Joe PolishFounder of Genius Network and President of Piranha Marketing

Fear: the power force for change.

13 Aug 2023 · 1 min

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0:47

Short excerpt from a YouTube discussion where Robert defines fear in the context of self-influence. He frames fear as a motivator primarily to avoid negative outcomes and emphasizes that negative (bad) stimuli often have stronger motivating power than positive ones.

Chapters

When it comes to fear and influencing yourself, not influencing others, but influencing ourselves, I think that's one of the hardest sales jobs that we have to do is here. What is fear, self influence? How would you define or describe that? Robert well, it's a motivator to avoid it. Yeah, certainly we want to do that. But I think the most important thing is to recognize that is a powerful source for change. May not be in the right direction, but the truth is, if you look across the whole literature of motivation, bad is stronger than good, bad is stronger than good.

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