I think it's a 10 day detox diet. 10 days, people can do anything, reset, and then they own their body and then they realize how close they are to health and happiness. There's just a few days and if it doesn't work for you, great. But if it does, you literally get your life.

It will work. If they work.

It's true.

If you.

But you don't have to believe me. You just have to do it.

Yes. And the Sugar Impact Diet. And what the Sugar Impact Diet helps you do is identify where all the sugars are sneaking into your diet. And to understand that it's not about no sugar, but that all sugar is not created equal. And you need to know which to choose and which to lose, which has made it simple to do.

There you go. And if you watch this on YouTube or wherever else, I'm going to put the links of their interviews and stuff related to both of them in the. In the little area. So just do it. And it's fun hanging out. You could pay, like, $5,000 to come see us, or you could buy the book for 10 bucks on Amazon and, like, change your life. That's true. That's it.

And they make good presents.

Famous last words.

I think the most significant thing you can do to change your health, to change the health of your kids, your grandkids, to change the economy, is to lower your sugar impact.

Absolutely. I would say remember that sugar is a recreational grub and use it like that. Don't think of it as breakfast, lunch, and dinner. It's a drug. And enjoy it, but not in a way that you would enjoy, like tequila all day long. Okay. I hope you found that video awesome and useful. So if you want to get a free copy of my book, I want you to click here. And if you want to watch some more videos that will be useful and awesome, click here.

Go ahead. They're over here. Do it now.

Come on. Thank you. Watch them.