Joe PolishFounder of Genius Network and President of Piranha Marketing

Connection: the #1 marketing skill.

23 Sept 2023 · 1 min

Watch on YouTube

0:44

Short talk by Joe Polish recounting his shift from struggling carpet cleaner to learning direct-response marketing in 1992. Emphasizes that marketing is fundamentally relationship-building rather than transactional selling, and that mastering direct response changed his business outcomes.

Chapters

Well, since 1990 is when I first got kind of in business. In 1992 is when I first learned direct response. And that changed my life because I was prior to that, I was a dead broke carpet cleaner, living off credit cards, working hard, struggling doing a good job, operating with integrity, really cared. But there's no relationship between being good and getting paid. And so until you actually learn how to sell what it is that you're off, whatever it is, service business, Internet business, you know, being AN Author, Speaker, Dr. It doesn't matter. You're in the marketing business. And then the the marketing business, you're in, really, the relationship business. You can either be a transaction marketer or you can be a relationship marketer. There's always, as you know, there's always more money in relationships.