Joe PolishFounder of Genius Network and President of Piranha Marketing

Gary Halbert LOVES Joe Polish...

19 Jun 2015 · 1 min

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Gary Halbert explains why he rarely gives away his best advice, but makes an exception for Joe Polish because he respects him. He uses Howard Ruff's newsletter to show that people stay subscribed not for the information but because they like the person delivering it. Likability in business matters more than most people think.

Chapters

What I'm about to share with you I have never shared with an audience before. And the reason I'm doing it is because I love Joe Polish. I'd do anything for Joe. I mean, the guy's got the biggest heart. He's one of the most sharing guys that I know. And that's a very important thing for you to know. Because when I started in the newsletter business, there was a guy named Howard Ruff. He has a newsletter now, but he was. He's getting older and he had a really big newsletter at the time. And he said, gary, they subscribed to your newsletter for what they think you're going to do for them. They resubscribe because they like you. That's one of the most important things you'll ever learn is people like to do business with people they like. And if I didn't love Joe Polish, you would never hear what you are about to hear. And you're not going to need any more information. You're just going to go home and start making some money. But you promised.