Joe PolishFounder of Genius Network and President of Piranha Marketing

Genius Insights: Sally Hogshead

17 Jul 2015 · 1 min

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0:51

Sally Hogshead's husband Ed left a 22-year career as a trial attorney to become her business partner. She talks about managing creative tension between two intense people, building systems, and how clear roles and shared language transformed both their work and marriage.

Questions this video answers

22 years

About a year ago (from the time of the remark)

Chapters

I think this is the best thing I could do for my marriage. Ed was an incredibly successful trial attorney for 22 years for the same company. And a year ago, he left his private practice and came full time to be my partner. And there's been a huge adjustment period. And we're both intensely creative. And so sometimes when you have two creative people, there are a lot of ideas, but nothing ever actually gets done. And so we've been trying to put systems in place, and I feel like I got this skeleton key for unlocking what the potential of the company is like. I literally know what to do. It's like we now have this language for not just the business, but for us to be compatible, not just personally in our business, but now we've defined our roles. I mean, it's really freaking awesome.