Joe Polish talks with Nir Eyal about building habit-forming products. Eyal wrote a book on the subject and shares his industry experience. The conversation was recorded in September 2015 ahead of Eyal's appearance at the Genius Network annual event.
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Hello there. This is Joe Polish. I'm here with my buddy Nir Eyal, who wrote this awesome book that you need to go out and read. It's called how to Build Habit Forming Products. And Nir is going to be speaking at this year's Genius Network annual event. And so for people who've never heard of you, they can see videos of you online. You are an amazing speaker and your book is pretty profound. So what do you do? How do you do it? Why do you do it?
Yeah. So, you know, I've been in two companies. I started two companies and I know how difficult it is to build a product people want to use time and time again. And so I took the lessons that I learned in Gabe and advertising, these industries that I used to be in, and I took a lot of these techniques to bring it to all sorts of industries so that companies building products that they want people to use time and time again to form habits around can use this as a how to guide for how to do that.
Awesome. So here's what I recommend. Get the book. Seriously, I recommend a lot of books. This one I would really put at the highest of your list. If you're a person that's an entrepreneur, if you're a marketer, he writes about things that I've never heard anyone write about. Plus I have a deep affiliation with wanting to help people with addictions, as does he. And you'll see the ways that some companies, in a very unethical way, actually hook people. And his whole thing is if you are a value creator and you want to really deepen the relationship and the longevity and the lifetime value of your clients, you will learn a lot how to do that. Secondly, if you're coming to this year's Genius Network annual event, you're going to see him speak, you'll meet him in person. And he has a website which is Near Nir, which is how you spell his first name, near and far dot. So go ahead and check it out and if you've read the book, then post a comment wherever the heck I put this video and let him know anything else.
