Joe PolishFounder of Genius Network and President of Piranha Marketing

DELIVERING TRUE VALUE THAT SELLS

11 Nov 2023 · 1 min

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0:48

Joe Polish argues that no matter how good your product is, you have to sell it. The market doesn't care what you think of your work. Without effective sales and marketing, even great stuff stays invisible.

Chapters

But it's a bottle of glop and everyone thought that their glop was the best. So all of you sell glop. But what makes your glop valuable? Well, you think it's valuable and if you know that your glop is crap, you're a bad person and you should really read my book and become a better person. But if you actually have really good stuff, it doesn't matter how good your product or service is or what it does until after somebody gives you money for it, right? So you have to sell it. So that's where the marketing comes in, all that stuff. But to sell glop that isn't all that good or is not. See, there's a lot of great glop or good products and services and I'm saying this purposely not to demean what anyone sells but to get rid of the ego stuff that prevents us from realizing even though we may think it's great if the marketplace doesn't, they're not going to buy it.