Joe PolishFounder of Genius Network and President of Piranha Marketing

Building trust through shared identity.

3 Jun 2023 · 1 min

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0:35

This YouTube video (by Joe Polish) discusses "weness" — the feeling of togetherness or partnership within a tribe or collective — and how shared identity increases likelihood of agreement and cooperation. The provided chunk defines "weness" and notes people say "yes" more often to those considered "one of us."

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