Joe PolishFounder of Genius Network and President of Piranha Marketing

If people don't pay, they don't pay attention

9 Sept 2023 · 1 min

Watch on YouTube

0:52

A short YouTube monologue by Joe Polish arguing that the transformative value of a book depends not on the book itself but on the reader's mindset and intentionality. He notes that people often attribute a lack of change to the book rather than to insufficient commitment, and offers the aphorism: "If people don't pay, they don't pay attention."

Chapters

How many of you have had a book that has changed your life? Read a book that's changed your life, Right? Okay. How many of you have given that book to other people and for some reason it did not change their life? Right? And people often think it's the book. People often think it's. And it's never about the stuff, it's about the mindset and the intention behind why you like going out and spending. You know, I always have a little bit of an issue of giving everyone a book because I know that even if you have to go through the process of going the frickin Amazon and buying a book, even if it's 10 bucks, like 10 bucks to all of you, who gives a shit, right? I mean, you piss away hundreds of dollars every day by things you don't do, right? So it's not the cost of the book, it's the fact of what the intention behind it and the doing it. So if people don't pay, they don't pay attention.