Joe PolishFounder of Genius Network and President of Piranha Marketing

From 3.5 Million to 35 million subscribers

14 May 2023 · 1 min

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Joe Polish grew a YouTube channel to 3.5 million subscribers since 2009 and wants to hit 35 million. He's adopting a philosophy that demands cutting 80% of current work to focus only on what he does uniquely well. Now he has to figure out what goes and what stays.

Chapters

So I have a channel. We've got three and a half million subscribers so far. It's taken me, I don't know, since 2009 to get there. It's been a journey. So the idea of being able to grow to 35 million subscribers sounds crazy, but I like crazy, and I like the push. And my question today to the group was, well, that's never been done before. And what it requires you to do, at least according to, you know, Dan and Ben's philosophy, is you have to cut out 80% of the things that you're doing. You have to eliminate 80% of the things that you're currently doing and replace them with the things that are inside your unique ability. And that's my homework, to go home and think about what are the 80% of things I need to cut from my current activity and what are the new things that I'm uniquely capable of injecting in.