Joe Polish argues that businesses should create educational content to build trust with potential customers. YouTube is where people go to solve problems, and if you don't answer their questions, less-qualified creators will capture that audience.
Chapters
You want to put information in front of whatever you sell. So we're really all in the education business first so that people know, like, and trust us. And then you become the default source that people want to go and buy from. And so YouTube now has become the default place that people go to learn about whatever it is, the thing that you do. People have a problem. They go to YouTube. How do I blank? You could be showing up, right? So where are people going? They're not going to the library anymore, not talking to their mom to answer these questions. They're going to YouTube when they're searching. And people less qualified, with less experience, with less of a passion to serve, are showing up and getting business, and you're not. And so it's my passion. Like when I was talking to Joe about it, you follow this great content. People should know about Genius Network. How do entrepreneurs not know more about Genius Network? You got to get these videos up. And I can be shy and introverted and all that, but when we start talking about YouTube, let's go. Let's build the channel.