Genius Insights: Paula Abreu

Okay. I joined last year at the annual event and this was my first meeting. Until yesterday, I was still wondering why I had joined the group. Because, of course, I think Joe is amazing and everyone in the group is amazing. But I'm already. I'm from a different country that works a little bit differently. It's a different market right now, and I'm in a mastermind in my country already where we discuss a lot of marketing. So, like, why am I duplicating this effort and time invested in cash and all that? And it was a very nice surprise to me these two days to see that. The main, to me at least my takeaway is that the main discussions in here were not about the details, the nuts and bolts of how to do it. Like how to do. Of course we discussed, we exchanged ideas about apps and tools and all that. But I think it was a lot more about everyone in here being human, real, as you said. And I am a great believer that you cannot grow your business if you don't grow yourself first. And I found that here. And tools for that and ideas and people who are really innovators in that. And the marketing tools and everything else is just a detail that will come when you're ready. But if I came here and I just got marketing tools, I would know that half of the room would just go back and not implement. Sometimes you're not personally ready for it and you just like, no better is included. So no matter how many tools you learn, you're not going to implement. And I got, like less tools, but more of the inner stuff that's going to help me implement the tools that I already have. Thank you. Awesome. Thank you.