Randi Zuckerberg explains how Facebook built strong culture through hackathons and an entrepreneur-minded ethos, while Joe Polish argues that an organization's internal story shapes who you hire and how customers see you.
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Culture in a company. I mean, you've seen toxic cultures in Silicon Valley. You've seen great ones. Any suggestions on creating a great culture? All these people here have one, if they know it or not.
Yes, that's a great question. Because I think also as entrepreneurs, we're often so focused on how do we get that next customer close that next sale, what marketing are we doing? The easiest thing to forget about is. Is our own internal culture, what we stand for, and how we make our business the very best place to work and the very best place for clients to come to. And that's something that I think the Facebook team did extremely well over the years because they saw in Silicon Valley that your company is only as good as the engineering talent that you have. So how do you make a company the best place to work? And I think that that's really something that's at the crux of all of our businesses at Facebook. What we used to. We used to do those hackathons. We did tons of different programs inside the company to make everyone feel like they were an entrepreneur. That was kind of the ethos of the company, even if it was 10,000 people down to the person manning the front desk when you walk into reception is an entrepreneur and can bring an idea at a hackathon or do something that could change the entire business. So I think every single one of you has expertise and ability to create just a company that stands for something amazing. And I'm excited to see it.
Well, I mean, so when I. For many years, I would have a lot of people that would think of marketers and salespeople as, oh, they're just trying to manipulate me and they're trying to exploit me. And there are many people that do that. But then I started saying, think of selling as influence, and think of marketing as storytelling. And every company, every person has a story. And if you tell a better story, it's not just the people that are going to buy products and services from you, the people you're going to employ. You have to. I mean, I think a lot of culture is the story that exists within the organization.
Yeah.
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