How To Prime Your Mind, Handle, & Channel EXTREME Levels of Stress Feat. Tony Robbins

So how do you both deal with or think about or even channel like extreme levels of stress, adversity, criticism, public opinion, or failure? Because both of you have had, you know, things that just flat out didn't work, but you're quite. You're public figures. And how do you handle it or deal with it or think about it?

I really let go of criticism really fast. I actually, I. I might, you know, sort of process it in the moment to try and figure out is there something that I truly can learn from there valid. But I let go of it really fast. And so if I'm in a, you know, a fight, a personal fight or whatever, it's like. Is so. Time is so precious. Time is so precious. Failure. God. I've had a wonderful series of failures. And I built a launch vehicle company that we won this huge contract and couldn't finance it and had to close it down. I built a multitude of companies. Luckily, a third have been great, a third have been okay, and the third have been life lessons. But I have to believe that what I'm doing in my heart of hearts is the right thing to do. And if I'm doing the very best I can, and I believe it is something, because when I take a dollar from somebody as a donation or as an investment, and those of you who are in the room here who have supported me or invested in me know that it's like it's me. It's like, you got my cell phone number. And I care. And I am so, so committed to making, you know, to delivering. I will do everything I possibly can. So I need to know that for myself. And I can sleep at night if something fails. But I know I gave it everything I possibly could. And there are also those times where shit is hitting, you know, it's like nosedive. And I will stop everything else I'm doing, and I will go laser like on that 100%, 24 hours a day, seven days a week, and I will do everything humanly possible. And it takes that a lot of times. It absolutely takes that lot of time. So, I mean, that's for me.

Awesome.

Thank you. I would say, you know, I love to light people up. Since I was a little kid, I love to light people up. And so early on I was. Want to make everybody happy all the time. And then I come in this package, I was 5:1, and then next thing I know, I'm 6, 7. I grew 10 inches in a year because I had a tumor in my brain and I didn't even know it. And I grew. So I'm big and I'm quiet and undescending. I have a hard time expressing my true feelings. So it makes it difficult for people to understand what I'm really like. No, I'm fairly loud and intense. And so I realized. Thank you very much. But what happened for me in the beginning is I was trying to make everybody happy all the time. And then I just began to realize not everybody wants to be happy. And gradually I began to realize, opinions are a dime a dozen, but impact is all that matters to me. So, you know, when you've had the impact and you don't need anybody else to tell you, and you don't need somebody else to acknowledge you, and you don't put stars on your chart when you do what's right, you know, it's. And no one can take that from you. They can take away anything you have, but they can't take away who you become. And you become something unique when you find a way to grow and you find a way to give. And when you do that consistently, it creates an extraordinary life. So I'd like to say that I, you know, want people. I don't want people to hate me or dislike me, but it wouldn't be accurate to say I don't care, but I don't care enough to change what I'm doing. What I'm doing is valuable. And I think that as far as failure is concerned, oh, my God, there's so many failures. But I just don't hold it that way. And it's not a technique or being positive, just being intelligent. You know, failure is education. If you use it. I mean, if you learn something, it's not a failure. If you don't learn anything, then it's failure. But if you learn something, I mean, how many of you in this room have had something happen in your life that was horrific? You hated it. You'd never want to go through it again. You never want somebody you care about to go through it. But looking back on it five, 10 years later, you say, I'm so glad I went through that because it made me so much stronger or so much smarter or made me care so much more. Who can relate? I'm curious, right? So if that's true, then why not adopt the philosophy that life is not happening to me, it's happening for me, and that everything's happening for me, even what I thought was failure. And now my job is to figure out, where's the benefit and use it, use it for greater good. So I could probably list unlimited failures. But I would be insincere because I don't really look good as I'm as failure. And that's not cause I'm positive. It's just because I work my ass off to figure out what can I learn from that, how can I use that? And I'd like to make people happy. But I've also learned in business, like I fire customers, man. I was like, if I find someone that's an asshole, I don't need them. It's a privilege to do business with us because we will more than deliver times 10. And so I teach my team and it's so rare we have to do it anymore. But you know, you fire a customer and you say, listen, we're not going to be able to meet your needs, clearly. Because are there people out there that no matter what you do, they're going to be unhappy? Yes or no. But why are you doing business with them and taking the life energy of your organization from it? I get rid of them so fast and then they always want back in. And I never let them back. Never. And then when they become a public hanging and other people go, well, this is how you play here. Because in the world of the Internet, we've lost any form of kindness. People say things that are the most harsh, horrific things I'm not talking about. To me, I remember reading one time we were in Las Vegas and my wife like, what's the woman who's a singer there? She was there for so long. What the heck's her name? Celine Dion. Celine Dion. Thank you. And so my wife went online and she was looking at one of her videos. And underneath it it's like, you bitch, you lost that child because you put your career first. I mean, the stuff people write and all it is is people who feel insignificant, who would never have the guts to say something to your face. But we've created an environment where it's tolerated. And so I think reversing that is really important. You have to define your environment, your business, your world, your family. Cause we all get what we tolerate. I won't tolerate it. I'll give my soul to a stranger, but I won't tolerate somebody being abusive to any member of my team or to people in my audience or to me, certainly not to my family. And you get what you tolerate. You got to decide. And you also get what you tolerate in yourself. And I think if you can look at what you're tolerating yourself and say, I'm not going to tolerate that anymore. Myself, then it's easier to lead other people. If you're just telling other people you won't tolerate, they'll look at you and go, yeah, you don't tolerate, but look how you are. You don't have to be perfect, but people see how. You don't have to know who I am. You don't have to watch my lips move. You can see how my feet have moved for 38 years. That's Tony Robbins, right? That's probably the best signature you can give. That's the brand that you put out there. It's the way you live.

The thing you said, the line which I love. Life is not happening to me. It's happening for me. Is that like, you know, I mean, is part of that a trick you play on yourself? Or do you truly believe everything? You are able to take that as ingredients of this is all happening for me. The shittiest, most horrible, most horrendous thing, from diseases to suffering, I mean, that's an important line. And I like to.

It's not just a line. There's a woman that I just saw that I'd met 15 years ago, and she just showed up at my seminar, and she was suicidal because one of her daughters had gotten sick. And she brought her to the hospital, and the doctor said she finds. She brought her home and the child died, and she was gonna kill herself. And she had three other kids. So I really, truly had to work with her. And I remember working with her back then. I looked it up. Cause we have all stuff I've ever done on film. And I asked her, I said, what are your spiritual beliefs? And she said, I believe everything happens for a reason. All that stuff. He said, so you're gonna abandon what you believe spiritually because life didn't turn out the way you want right now? She said, no, no, no. I said, if it's the truth, it will be the truth when it's painful, it'll be the truth when it's pleasurable. So I would lie to you to say, oh, I jump up and go, oh, this is happening for me right now, bitch. I don't do that. I think, what the hell's happening? And then I catch myself and I go, there's some good in this. And my core belief, my real core belief, underneath that is everything I've ever been able to help people with is because I faced some portion of it. If I, you know, I have to face a divorce. I decided I need to go through a divorce. And I didn't want to. No One takes. You pick your partner. After 14 years, it was the most horrific thing in the world. But I thought, if I can figure out how to do this elegantly, intelligently, lovingly, no matter what the other party's like, then I can help anybody else. If I, you know, I've had several businesses over the decades that were, you know, near the verge of bankruptcy, out of resort in Fiji, and there was a coup, you know, it's kind of inconvenient, you know, and I'm losing a million dollars a month, you know, and it's like. And I didn't have a million dollars a month to be losing at that time. Just I wanted to create this great place for people. But. But it's like in the midst of all those elements, you know, I'd come back and say, if I can figure this out, I can help any other business. So almost all my skills have come because of some thing I had to solve in me or help someone else solve. And my view is if I can figure it out, for me, I can help millions of people. And so that makes the problem inspiring as opposed to the problem being, why did it happen to me? Because we're all going to experience problems. I mean, the only thing that we all have in common is everyone here is going to experience severe pain. I don't care how rich you are, money is not going to create immunity to pain. Suffering can get immunity from, from the decision I told you about. But we're all going to have problems, we're all going to have challenges. The only difference is what the hell are you going to do with them? And if we just deal with our own problems, they get really boring. And some people need problems to have drama in their life to cover the fact they're not doing anything. But I think it's much more interesting to solve it and move on and help other people do the same. Because you've actually done it, not because you talk about it.

Yeah, gotcha. What I love is Robin Sharma, who we did a call with. He's in the room. He has this thing, the 5am Club. A guy named Hal Elrod wrote a book of miracle morning. You do Priming in the Morning. I'd love to hear what you guys feel are your best rituals or what it is that you are doing that just massively impacts you to be as effective as both of you are. If there's something simple or something that you just do that makes your life work, starting, be it a morning ritual or just anything that people here could.

Do, watching cartoons with my kids at 7am Count.

No, that may be accurate.

I mean, for me, it's anchored in my. My desiring to do to make the impossible stuff I set out happen, right? It's. It's anchored in this infinity challenge. I'm never bored. These problems I've. I've taken on with an amazing group of people are all sort of infinite and there's no gap getting there. So when they're, for me, they're my guiding stars. So it's like, okay, what am I going to do right now to move the game forward this day? I wish I could say I was a great meditator or yoga person or so forth, and that will come. But not right now. For me, it's just dedication to the child inside me and what I care deeply about, which is making these succeed. And ultimately it's trying to be clear about what I'm enjoying doing. It's surfing the stuff I love versus this is work. I'm probably not good at this work. Who else can I find that can do it and doing the stuff that I truly love better and doing more of that. I mean, there's nothing sophisticated there. Tony, what do you got?

I think anyone who succeeds has something that they aspire to. There's a mission, there's a direction, there is desire, and they bring it up regularly. And you do that even though you say you don't do it in a sophisticated way. Attacking the human genome and figuring out how to get meteors to feed you. What you need is a fairly large vision, somewhat sophisticated. Mine's really simple. Mine's simple. I believe that the body is the place that drives the mind the fastest. You can go inside your head all day long trying to resolve things and make excuses or freak out. But I learned early on in my life that in order to make myself do things, I had to trigger this body to feel strength and to know that when I say something, I mean it. And so I have a simple ritual that's actually enjoyable. May not sound enjoyable, it is now, which is. I get up every morning and I'm privileged to have multiple homes. So if I'm in those homes, one of the homes I have a river. The rest of them I have cold plungers and I go into a 56 degree temperature just for about 60 seconds. I jump straight in. Or I was just in Sun Valley, the river is 38 degrees, a little bit cooler. And I took my nephew and said, you're about to learn how to start your day.

Hey, I hope you're enjoying this video. And I want to let you know that I have a new book that's come out, and if you'd like to get it absolutely free, there's a link below in the description. Or you can wait till the end of this video, or you can simply go to join JOE's freebook.com and you can get a copy there.

And I bring all my friends when they come, they all have to do this. They're like, holy shit. I know when I go see Tony, he's got something for me to do of his nature. But every cell, every nerve in your body explodes. And it's phenomenal for your lymph system, phenomenal for your health. But it also is just a simple discipline that says. I say it, it happens. I'm going to say, I'm going to do this. I do it, and I've done it so much, it's there and it's invigorating. And then I do, as you said, something I call priming. I don't, you know, you wake up and you're, you know, 22 hours off your normal time zone, and you've got to get up and take care of 10,000 people for three days and nights for 14 to 15 hours. You don't always wake up feeling, wow, is this the coolest thing in the world? Somebody wake up and go, what universe is my body in? You know? And so I do my physical ritual, but then I also do this priming. And priming for me is just. I don't hope that I'm going to show up at my best, I create a state for it. Most of, you know, probably the principle of priming, you know, they've proven it in so many scientific studies. We all think we make our decisions consciously, when much of our decision making that we think is conscious is being made by contextual environmental manipulation that we're not even thinking about. One study, they took some people and they hired actors that would go to 100 people and they'd walk up to you, and they were trained to do the exact same look, same expression. And they'd say, would you hold this? They hand you a coffee cup, and they'd reach in their pocket, grab their phone, put them back, say, thank you very much. They just kind of assume the action. And they would do it the same way, same facial expression. 100 people one way, 100 people other. And what was the only difference? Cold iced coffee versus hot coffee. An hour later, they come back with some people, different people who've got little caps on. They're saying, listen, we'll give you $10 if they'll give us two minutes if you'd read this three paragraph story and give us two question answers. And they read this little story. Everyone reads the same story and at the end they ask them how would you describe the main character? What are they like as a. 80% of the people that got warm coffee said they're warm, they're generous, they're loving. But warm is always one of the language patterns. 80%, like clockwork, people got the iced coffee, same story, say that they're very cold, that they had. They were using language like being obsessed or being about themselves. Selfish things of this nature. I gave you dozens of examples. So what I do each morning is I do a breathing pattern. It's an explosive breathing pattern I learned in India. Breathing your breath in and exploding it out, you know, from the gut, out the nose. And I do that. Three sets of 10, pause, three sets of 10, pause, three Sets of 10. So it alters my state and I just do three things for 10 minutes because I have this deal with myself. If you don't have 10 minutes for yourself, you don't have a life. Who's with me on this? So I said, you know what? I don't, I don't need to have 20 minute, 30 minute, 40 minute meditations. I want 10 minutes and I don't know, I need to meditate. I don't know if I'm going to meditate. I don't. To not think. I don't know too many people can do that. And I don't even know that I want to not frickin think. So I thought what I want to do is I want to focus on the emotions that will cause me to be the better me. And the two emotions that most people are messed up by are anger and fear. And when you're grateful, you can't be angry. Try to be grateful and angry simultaneously. It'll never work. And you can't be fearful when you're grateful. So when I look at people, almost always they're reacting out of fear or they're reacting out of anger. It's some version of those two. So, so gratitude to me is the antidote. So I spend three minutes, just three minutes, and I think of three things I'm grateful for. Three people, three situations. But I step into it. I don't remember the roller coaster over there riding it. I put myself in the front seat going over the edge. So I feel the moment and I make sure one of the three things I'm grateful for is something really simple like the wind on my face or something beautiful like my child's smile. And the reason I do that is because I remember interviewing some of the astronauts, Buzz Aldrin and these guys, and, and most of you probably know, you can imagine, to be an astronaut. This man knows, I mean, to aspire to do that and then go through the thousands of people and be picked and then to actually go to the moon and stand on the moon and look back and see that picture we've all seen, that blue, green, Earth. I mean, you imagine, and then you come home and what happens? There's a ticker tape parade and you shake the President's hand. And now what the hell do you, you're 32. What the hell do you do for the rest of your life? And you know what? If you know the story of many of these astronauts, most of them had some major emotional challenges, right? Some abused alcohol, some drugs, and they had a real rough time because they forgot to find adventure and a smile. They thought the only way to go to the moon. So I trained myself to make sure not just the big beautiful things that are part of my life, but the little things. And so I feel that for three minutes. Then I do three minutes of a blessing, horny as it may sound, I. I imagine life, God, energy coming into my body, healing every muscle, every nerve in my body, strengthening everything as you strengthen, strengthening the best of me, my passion, my love, my generosity, my creativity, my humor, my love. And then I see any problem that needs to be solved just being solved, because otherwise I tend to think I got to do it all. And then once I feel that fully and that energy comes through me and back through me multiple times, then I do a circle of my intimate family, my kids, my wife, my friends. This little character over here is one of my list. And I just circle out all the way out to my clients and I send that same energy to them. And I imagine, as corny as it sounds, they're being healed, they're getting what they need, energy wise, they're having the life that they deserve and seeing it multiplied. So I do that for three minutes, and the last three minutes are my three to thrive. I think of three specific outcomes that matter to me and I don't think about achieving them. I see, feel and experience them as done, and I see the impact that it has. I see people's lives touched, I see the joy I feel, feel it as done, and I feel grateful. And it's 10 minutes, but honestly, it usually goes 15 or 20 because I'm having a damn good time. But by having a 10 minute walk, there's no excuse not to do it. And I do it every day and I don't hope I'm going to feel good. And then what happens is you're primed. You literally, you see things through a different set of filters. You make decisions with the filters and also think of it. Most people are wired for stress. They're wired for frustration, they're wired for feeling lonely. And they got a highway to pissed off and they've got dirt roads to happiness. So I decided I'm going to wire myself for happiness. I wasn't born that way. My view is I have to change the whole earth to be happy. Today that's different for me. Now I can just wake up and be happy because I've wired myself in a different way neurologically. And then I show other people how to do this as well.

I think an entrepreneur is someone who has a vision of the way the future should be and then actually takes action to make it happen. It's an entrepreneur, someone with a passion and a desire to provide, provide something to people that they want themselves and then go and they make it. When I think back to my childhood, what started me on the. On the path that I'm on was really getting my first passion, which was space flight. I was born during the Apollo era. Star Trek was coming out and it ignited my imagination what was possible. And I became absolutely passionate. I was a man on a mission to open the space frontier. And when I talk to kids now, I say, listen, the most important thing you have to do more than anything else is find that thing that you're passionate about that you will do day or night, whether someone pays you or not. Because if you have that, you have gold. So when I found my passion for opening up space and then later on attacking grand challenges, incentive competitions, exponential technologies, it fuels me, it lights my fire, and it gives me sort of a guiding star to aim at when things don't go well or when things get foggy. I can look and say that's where I'm going. And it focuses me. Two years ago, I started on a new journey, which is a project I call Bold. And it is. If abundance is where we're going in the next 20 to 30 years, Bold is the blueprint, the tools on how to get there. It's the notion that today all of us can do what only governments and large corporations used to be able to do. You have the tools in your Tool chest to literally take on the world's biggest problems and really take on billion dollar ambitions. Doing anything big and bold in the world is difficult. It's tough, you know, sometimes you're lucky, but most of the times it's hard work and you're to drive something different, not incremental, but a transformational change means taking risk. Because the day before something is truly a breakthrough. It's a crazy idea. And if you are trying crazy ideas, a good number of them are going to fail. So ultimately, you have to be ready to embrace risk. Risk to your fortune, risk to your time, risk to reputation, risk to if you want to do big and bold things in the world. So the year is 1996. Kodak has a $28 billion market cap. It's 140,000 employees. It's 104 years old at this date. And it was in 1996, sorry, 1976, 20 years earlier, that Kodak invented the digital camera that ultimately puts them out of business. And what happened was the engineer who invented the digital camera explained to his folks what this was going to do, what the potential was. But this first digital camera was only.01 megapixels, 0.01 megapixels. And the CEO and the heads of the business looked at this. It's a toy for kids. What do you mean? And we're in the chemicals and paper business, not this digital camera stuff. And so they ignored it. They ignored this. And unfortunately, last year, in 2012, Kodak goes bankrupt. What's interesting though, in that same year, another company, also in the digital imagery business, called Instagram, gets acquired by Facebook for a billion dollars. But with 13 employees. I call this process of going from a linear company being displaced by an exponential one. The new Kodak moment. I think success ultimately are simple things. It's going to be being a great dad. It is knowing that I am full out, that I am doing everything I possibly can. It's knowing I have a purpose in life and that I am making a headroad towards that purpose. And I do know from my heart of hearts that it is the journey and not the destination. The first is in fact the x Prize, a $10 million contest that we are organizing here. And this $10 million award will be going to the winner, which is the first team to do the following. I remember that moment in time when the Ansari X Prize was won. October 4th of 2004. I'd been working on the X Prize for a decade. SpaceShipOne had just made its second flight to 100km had landed. The prize was over. It had been won. I had, against all the odds, this had been successfully done. And I remember taking a moment to say, how do I feel? How do I feel? How do I feel? This 10 year journey is over. What am I feeling in my heart and my soul? And I had the strangest experience. My experience was looking around me and realizing that while I had just journeyed up to the top of this mountain, all I saw around me were higher mountains. And it was the notion that there will always be more and more and more and more things you can do in life. And so don't ever think you're reaching a destination. You know, it is the journey and the experience and the people you go through life with that matter the most.

Imagine you're sitting in a doctor's office and your spouse or loved one is told, I'm sorry, you have terminal cancer and you have less than six months to live. What would you do? Would you panic? Or would you have peace? I am going to teach you five keys today to clarify your mental mindset and how to deal with adversity when it hits. Let me share my screen with you. This is my husband Bob, and Bob and I have been married for 30 wonderful years. On January 5th of 2021, he was diagnosed with stage 4 bone cancer. And his doctor told him that he has six months to live. At the time that the doctor was delivering that news to him, he looked right at me and said, go home and get your affairs in order. I thought to myself, so what now? What you see? So what is the beginning of the process now? What is the action that you take? We all know the amazing Jennifer Carroll, who's taken a year off from genius, but Jennifer's mantra was bend over and take it like a man. Unlike Jennifer's husband. My husband was diagnosed with prostate cancer two times previously and he beat it both times. But this time it's come back as single cell carcinoma, which is a fast and aggressive bone cancer in its terminal. When the news was delivered to me about my husband's health and what was coming ahead of us, I decided that instead of being in a state of adversity, I wanted to thrive. We all know our beloved leader, Joe Polish, decided to take a sabbatical because his friend Mark passed away. Mark had everything. He was active, he was healthy. He was 59 years old and he was rich. He was worth $300 million, but he died instantly. As a high achiever, how often do you put your clients needs ahead of your Own. How often do you put off things like going to the doctor, getting into shape, updating your will, or getting your financial affairs in order? In 2015, I had a client whose husband passed away and he had always managed their money and their real estate portfolio. Right after he passed away, their property manager embezzled $30,000 and skipped town. A few months later, my client was sued for over $900,000 for a mistake that this property manager had created. After watching all the pain and agony that my client was going through, I decided to write a book called They're Gone. And it's a survivor's guide to help women deal with their financial affairs and their real estate portfolio when their spouse or loved one passes away. When writing this book, I decided that I wanted to make sure my own financial affairs were in order. So my husband and I updated our wills and we created a plan to free and clear our house and we put all of our assets into a family trust. I had no idea at the time how later that would give me the financial strength that I needed. I'm going to teach you the five keys that you need to know in order to survive adversity.

Hey, I hope you're enjoying this video and I want to let you know that I have a new book that's come out and if you'd like to get it absolutely free, there's a link below in the description. Or you can wait till the end of this video or you can simply go to Joe's free book and you.

Can get a copy there.

The first one is Planning for today will give you strength for tomorrow. In 2018, while training for a four day backpacking trip through the Arizona desert, I developed a pain in my chest that took my breath away. I knew I had a benign lump, so when I returned from the trip, I went to a surgeon and I asked her to remove it. She called me several days later and indicated that it had morphed into stage three breast cancer and she was referring me to an oncologist. When I met with the oncologist, he told me that we had to be fast and aggressive to beat the cancer. And within days, I had a chemo port inserted into my chest and I started chemotherapy. Within a blink of an eye, I went from being a healthy, successful commercial real estate broker to fighting for my life. I had four rounds of chemotherapy. I lost all my hair, I lost all of my energy, and my oncologist told me to stay home from work to protect my immunity. After my last round of chemo, the surgeon called me and indicated that she had taken my case to the tumor board and that they were recommending a double mastectomy in order to ensure that the breast cancer did not come back. I could have been disappointed and depressed. I had just survived six months of chemotherapy and I was exhausted. It was a grueling experience, but for me it was just a small bump in the road. When my surgeon told me that I needed to have a double mastectomy, my next question was, so what now what? And my now what was what day do I show up for surgery? How quick can I recover? And how quick can I go back to the life that I crave? I also experienced total financial peace during that process. Because of the prior planning that I had completed with my husband, I was able to take the 12 months off of work and recover and take care of my health. So ask yourself, are you prepared for adversity? When my husband's diagnosis of cancer was shared with me, I knew I had all of the pieces of the puzzle put together. But taking care of a sick loved one is exhausting. My life changed overnight. In the last 30 days, my husband's health has changed drastically. He's had to be rushed to the hospital three times in an ambulance. He's had 10 blood transfusions in over 12 days. His first round of chemotherapy pushed his blood sugars above 800, which is a stroke level. He developed a blood infection which he was hospitalized for over a week. I actually broke into the hospital and stayed in his room for five days to guarantee he was coming home. When my husband and I were married 30 years ago, we purchased long term health care plans. His premium is $3,000 a year and for that he now receives over 60 hours a week of skilled in home health care. If I had to pay for that out of pocket, that would cost me $11,180 on a monthly benefit. So save yourself some heartache and reach out to a smart financial advisor like Jim do who can help you plan ahead for long term healthcare and plan for future adversity. Key number two is develop unbreakable grit. I love the Navy seals. They are trained to rewire their brain to not freak out in a time of fear. The average Navy SEAL trains one year before they even become a Navy seal and most drop out because the training is too tough. Even after they become a Navy seal, they train every single day. In my morning training ritual, I get up every morning for the first hour and I watch Ben Hardy and Evan Carmichael YouTube videos. My goal is to arm myself with positive thoughts so that I can fight off adversity during the day. Ben talks about training for your future self. What do you put into your mind every day? Are you training for your future self? Key number three is be grateful even in the midst of darkness. The day my surgeon put the chemo port into my chest, I sent her roses because I was so grateful for the opportunity that she was giving me. She was giving me a second chance at life. The amazing author BJ Fogg in his book Tiny Habits mentioned that every time he changed his mother's bandage, instead of complaining about Kaiser Permanente, he would remind himself and his mother of his fond childhood memories. The day my husband and I came home from his appointment, I made a two page list front to back of all the fun things that my husband and I have done and I remind him of that every single day. Key number four is Build your tribe of warriors. When I was going through chemotherapy, I read Sage Levine's book Women Rocking Business. Sage is a brand new Genius Network member and amazing at empowering women. Her book teaches you how to create a thriving life and do the work that you love. I highly recommend her book to everyone in Genius Sage Book. Sage's book was inspiring and helped me realize that I hadn't even scratched the surface for my life. I started mentoring other female real estate brokers that wanted to get into commercial real estate and today those brokers are now helping me with my business while I take care of my husband's health needs. Key number five is Be forward thinking and dream big. When I was going through treatment I was always forward thinking and dreaming of my next big adventure. Within 12 months of returning to work, I closed the two biggest deals of my career and I went on a five day backpacking trip through Yellowstone with a 45 pound backpack on my back. The Genius Network is a room full of doers. There is someone in this group right now that can help open a door or solve a problem for you. So here's what you need to do. Make a plan, take your first action and reach out to that Genius member before this event ends. 5. 4:3:2:1. Make that decision right now to deal with what you have been putting off and remember so what is just the beginning of the process now? What is the action that you take? So go out, take action and make it a great day.

I've really crafted some questions here to really get into some good stuff. So you're the discipline and productivity guy but surprisingly before you even start scheduling your day you say there are much more important Things to think about. So tell us about the three V's every entrepreneur needs to know before moving on with their day.

Yeah, absolutely. So you need to start with your values first. So imagine like you have a time pyramid, and so at the top is where you would have actually what you're going to do in the day. But at the bottom, you're going to put in your values because your values are going to drive every single thing that you do. If your values are family first, it's going to drive how you start your day, what you do over the course of the day, how much you work. So you had that example yesterday, Joe, of the guy who was thinking about opening his 57th hardware store and he was overweight and not spending any time with his family. Listen, you can make them super productive at opening hardware stores, but it's the wrong thing. And a lot of people in entrepreneurship become super productive at the wrong thing. And so I ask one question of all the coaching clients that I work with, which is in the next 20 years, what do you want to accomplish in the four top values in your life? Your family, your health, your wealth and experiences. That's where everything has to start. So once you know that I want to raise great kids. Okay, good. That means no 13 hour days for you. It's very simple to start planning your day that way. So it's values first on the bottom of the foundation of the pyramid. That's the strongest rock that you start with. Then on top of that is something that Dean was talking about yesterday, which is your vision. That's where you get to next. Values drive your vision and then you have to know your value of your time. So if you take a look at all the people in here, like an income level at the bottom line would be $500,000 a year probably. So that means every single hour of your working day is worth $250. Now who here is willing to admit that they're still doing stuff like running errands, going to the UPS store, cutting the lawn, making meals, all this stuff, even writing a book. And I know that a lot of female entrepreneurs, you are guilted into it by mother in law or by mot, still making all the meals, you're still doing all the cooking and it's killing you because you're trying to run this business at the same time. Now I remember back in 2009 watching an Eben Pagan video. And Eben said in the video, entrepreneurs can't be doing their laundry. And when I first saw that, I'm like Oh, my gosh, what am I doing? I'm doing my laundry. I'm wasting all this time that all this stuff is below my value. So if Your value is $250 or more per hour, that's a lot of money you can put into having people do everything for you. And that's the mindset you have to have as you go and schedule in your day. Even if you want to write a book, think about writing a book. How long is it going to take you if you're not a writer but you know you have a great book in you, Right. It's going to take you over 100 hours. Now, if your time is worth $250 and it's going to take you more than 100 hours to write a book, just pay Tucker 25 grand and get the book done. 100 hours to write a book, Just pay Tucker 25 grand and get the book done so much faster. That's who I've used for both of my books, and it saves me a ton of time. So you have to have that type of thinking. Starts with your vision or your values, your vision and the value that you put on yourself.

And.

And it's going to make you a whole bunch of time to then focus on what matters. So what Tony said yesterday, the one problem in his life is time. I bet you if I spend a full day with Tony, I could save him or make him 30 minutes of time. And if the guy's running $6 billion worth of revenue in companies, that's going to be worth a lot to him.

What we should do. I'll take the video of this, and I'll take that clip and send it to Tony.

Good.

And see. See if he does that. Yeah.

And I mean, this guy's done all that stuff better than anybody.

Oh, well.

Yeah.

So that's my next question. So, Bedros, you and Craig, you guys have been working together for about a decade, I think.

Yeah, about a decade.

And you've created a whole winning system by watching pretty much what this guy does. He's very much that guy. And by the way, let me mention this because I didn't do this. I've gone. I've. I've gone through Craig's whole process. Spent a day and a half with him. Amazing. And really just such a great thinker. So tell us how having clarity of path and becoming a disciplined entrepreneur allowed you to go from anxiety attacks and tremors, which you were having, to a $25 million business. I think it is. Approximately. And one of the fastest growing fitness franchises on the planet.

Well, I've had the good fortune before he ever wrote the book the Perfect A formula and before he ever had the perfect life workshops that I've gone through as well, I had the good fortune of having environmental exposure to this guy. And if you haven't had a chance to have environmental exposure to Craig, it's a unique experience. Your gift, his gift is outside eyes. And so at first I would laugh. Like, why is it that you want to have dinner at 5:30? That's kind of like a late lunch for me, right? Why aren't we partying? Because we run masterminds together. Miami, San Diego, Las Vegas, Tennessee. We're having a good time. We're in great, great cities, man. It's like party till midnight. What do you mean you're going to bed by 9 o'?

Clock?

What gives?

But I soon started realizing that as I was laughing, I was having anxiety attacks when I'd go home and essential tremors. I would just lock up and freeze. And my wife would just like, look at me like, what's going on? And I very quickly realized that his life structure is what I need if I plan on taking this franchise that was just puttering along and really making it reach its fullest potential. And I'm far from that. Our goal is 2,500 locations by the year 2020. We've got 614 locations as of yesterday that are actually open and more in development. But the life structure and discipline that I've been able to witness from him, never mind reading the book and experiencing it firsthand from the workshop, has been a game changer for me and for most leaders, most of us in here. And I know you can. You've experienced this where you feel like you're overwhelmed with opportunity. You truly have more opportunities than you have time left on the calendar. That's the reality of it. You try and put so many irons in the fire. And that's what I was doing. And at the end of the day, I realized what is my biggest purpose on this planet? I'm still a personal trainer. It's just now I'm going to touch millions of lives through our Fit Body Bootcamp franchise. And I'll touch lives of people who'll never know me.

But I'll.

I'll be a bigger trainer than Tony Little and Jillian Michaels through our franchise. So why am I striking up a deal with this guy? Why can't I? Why am I doing another event here when my purpose is to be the world's biggest trainer making an impact in people's health, fitness, lifestyle, self esteem, self image. And so I went narrow and deep on my focus a fit body boot camp. And it went from failing in 2012, 13 and anxiety attacks and I was in a very dark, negative place, taking Vicodin and Nyquil every night to go to sleep to now a $25 million company and growing where I have two VPs running the organization and a leadership team and then of course implementers who execute our vision. And that's really if you're in this room, you're a visionary. You just come up with the vision and the path and you execute to your high performance team.

Hey, I hope you're enjoying this video and I want to let you know that I have a new book that's come out and if you'd like to get it absolutely free, free, there's a link below in the description or you can wait till the end of this video or you can Simply go to joe'sfreebook.com and you can get a copy there.