Joe PolishFounder of Genius Network and President of Piranha Marketing

How to 10X Your RESULTS with SMALL BOOKS: The SECRET to BIG RETURNS!

25 Jan 2024 · 1 min

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0:52

YouTube video (Joe Polish host) featuring Dan Sullivan describing an entrepreneurial coaching program that promises outsized returns—discusses a $25,000/year fee, an expectation to 10x in the first year (or be excluded), and a claimed 64× return over five years calculated by Sullivan and his partner Babs.

Questions this video answers

$25,000 per year.

Participants were expected to '10 times' (10×) in the first year or be excluded from returning for year two.

A 64× return.

Chapters

In the first half hour, Joe said, you're paying? 25,000 for the year. And if you don't do 10 times, if you don't do 10 times in the first year being here, he said, I'm not going to let you come back for the second year. He said, you're just a loser. You're a bad person. Bad person. And I was sitting there, and we had a exercise, a thinking exercise in the entrepreneurial program that actually took you 10 times, but it was about three hours, and everybody said it was a great impact. I said, why don't I just create a whole new programming coach for 10 times? And so we added up all the money that we paid in the first five years of 25K, Babs and I, and this was 64 times. This program actually gave us 64 times return.