Jim Kwik: How to Improve Your Memory!

I think most people come here trying to get something and see what they're going to get. And once they realize, they start giving and then there's giving and then all of a sudden you're meeting people and people are cross handing you off to other people and then just the whole dynamics of how that takes off, all of a sudden you don't realize that like all of a sudden you're giving, but then out of nowhere you're getting when you're not even asking for it. So don't underestimate the experience in the room and the power of this energy and the numbers and the quality of the people that are in this event and really the standard based on who they'll even let into this event. And that's what makes all the difference.

Does this statement make sense to you? In a world of spaceships and supercomputers, our education system is outdated as the horse and buggy schools teach us what to learn from but not how to learn. So how do you upgrade your ability to learn? Let Jim show you. End quote. Now, did that statement make sense to you? And by the way, who is this Jim guy? He is Jim Kwik, New York Times best selling author of Limitless and recently featured on the COVID of Entrepreneur magazine where it was titled upgraded degrade your brain. He is also the man who wrote that statement. I just read to you and it begins his amazing website. Jim was once known as the five year old boy with a broken brain. Have you ever felt your mental ability and capability is limited? Or maybe you've suffered some type of an injury or illness that causes you to not think as clearly as you would like to? Jim Kwik has discovered no matter what your circumstances are, you can rebuild your brain. He did it with his own brain and you can too. Brains aren't broken, they just need a better owner's manual. And Jim Quick has created one. And now he's. He isn't called the boy with a broken brain, but he's called the world's number one brain coach. Now Jim's going to come out first. He's going to make a presentation and then Joe's going to follow and they're going to have a discussion together. You're going to learn how you can upgrade your brain, learn and comprehend even faster and so much more. So open your brain. It's feeding time. Please help me welcome Mr. Jim Quick.

Can everybody stand up please? Can we put the house lights on a little bit? I just want to see everybody. Some really dear friends here. All right, Joe, Asked me to come on just for a few minutes before our conversation to help really upgrade and jumpstart everyone's minds so they could learn the next few days and improve their memory. Do all these amazing things that you desire and you also deserve. What I'd love to do is do a quick exercise. Joke in partner. I want everybody to partner up with somebody you do not know. So go around the room, Introduce yourself to somebody you do not yet know. Get a partner. You need a partner. Quick, quick, quick, quick. Find a partner you do not know who needs a partner. Raise their hand. Raise your hand if you need a partner. See somebody else raise their hand. Who needs a partner. All right, repeat after me. Shh. Fantastic. All right, just a quick exercise to kind of wake up everyone's mind. We're gonna. We're gonna do a game where we're gonna count to three. 1, 2, 3. And go back to 1, 2, 3. And just repeat. All right? All right, there you go. And then I'm gonna ask you to say, 1, 2, 3. 1, 2, 3. Perfect. You got it. How do you got it? All right, everybody go. All right, stop, stop, stop, stop. Raise your hand if that was pretty. Pretty simple and easy. All right, sort of. Now what we're going to. Shh. Review after me. Shh. Now what we're going to do is replace the one with a clap, okay? So watch this. Same exercise. Just replace the one with a. So I go first. 2, 3. 2, 3. All right, go, go, go, go, go, go, go. It's. All right. Very good. How is that? How is that? Pretty good. All right, now what we're going to do is add another layer of complexity, and we're going to replace the two. The one still the clap. The two we're going to replace with the twist. You know how to do a twist?

I'll do my best.

All right, then I'll start first. Ready? Three.

One, two, three, three.

You see it? All right, Go, go, go with your partners. Go, go, go. It's just a mind bender. Hi, Dan. Come on, man. All right, all right. And then finally what we're going to do now, keep the one and two as they are. The third one, animal noise. All right? So you could. You could start with the one.

One. The animal noise.

No, no, no. You start with the clap.

Oh, God.

Okay, and now you do an animal noise and any. What's that?

I woofed a woof.

Okay. All right, then I go.

And then woof.

All right, go, go, go. Everybody go, go, go. Your turn. All right, we're Good. Thank you for having me. Is that it? Yep, yep, yep. All right, all right. Give your partners. High five. Have a seat.

All right.

Have a quick seat. Quickly, quickly. So my goal today is just. They asked me to give you a few tips this morning. Sh. They asked me to give you a few tips to be able to focus the next few days, to be able to retain more information. You all know there's a learning curve, but there's also what? A forgetting curve. When you read something or listen to a podcast, you hear something at a conference, how much of that information is lost within 48 hours? 80%. 80%. And so we want you to get the most value over the next two and a half days. I'm going to give you eight quick tips on how to retain information better. Before we do that, does everybody. On the tables, there should be sheets of paper for an exercise. Does everyone see a pile of. Everyone take two. Take two and pass it around. Keep it face down, please. Take two, pass it around.

Hey, I hope you're enjoying this video. And I want to let you know that I have a new book that's come out, and if you'd like to get it absolutely free, there's a link below in the description. Or you can wait till the end of this video, or you can Simply go to joe'sfreebook.com and you can get a copy there.

Does anyone need copies? Take two. Keep it face down. Does everyone have a pen? You're gonna need a pen for this exercise. All right, in a moment. Here's the exercise. Many of you know that I teach speed reading. This is a kind of a wake up exercise for your mind. In a moment, I'm going to ask you to turn one sheet around. They're exactly the same, and you're going to see a bunch of numbers. The challenge for you is I'm going to ask you to circle the numbers in consecutive order, and I'm going to give you 60 seconds on the clock, and I want to see how many of the numbers you could get within 60 seconds. There are 50 numbers on the other side. All right, the challenge is the numbers are everywhere. So it's kind of like Where's Waldo? We might want to turn the lights up in the hall also, just so everyone can see. Is everyone clear? All right, don't start yet. So again, I'm going to say turn the sheet around. I'm going to give you 60 seconds. Circle the numbers in consecutive. Don't just start circling numbers. Find the one, circle it. Find the two. And circle it. Ready? Go. Now, how do we do? How many? Raise your hand if you got all 50. Raise your hand. 45 or more. Give him a hand. That's a section. 40 or more. 40 or more. A few. 40 more. How many people got 30 or less? And they're proud of it, too. Raise your hand. Good job, entrepreneurs. All right, take the second sheet of paper, please. And what I want you to do is fold it in half. Either way, it doesn't matter. Horizontal, vertical, fold it in half. Numbers in or out doesn't matter. And then fold it into quarters, please. So we'll do a little memory focus, some origami. So you fold it into quarters. And now open it up. Now, what did we just create here? What's this? Quadrants, right? Do we use quadrants in business? I want everyone without your pen. Just look for the number one and just point to it. And then search for the number two and point to it. The number three. Just point to it. Physically point to it. And the four and the five and the six. Now some people are making some noise. How many people see this? Raise your hand. All right, for the benefit of people who don't yet see it, what do you see? You see a pattern, right? What's the pattern? Clockwise. I did this with some children. They didn't know what clockwise was. We live in a very, very digital world. All right, you see, the pattern just goes clockwise. All right, 60 seconds on the clock, please. Same exercise. And begin. Three, two, and one. Hands down. How many of you, I assume, how many of you did better? Raise your hand. Did anybody do worse? Raise your hand. Anyone get all 50 on the second try? Amazing. So my question for you, and this is kind of obvious, what was the difference? Did you work a lot harder the second time? No, you worked what? You worked easier. It was definitely smarter because you saw the pattern. And, you know, I really do believe when we're talking about genius, genius, Genius leaves clues, right? If somebody is an expert marketer, copywriter, they master their productivity. They can do direct marketing, sales. There's a pattern. Someone can learn languages faster or they remember names. They're able to focus, they see patterns. Some of you listened to my episode this week with Tony Robbins talking about pattern recognition and pattern creation and installation. Everybody could do this. So there's patterns to genius. So what looks like magic. Often there's a method behind it. And so what I want to do just. Is just share with you, just eight tips, maybe principles, if you will just really remind you of what you're doing. When you do it well. So I want just everyone just quick acronym. Just be faster. All right, so be faster. And these will be the just the really quick. How many is that? Eight quick tips and then we'll do our sit down. So the B to learn. How many of you came here today like to upgrade your mind. How many of you came here today like to have a better memory? How many of you forgot why you came here today? Have you ever done that? Walk into a room of your own home and just forgot why you're there? Feel absent minded? Senior moments come a little bit early. So the B here stands for believe. If you believe, you can believe, you can. Either way. What? You're right. Who said that? Henry Ford said that. I believe all behavior is belief driven. You know, you could learn a technique for how to remember names and maybe we could talk about that in the conversation today. But if you believe, people come to me all the time. They're like today, just right before you start dating, they said, jim, I'm just getting too old, you know, I'm not smart enough. I have a horrible memory. And I always say stop. If you fight for your limitations, you get to keep them, right? Your brain is this incredible supercomputer and your self talk is the program it will run. So if you tell yourself I'm not good at remembering names, you are not likely to remember the name and the next person you meet because you program your supercomputer not to. Does that make sense? And again, you know this. And so this is just a reinforcement. Let me show you what a belief is real quick. Stand up and just make some distance between the person next to you. So if you went like this, you could kind of not, you know, take touch anybody. Some of you done this exercise before. Shake out your body. All right, Notice where your feet are and keep them stationary. I want you to just point forward with your right hand. Your other right hand, sir. All right, right hand. And what I want you to do without moving your feet, turn to your right, clockwise as far as you could go. And notice the exact point you're pointing at. Okay, Come back center. Put your arms by your side. Empty your hands not in your pocket and take a deep breath. Exhale and just breathe normally. Breathe normally. And if you're comfortable, close your eyes. It'll help you to focus. And I want you, I'm going to take you through a quick 30 second visualization exercise in your mind's eye. I want you to imagine with your arms by your side. See and feel yourself pointing Forward again. But this time, imagine you're going twice as far as you did the first time. See and feel. Imagine you're going further. If you can't imagine it, imagine you can imagine it. And then with your eyes closed, see and feel yourself going three times around. Like you're Gumby. You're getting a great stretch. This is a pleasurable thing. You're made out of rubber. See and feel yourself going three times around. What does that feel like? And then one more time with a smile on your face, thinking, what does this have to do with reading faster? See and feel yourself going four times around. 1, 2, 3, 4. All right, open your eyes. Watch this. Open your eyes. Point forward with your right hand. Turn to your right as far as you can. Now go. All right, Clap if you went further a second time. Have a seat, Have a seat. Now raise your hand just so we see this. How many people went further a second time? Raise your hand. My quick question for you is, were you physically capable of turning that far the first time? Yes or no? Yeah. Nobody took a yoga class and my eyes were closed. Right, but you're physically capable. Where is the limitation if we're talking about becoming limitless? Where was the limitation if there was one in your mind? And some people say I didn't have a belief on how far I could turn. But. But how many ideas of certainty do we have in our mind? Right? And so we're going to talk a little bit about mindset and growth. Mindset be able to change limiting beliefs. And I know there are people in this room that are experts at this. But we start with the belief. Right? Your mind is always eavesdropping on your self. Talk. The E very quickly is exercise. Exercise and execute. There is a lie. I talk about seven lies to learning and limitless. And a lie for me is a limited stands for Everything's an acronym. For me, it's a limited idea. Entertained. It's not true that you're too old. It's not true that you're not smart enough. It's not true you have a horrible memory. One of the lies I talk about is that knowledge is one we hear a lot. Knowledge is what is power? And is that true? Knowledge alone. So it has the potential to be power. It becomes power when we what? When we apply it, when we implement it, when we execute, when we exercise. Right. So the bad news, it takes a little. It takes effort to learn how to remember names. But the truth is the good news, it doesn't take as much as you think. But you have to take knowledge, turn into power. I asked myself three questions to do this throughout the weekend. I was thinking about this. How can I use this? I'm obsessed with this question. I must ask this question 100 times a day. How can I use this? Second question, why must I use this? Because a lot of information stays in your head. But if you're not acting with your hands, you have to check in with the second H, which is your heart, right? The purpose. Because reasons reap results. If you can't come up with a reason to remember someone's name, you're not going to remember that person's name. And so it goes from your head to your heart to your hands and ask yourself, why? So how can I use this? Why must I use this? Third question, when will I use this? I think one of the most powerful productivity performance tools we have is in our phones, right? Our calendars. But a lot of times we'll schedule investor meetings, doctor appointments, PTA meetings, but not our own execution. I think for every hour you spend learning something, you're on clubhouse. You have to spend an equal hour implementing. Is that fair? All right, the F. And we'll go through these fast. Forget. As Joe mentioned, there's a lot of power in unlearning things and a lot of us get stuck. Right? It's the curse of expertise, they call it. The curse of expertise is somebody who's become an expert. They become more closed minded because they feel like they know all of this. Right? And your mind is like a parachute. It only works when it's what, when it's open. And so I would temporarily forget what you know about a subject so you could learn something new, so you could be able to adapt so you're not tied to the old ways. A lot of people, you hear this all the time, right? It's in our industry also as well where people say they have 30 years of experience, you know, in direct response. But sometimes when you go discover they have one year experience that they've repeated that many times also, right? And so first learn something new. Forget about what you know, because the half life information gets shorter and shorter and shorter, right? And so have that open mind. The other thing I would say, forget. Forget about distractions. And that's easy to say, but you know, how many of you multitask a lot, right? And you've seen the research saying, suggesting that most people can't multitask, do two cognitive activities at once. The task switching, which wastes a lot of time, could take 5, 10 minutes to regain your focus on an activity. So when you're here, be here. It could also make more errors when we're trying to multitask. And the third thing, it uses up a lot of energy. Anyone suffer from like brain fog or mental fatigue? Going switching, there's a cost energetically, you use more brain glucose from going task to task and you're context switching, right? So you're lighting a certain pattern of your nervous systems lit up and then you're going from this lighting and then coming back, right? So stick on that. And then. So forget about what you know, forget about multitasking and not. So forget the A really quick. The A stands for active. I always think that learning, like life, is not a spectator sport, right? The old 20th century model for education was sit there, be quiet, be lectured to. And the human brain does not learn through consumption as well as it does through creation. Future belongs to the creators, right? And that's what's truly limitless. There's no limit to your creativity or imagination or ability to solve problems. But it requires us to be active in our learning. So how can you be more active in your learning? This is very meta right now. How could you be more active in your learning? You could ask questions, you could be taking notes, right? And we did an episode on different ways you could take notes also as well. In our podcast, the S stands for state. I want to remind you the next few days that all learning is state dependent. And I'm defining state functionally as a snapshot of your mood, of the mood of your mind and your body. How do you feel? Because the key to a long term memory is information by itself. Do this information, say this information, put your hands out. Information combined with emotions become long term memories. And you know this. How many of you have a song that you could listen to and it could just take you back to when you were a teenager. How many of you it's a food or a fragrance. Could take you back to when you're a child. The challenge is how do we up the emotion is that part of your middle brain where you're talking about emotion. And your amygdala also, it's connected to your hippocampus, right? Your memory. So when you could tie emotions, the state you learn something in is a state that you're going to be able to encode it. So your memory has three parts. You encode information, you store it, and then you retrieve it. Right? But if you can encode it with emotions, because we are not logical people don't buy Logically, they buy what? Yeah, they buy emotionally and they justify logically because we're not logical, we are biological. You think about dopamine, oxytocin, serotonin, endorphins, and so control your state. Like right now, who controls how you feel? You do, right? Like sit the way you'd be sitting. If you're really interested in what I was saying and really paying attention. Sit the way you'd be sitting right now. Why do you even have to move? But you know that your physiology is going to affect your psychology, right? Okay, so that's your state and you control that. And then finally, the last few letters, T stands for teach. Your intention matters. If you want to learn the information better over the next two and a half days at a meta level, I'd be thinking, how do I teach this to somebody else? How do I teach this to my team? If I have to give a TEDX talk or a 10 minute talk on Monday to my team, how would I go about learning this? They call it the explanation effect. The explanation effect. If you have to explain it to somebody else, you're going to learn it better, you're going to focus better, you're going to ask questions, you're going to integrate it. Then finally the E and the R. The E, I'm going to just, I'm going to call it entry. And entry is really just to enter it into your schedule like we talked about. Because I feel like if you don't put it into your schedule, it doesn't get done. Same as with your workouts, your ice baths, your meditation, you know the day could escape you and then you don't get to it, you're floating. And so make sure you enter it. Your studies. And finally the river. This is the retrieval. This is retrieval, review. I'll put two things the way to learn anything faster. Remember I said learning is not a spectator sport. You don't consume information, you don't push information inside the human brain. You learn it better by pulling it out. Review is spaced repetition interval training. When you separate, you take data and you study it and you review it over a period of time spaced like an hour later, a day later, a week later. Then you consolidate short to long term memory. So it's wonderful to take lots of notes. How many of you gone to an event, you take lots of notes and then you never see that, you never review those notes again, Right? So you could enter, going back to the E, your review. The other great way besides the review for R is, is retrieval, active retrieval. And this is a technique where you are quizzing yourself. It's shown in studies to be so much more powerful than reading something twice. You could read something and then quiz yourself. It takes a lot less time than reading something twice because usually when you're reading something twice, you're not really learning it. More people are recognizing it. And there's a difference because that doesn't mean it's here you're recognizing. I've seen this before. But until you quiz yourself, like after you take notes, you go through it and then you test yourself, then you're going to get a lot more out of it. I'm going to end with this and then we're going to have a chat. I think, right? Everyone stand up. You're like, oh, you're one of those guys. But learning really is, you know, I haven't shared. This is just something that I came to realization recently. I couldn't. I had brain injury, as you heard, when I was a child. And it took me three years longer to learn how to read. And you know, it was a big challenge for me as part of my self identity. I felt like I wasn't enough. I felt like I was broken. I never had the answer in school. So when they passed around that book, you remember when they passed around that book in circles and you had to read out loud, I didn't. I would dread that, like even thinking about it. I have to work with Dr. Dunn in this room because I just. I get like this stress and anxiety because I couldn't. The words didn't mean anything to me. My parents met for the PTA in elementary school, in public school, and they assigned me a reading tutor and that helped me. I'll talk a little bit about the origin of how I got started and learned how to read because it's kind of very serendipitous. But what I want to do here is I realized that reading. There's an audio, visual and motor skill component to reading. And I actually learned that from Jo's mom. She wrote this. I'm going to show this. It's not scripted. This is a workbook from 1972 and I use this. I didn't realize this, but 30 years ago, when I started my, my teaching, fundamentally I was a reading teacher and my passion was helping kids because I couldn't read. And on a recent zoom, preparing for this, I was organizing my library and I saw that this reading lesson plan was by Virginia Polish and it's in 1972. And I get goosebumps thinking about this. Because I was like. I asked Joe on a zoom, is there any relation? And he said, yeah, that's my mom. And so much so that 30 years ago, when I started my practice, I used all these books as my tools to begin my career. And so when we're talking about connections and capabilities and caring, this is just. I want to thank your mom because that made the biggest difference to me. Love to take that work and do something on scale. So what I want to do real, real quick is I want to. I want to end with this and then have this conversation. Visual, auditory, kinesthetic. I asked Joe, you know, what would make, you know, why do this event? You're returning? What's the experience that you want to create? He's like, jim, this is what I've always. Besides capabilities, it's his mission. He wants people to connect with each other, care for each other, and contribute to each other, and that will make a better world. And so I'm going to do a quick exercise that could really exemplify that. I want you to find a partner again that you do not yet know and introduce yourself. Go, go, go. Find someone you do not yet know. Quick, quick, quick, quick. You need a partner. You need a partner. Go, go, go, go, go. Hey, Joe, Repeat after me. Sh. You can keep my m. Right after me. All right, so what we're going to do is we're going to do something where we can connect with each other. We could care for each other and contribute and cheer each other on. I believe that the world, now more than ever, all of us need somebody to encourage us. We need a person to encourage us, to cheerlead for us, to challenge us, to be kind to us, right? If you haven't found that person yet, you know, my recommendation is to be that person, right? You be that person for somebody else, especially be that person for whom, you know, for yourself, right? And so quick exercise to really. To just get the room, the energy up to the next level. We're gonna play a game that you all played before. It's called rock, paper, scissors. Does everybody remember how to do this? But we're gonna do it a little bit different. So let's do it. Rock, paper, scissors. Do this with me. You put one hand out a flat, and then you go, what? You make a fist and you go, rock, paper, scissors, shoot. Does everyone remember this? Do it again. Rock, paper, scissors, shoot. And then you're going to do rock, paper, scissors. So rock, right? What beats rock, paper, right? What beats paper, scissors? And what beats scissors, rock. All right. So what we're going to do is maybe one of the largest rock, paper, scissors games ever. But here's where we're going to get the supporting each other. You're going to do it once. Whoever wins is going to raise their hand. They're going to search for somebody who also is raising their hand, and they're going to battle that person. The person who loses, the person who loses their job then is all of a sudden they become part of the winning team. So everyone's going to win here, right? And they are going to cheer that person on that they just lost to. To the high. To the highest level. Okay. It's like the super bowl. You won. So what's the sound you make? What's the sound you make when you're cheering or celebrating? What's the sound you make when you lose? Oh, that was a lot more organic. All right, so you're going to go rock, paper, scissors. Whoever wins, raise their hand. That person follows that person around and cheers for them. At the end, we'll have two people left, right? Half of the room's going to be cheering for one. Half the room, hopefully, is going to be cheering for the others. And we'll bring them on stage and then we'll go. Are you sure? You ready? Go, go. Find somebody else. Find somebody else that's raising their hands. Go. Can we just make sure we get this? 30 minutes. That's okay. I'm gonna end it now. But can you give us, like, 30 minutes on the clock, or is that okay? We might just go. Okay, you keep it. Yeah, it just goes when we. Yeah, I'll keep it short. You want to bring the chairs out now? You're gonna get great B roll. You're gonna get great B ro. Go, go, go, go. Cheer. Who's still here? Okay, wait one here. You still in? Are you still in, John? Go, go. All right, let's bring. Let's. I lost control of the room. All right, who's left? Who's left? All right, here we go. The championship right here. Ready? There we go. Last one. This is the last right. Everybody else is out. Do we have a winner? All right. All right, we can start. Yeah. Women are maybe. All right, who's the winner? Raise your hand. All right, let's give her a hand. Real hand. All right, have a seat. Have a seat, everybody. Congratulations to. Let's give another round of applause to everybody. Creating an environment, especially now. There's a quote in Limitless. There's a quote in Limitless from a French philosopher, and he Says life is the C between B and D. Life is C between B and D. B stands for birth, D stands for death. Life, C. Choice. Right. And every day we're making choices on who we're going to be that day. You know, you heard this quote that everything that you do, every decision you make is a vote for who you want to be. Right. And we're making these choices consistently. And we always have the ability in adversity or competition. Also, we have a choice on our mindset. So thank you, everybody.

All right, well, there's a variety of things that I could talk to you about, but what I think first is just because if I get into learning and stuff in terms of the time, I'm afraid we won't cover it. So you have done an incredible job of not only documenting, writing a great book, read the whole thing. We've known each other for quite a while.

Yeah, 15 years.

15 years, yeah. And basically you learned marketing and you learned how to, you know, writing a great book is one thing. Being able to distribute the information, get it out to the world. You've sold millions of dollars worth of stuff and I don't know. Can you publicly talk about how many books you've sold?

I don't know, actually. That's a great question. We donated. We donated.

Is your memory bad or is it.

No, I just don't. I forgot that would be bad. I actually don't. I don't remember the last time I forgot something, actually. But I never knew, so I can't forget. Yeah, I had some great mentors, many in this room. Brian Michael Fishman and I and Ryan, we used to have this like bagel club, you know, when we're all living in Connecticut and we would meet every month and you know, brainstorm and share marketing.

Well, let me ask you about that, though. So with Mr. Consumer Health Summit and all this, did they eat bagels or was it more like a gluten free.

That's when the group broke up.

Yeah. Gluten free.

Gluten free. That was a big. There was a big scandal around that.

Well, no. So here's the thing. Like, so you are on the COVID of Entrepreneur magazine. This was from last year.

Right.

So. And you've got, I mean, you work with a lot of very well known people, teaching them a lot of actors and actresses and teaching them movie scripts and stuff like that. So how do you best people that are already high performing, very prolific, intelligent executors, what are the things that they usually come to you for help with? What Are the biggest problems that they have other than just basic stuff that all humans have, you know, memory and focus and.

Yeah, so I would say people are at one extreme, right? They come just like they come to you because they're in deep levels of pain, you know, they're distracted, they're overloaded. They just cannot keep up, you know, and they need capabilities to be able to catch up, keep up and get ahead or else they're extremely successful. Like everybody in this room. You have to be to. To be here. And they want that edge, you know, and they know that they have to be able to. Your ability to learn and translate that learning into action rapidly, I think, is our competitive advantage, including unlearning also as well, because sometimes we don't grow and we don't innovate because we feel we get very comfortable in the end, you know, what's that quote? The same level of thinking that's created the problem won't solve the problem. And so. So getting those distinctions to upgrade.

So this phone, any phone, how much has this impacted stress overwhelm. I mean, we are just so. There's a. In the spa here at this hotel, there's a deluge. Is that how you.

I did that.

You know where you.

I did that. That was painful.

You should try it if you've never. It's shocking. So you basically pull the chain down and it just hammers you with freezing cold water. It's a deluge. So it's almost like being a deluge of nonstop, constant communication. What are some recommendations you have for dealing with the overwhelm? Because I think we get wired. When I say we, of course, I'm speaking from my own life experience. It's very. This thing is constantly tempting everyone. There are apps and they have attention. Engineers whose entire jobs are designed to make technology and apps and everything addictive. So what are some recommendations you have for focusing in a world that has many things that can throw you off?

We talked about in the book. I called it digital deluge. How many of you feel like there's too much information, too little time? Raise your hand as entrepreneurs, like taking a sip of water out of a fire hose. Just like that deluge. It's just very painful and you're drowning information, but you're starving, you know, for the essentials, the wisdom and how do you filter it all through and how do you prioritize? I would say the most important thing is to keep the most important thing. The most important thing. Right? And this device while. And I'm not anti Technology.

Nor am I.

You know, fire is great. It could cook your food, or fire could burn down your home also as well. It's just how it's utilized. But I don't think anyone would argue that the. That people have more stress, more distraction, and a lot of it is amplified by technology. So the devices I talk about in the book, it talks digital daily. There's too much information, too little time. That's why we talk about speed reading, accelerated learning, digital distraction. How many of you feel like it's really difficult to hold your concentration in a world full of rings and pings and dings, app notifications, social media alerts? And it's been my experience that focus is more like a muscle. And a lot of us are flexing our distraction muscles when we're engaging with our phone without conscious thought. Right. Mindlessly. And then there's these two other ones. Digital dementia. How many of you heard this term, digital dementia in healthcare? It's where we're outsourcing our memories to our smart devices. And because of it, our brains aren't getting the requisite exercise all the time, and we become more forgetful because we're so dependent and reliant on it. And that's a challenge, too, also as well. So your memory, there's no such thing as a good or bad memory. I would reframe it. There's a trained memory and an untrained memory, but it simply just is not taught. Just like you take the elevator, you could do that every single day, or you could use the stairs. There's a consequence in terms of if we're using it, use it or lose it is your brain. And then finally, I just made up this word, digital deduction. I read this study where children this generation, they don't have the same analytical ability, rational ability, you know, to be able as previous generations. And part of it, they were saying that because of technology, because these devices are doing the thinking for us also as well, because they have algorithms. And the school teaches you a lot, what to learn and what to think, but not necessarily how to learn and also and how to think. So this whole area of meta learning, I'm very passionate about meta learning. We hear of meta a lot. Learning how to learn. Metacognition is thinking about your own thinking. Yeah.

You know, it's interesting to think about what technology can facilitate, good or bad. What have you found since you've written the book, since you've been doing all this, if you had to look at the most valuable tools, technologies, hacks, however, you'd want to describe it that have been the most useful for.

For you. Yeah. So I'm not super, you know, tech. I'm so analog, to be honest. You know, I wrote this book in my journal mostly. How many of you like when you're taking notes, even prefer handwriting notes to digital? That's always been mine, actually. When people are tested, they do better. When people are. Students are tested for comprehension and retention, which is what matters. They found that people who actually handwritten notes had better comprehension and retention. So I'm very. I don't use a whole lot of apps outside of, you know, our database, our Slack and things like that, but I think the apps are amazing. How do you scale things? You do it through technology, through people, through systems. Right. Through money. But money, usually capital, you know, funds those first three things. But I'm all for technology again, but we upgrade our phones. How many of you have the latest. Latest phone or like the last couple? We upgrade our phones, our apps, our computers. But, you know, I don't think we take a lot of time upgrading our minds as you are doing right now, you know, obviously.

Yeah, yeah. What about doing drugs and drinking a lot. So. Well, let's go back to marketing. How did you. What did you do for people? There's many book authors here, many people that put their knowledge and their wisdom out into the world and they best ways to do it get paid for it. What are some suggestions on some of the smartest things that you've done?

How many authors are in the room? Just out of curiosity? Raise your hands.

Just a couple. Quite a few.

Half the room. I love reading. I think if somebody has decades of experience and they put it into a book and you can sit down in a few days and read that book, you can download decades into days. I think reading is to our minds, what exercise is to our body. When the book came out, it's my first book after three decades of doing what I do. So I want it to be very special. It came out of April of 2020, so just when the pandemic hit. And so it was challenged because I had a plan. I had 34 speaking engagements to promote the book and on top of a nationwide Tour, and all 34 were canceled. And the book tour, I mean, Milken, south by Southwest, all, you know, you know, biohacking, car, everything, we just got moved. Right. And so I believe for me, it's just. I didn't get involved in business to do business. I got involved in business to be able to. It's important to Make a dollar. And it's also important to make a difference. I know, I know we all share that alike, but for me, it was about sharing something I believed in with people who could benefit, you know, and that's, you know, my attitude towards it. So we unlearned, you know, the strategy for book, you know, promotion. And then we started doing things like our podcast and cultivate. We create contests and challenges that did extremely well. But the tactic, My thing is the methods are always there. This is my kind of my pet peeve, like, everyone knows generally what to do is getting ourselves to do it. And, you know, when I wrote this book, it was 100% a methodology. Before I sent it to my publisher and before I hit send, you know, on email, I said, I asked myself this question. I said, will 100% of the people who read this book get the results they're hoping for? And my honest answer was no, because we all know the things that we should do, but we're not doing them. And so I created something called. It totally re. Changed the way I looked at my content. And I just think I went back and I created something called the Limitless model. And this is the model I use for everything. So think about this. Makes this very personal. Is it okay?

Yeah.

Everyone think about an area.

Make it as personal as possible. Avoid of people getting naked. Get it, go wherever you want.

We.

Want to plant these seeds.

And everyone said this, so. So limitless is not about being perfect. It's really about advancing and progressing, you know, going beyond what you believe is possible, what you're currently demonstrating. And so everyone, I want everyone just to think in your mind, you don't have to share with people at the table. Think about an area where you're not advancing. Your health, your. Make this. You know, you can write it in your. In your notes. Your health, your relationship, your career, your level of impact, your income. Where. Where are you not making progress? Where do you feel stuck now? Where do you feel like you're in a box. Now, that box is defined by three dimensions, right? It's three dimensional. So the three forces that contain that box are the same three forces that will liberate you out of that stuck state. And I call this the Limitless model. So imagine a Venn diagram. Everyone draw out a Venn diagram. Three intersecting circles. Can I do this?

Yeah.

Yep. All right, so, sorry, I feel most of them like this. All right, so think about where you're in a box. It's three dimensional, and you're stuck. So these are three m's. Right. The last M are the methods. And we all, we come to events because you want to learn the methods for marketing, for direct sales, for social media, for crypto, whatever it is that is constantly being updated. But my thing is people don't do this and why. Right? And this, by the way, when you look at this framework really quickly, I would invite you to actually look at this if you're limited, using this framework for your team, using this framework for you and a prospect to invest in your business or to buy. So the first M here I'm making three M's because I kind of obsessive like alliteration. The first M is your mindset. And your mindset are the set of assumptions and attitudes you have about something. Functionally, it would be things like your attitudes and assumptions about money. Your attitudes. And I guarantee you, when I go through this, you could see yourself in this. Really well, three things I would put in here. What I believe is possible. Even write that down. What I believe is possible as part of your mindset. What I believe I'm capable of. You could believe it's possible for somebody else in the room, but not believe it's possible for you. And that will keep you stuck in that box. What I believe I deserve. If you want to get really raw in terms of being a thermostat. So somebody can learn a great method on how to remember names, but if their mindset is I'm stupid, I'm too old, or they can learn a great method for. You talked about relationships and deepening a relationship, but their mindset is I don't deserve love. It's going to still keep them in that box. Right? And then finally you could have a limitless mindset, believe everything is possible and that you're capable of it, you deserve it, and have the right methods and still be stuck in that box. Because the second M is missing and the second M is motivation. Motivation, you know, and so you can, you might not be motivated to, to have that goal. Right. And that's why you're limited for this. Just so I could build this out, a lot of, you know, I have a formula for motivation. Limitless motivation for me is P times e times s3. P times e times s3. And I think this is the formula for motivating yourself and also motivating somebody else. And I love to have discussions with all of you because, you know, you have all these different distinctions. Let's say you want to motivate. Let's do a thought experiment. We want to motivate somebody to exercise, right? As your body moves, your brain grooves brain derived neurotrophic factors beneficial for your brain. And they're not doing it. Usually they miss the first thing, which is purpose. The P stands for purpose. Remember I said this. Go from your head to your heart to your hands. Someone might not be motivated to buy because they don't feel purpose. And I say feel purpose because some people intellectually know why they should do these things, why they should invest or why they should do, why they should biohack or something. But they don't do it because they don't have purpose. They don't feel it, right? So purpose is a feeling and you do not have motivation, you do it. A big part of I think success in leadership is transforming. Alex talks about this. Transforming the nouns and turning them into verbs. You do not have energy. You do energy. You do not have focus. You do not have motivation. You're like, Jim, that's the problem. I have no focus or motivation. You do these things and when you turn into a verb, it gives you agency, right? It gives you your power back and you turn into a process. So you don't have motivation, you do it. And what's the process you start with? Purpose. First, the person has to feel something. Now somebody could have a limitless purpose and still not be motivated to work out because they lack the second thing, which is E. E stands for energy. If somebody hasn't slept in three nights because they have a newborn child or they eat a big processed meal in their food coma, they're not going to be very motivated to work out. Is that fair? So talk to Dave and all about the mitochondria, everything that you need to maximize your energy. That's why we have whole sections in the book on sleep on best brain foods that help reduce anxiety because stress is. And stress management because stress eats up a lot of energy. But you can still have limitless purpose and energy and still not be motivated. So I just wanted to, I added S3 and these are your small simple steps. Because somebody can have limitless mindset. They could have a limitless purpose and boundless energy and still not go forward because this goal is too big, it's too intimidating, it's too confusing and confused mind does what, does nothing. And an exhausted person, you know, exhaustion can make a coward out of anybody, right? And not move forward. So you always have to be able to manage your air energy. But then going back to S3 small simple steps, I just ask myself this dominant question all the time when I'M faced with a decision or a dilemma. I think, what is the tiniest action I could take right now that will give me progress towards this goal where I cannot fail? BJ Fogg talks about tiny habits. What is the tiniest action I could take right now that will give me progress towards this goal where I cannot fail? Inch by inch, it's a cinch. Yard by yard, it's too hard. Little by little, a little becomes a whole lot. And so using this. And I'll just end with this, you see this crossover here between this is interesting to me, mindset and motivation. I'm going to give you three eyes. This shared space. This I is inspiration. What is inspiring speaker, inspiring movie or inspiring book? What do they do for you? They change your mindset about what's possible, right? Seeing Andre like, that's so inspiring to me, right? And so it opens my mind about what's possible. Change the lube of my belief and I get motivated. It gives me some purpose and some energy. But I'm inspired by. I don't know what to do because I lack the methods. Where mindset crosses over with methods, you have shared space. Second I, that is ideation. Mindset, you believe everything's possible stays in your mind. And the methods you know what to do, it stays in your head. That's the ideation place, right? Because you're lacking the motivation to do something with that idea. And then finally, where motivation and methods cross over, this shared space is the final I. And that's implementation. Implementation, right, because somebody's motivated and they know what to do, the method. So they're implementing. But they could still be stuck in this damn box because they're only going to be able to achieve what their mindset allows, right? And by the way, one area we haven't talked about is that where all three collide in the middle, all three M's, all three I's. And I'll make it a fourth I. That's integration. That's your identity, right? That force of who you are. Because it's just your mindset, your motivation and the methods you're using totally aligned. And I bet you know, Jim do I bet you could see this, right? You advise your clients methodology. But the most successful people, they have the mindset of a certain level of wealth and they're motivated to do the things that you suggest, right? And you, and even you're motivating someone to. You're marketing to them. You know, if their mindset around health is limiting, then it's going to be Hard to get them to do this thing called buy your product or service. You know, maybe they need to be purpose, maybe energy. Maybe you're making it too complicated for them to buy, and you need to make small, simple steps so they have consistency and commitment.

Cool. Awesome.

I just went through. No, great, great.

I'm trying to think because I would like to do questions with the audience, but according to our thing, we've got four minutes left, so can you do fire? Who has a question that you must have answered here that could hop up to the mic real quick, run at the speed of Superwoman? Okay. Yeah, you guys, we'll do quick, too. Yes, go.

Go for it. Hi. Thank you so much. It was amazing. How do I get myself focused? What's the process of being focused while I have distractions around me? So how do you remain focused when you have distractions around you? So I don't know how many people are familiar with Robert Diltz's model here. Okay, I'll do rapid fire. Yeah, yeah. Okay. Okay. So I just can't. Okay. So most people want this behavior really quick, and you could apply this towards anything. This will answer a lot of your questions. Most people want a behavior change, right? Because they want to create a new result that requires new behavior. So I want to stop smoking. I want to work out. I want to focus, right? This is one of the hardest things to change, right? You have to also change the level above that. And this level is like, let's say this is your capabilities, right? And your capabilities, how you're going to do that thing. So a lot of people, let's say the behavior is they want to read more, and so that's the behavior, and they try to force themselves to do that behavior. But if they could read better and they were trained in their skills, then they would do it more often, right? So you have to address capabilities. Above that is the level of beliefs and values, right? And so you need. In order to do this behavior, you need beliefs and values that are. So if somebody wants to be able to behavior to read so they could focus, right? They need to be. Most people aren't going to read because they're bad readers. So you need to fix capabilities. And they have beliefs about things they have beliefs about. Or maybe they don't value reading. Maybe the behavior is they want to remember names and they want to focus on that, but they don't value remembering people's names. It's not important to them. So they just don't do it. Right? And then the highest level here is the level of identity. So maybe the behavior is they want to overcome procrastination, but their identity is. I'm a procrastinator. Right. So the change has to happen systemically. The last part I'll put down here is the environment. The environment. Because it's really hard to be focused if your environment doesn't promote focus. Right. When you go into an environment, that activity gets anchored. Whatever you do repeatedly. A lot of people are working in their bed or they're doing or they're entertaining in the same room as their office. And that gives your nervous system a lot of confusion. By the way, questions are always the answer, right? So what are the main questions you learn in school? Because this will help you focus. Also the five W's and the H. Right? So the identity is the who. It answers the question who. The beliefs and the values answers the question why. The capabilities answers the how. The behavior is the what, and the environment is the when and the where. So everybody wants the magic pill. There's no magic pill, but there is a process. And if one thing is out of sync, you're not going to sustain work. The other thing I would say is master your questions, because your questions direct your focus. A lot of people read a page in a book, get to the end and forget what they just read because they're not asking questions. The questions activate your. That part of your brain called the reticular activating system. Your brain primarily is deleting everything. There's a billion stimuli you could focus on. What do you let in are the things that could potentially are key to your survival and threatening and the things that you have interest in which presuppose you have questions about and ask and you shall receive. And so you'll start seeing these things all over and asking questions like, what's the best use of this moment? Right. I know. One of Joe's dominant questions, how can I be more useful? Whatever you ask repeatedly, you're going to get more of those answers.

Awesome. Let's just do one more question and then Jim, during break, just hammer him with questions, please, because he's total extrovert. He loves that.

Kathy, on your Be Faster acronym, would you change any of that for learning physical movement skill? That's a great question. So we actually have a podcast coming out in two week and the next month or so. Speak specific. How many of you like to learn, like improve your muscle memory for lack of a better to learn a new skill, choreography, martial arts or something? That's not an easy answer, but we Have a. Has anyone listening to our podcast? It's free online link. There's a link in our podcast in our thing. But I love your feedback on it when it comes out.

Yeah, let me say this too. Most people that have books here, their books are in the gifting suite. So we give you their books or they have given you their books. One thing I want to mention, just because, you know, my mother's books, which was when me and Jim were actually talking, preparing for this, and he pulled out and asked me, you know, is there any relationship? I was like, what the. This is so bizarre. And my mother, she died when I was four years old. She died in 1972 and she wrote some of the first books teaching children how to read using the phonetic method. So I've got a whole bunch of her books and is Denise Gosnell in the room? So my lovely attorney Denise, one of the good attorneys and every attorney that's in genius work is a fucking amazing human. Actually that's more of a true statement than you could imagine because, you know, most attorneys jobs is to how they get paid is milk and money out of misery and many are deal killers. Denise, on the other hand, she's been very helpful in stuff. And she, without me knowing, went and got me the rights and secured the rights back to my mother's books and presented that as a thank you. And you know, so how I want to tie this in and how I want to add this is that.

When.

You have knowledge and information or how to, or skills or whatever that can benefit people in the world and you do not document it and put it out into the wild, put it out into the world, then all of the lives that could be changed. I mean, you can look at it purely from how you can make money or you can look at what do you put out into the world and how is it benefiting other people. And millions of children have learned how to read using my mother's ability books. And my father insisted that she keep her name on the books because it was hers. He didn't want to take credit for it. And when she died in a very grief ridden state, the publishers had my father sign something which pretty much gave. He got a tiny percentage of royalties, so he never got paid hardly anything for my mother's book. So I've never pursued that, nor would I, because I. That's not how I make money is trying to pursue, oh, you ripped me off or whatever. So when Jim mentioned this to me, I was like, man, if we can re, you know, digitize them. As Donna here Siston has shared how we can put this out into the world. That would be such an honoring of my mother. I think she would be so happy with that. And my mother, believe it or not, many of you know, was a former nun. That's a whole other story. She left the convent because she had gotten ill. But I grew up raised Catholic, and boy, can they put the shame in you really well if they get you early. But my mother really helped a lot of kids to know that this was influential in what you learned and then you sharing what you're doing. I mean, it just made me realize, wow. And we have a VR company, and we're talking about Jim being part of that and in just all the different ways that we can share knowledge in the world. So the thing is, my mother didn't live long enough to see the impact of all of the work in her life, but it has impacted so many people. And that's a whole thing. You know, you do something good in the world, you change their children, you change the children's children, and that's the best that we can do. So.

To complete the story, the reason why I use this as when I started teaching reading, I was very passionate to work with children because, you know, when you teach a child, you teach their children. Right. And because I struggled for so long and I was teased and kind of, I felt like I was very marginalized and didn't believe in myself. That reading tutor used a couple of your mom's workbooks, and that's why I used it to teach and be able to pass that on. So, I mean, like, if you could read. Thank a teacher, right?

No, totally, totally. Any. So there's a lot more we could discuss. So this will just be the start of it. I wanted to introduce you to people that didn't know you, your work. The book is fantastic. Jim has a lot of stuff online to go deep with any of these topics. He's a great guy. Anything you want to ask him, please do. Within reason.

Can I. Yes. Final words. I want to. This is. You know, we've been friends for a decade and a half and I know, you know, you have even in deeper, longer relationships here. And I get a little. I am very introverted. I had this conversation with Susan Cain, many of you know, author of Quiet she said an introvert is somebody who wakes up with five energy coins and every time they engage with somebody, they give away one of their coins until they're depleted and have to rejuvenate and replenish an extrovert wakes up with no coins and they just. They need to meet everybody and get. And take their coins and have more energy. Right? But I do this because I also feel there's a lot easier ways to probably make money than some of the choices that we make in terms of doing this work. But I feel more obligation to do it. Joe, I never said this publicly. It's been such a big multiplier and magnifier for us and many people in this room have been extremely supportive. I don't talk about this ever publicly, but for five years I slept 90 minutes a night. My dear friends know that because they are there and you never know the battles people are facing. I had very severe sleep apnea. He introduced me to Dr. Michael Bruce. And all the connections are amazing because we met. We started spending more time at an event in 2009 with Richard Branson that you helped make happen and with Shawn Stevenson and Stephen Covey and amazing. That's where I met Michael Fishman. But because you helped put that together, I met Michael. And because of Michael, I met Brian. I met Dave Asprey through Consumer Health Summit. It just goes on and on and you never know. So connection is really everything. You talk about it with addiction. My point in bringing this up, you know, that saved my life because, you know, my sleep went from there to, you know, just four or five hours. It was just life changing for me because I was hospitalized three times because I. Just because of lack of sleep. So it was very scary. And when you think about your mortality, it gets you really. It's very raw. And then to recently where you introduced me to Donna Stapleton, who became our chief of staff. And it's totally changing the way we do business. So I really appreciate those connections and I wanted to. I have something for you from our team that I'm just. I just. Can we. Is John in the room? How many of you know John? John. John Rulin, who wrote. He wrote an amazing book that changed, that has changed a lot of what we do called Giftology. And he puts together these amazing love bombs. And you know, on behalf of just the caring and compassion and just the community that you build, we wanted. I'll leave it to you. We had an idea and I'm excited to see this. This is for you.

Don't bring out a stripper. That's going to be weird.

Okay.

I get a little worked up even talking about this, but, Joe, you've helped a lot of people and we haven't spent that much time together. But guys like Andre Norman, who's, you know, one of my boys and one of your boys, like, you've. Your ripple effect is pretty incredible. And within the last four years, I had the opportunity to meet a gal who. I'm always on the lookout for ways to honor people that are really like, there's nothing you can buy them. How do you honor somebody's legacy? How do you tie that into who they are and what they're about? And this artist, her name's Lindsey Wanner, and she left her job selling advertising, and she started to make pieces for the St. Louis Blues. And she'd use hockey sticks so these artifacts and build these things in. And other celebrities started to find out about her sports, athletes, whatever else. And Oscar De La Hoya hired her to take all boxing bags and made this portrait. And her pieces now are starting to go worldwide and sell anywhere from 10 grand to 100 grand. And a lot of them are made out of broken records. And I think about all the things that you've done to break records and help other people break records. And so she makes these art pieces that are almost like mosaics. And so if you guys can bring out this piece and I'll describe it before it gets unveiled.

Mm. Presents.

This came because John and I were talking. We're thinking about, you know, on behalf of just everybody that you've had this ripple effect too. You know, what do you get somebody who has so much. Wow.

Wow, this is going to be interesting.

So I'll recommend Jim and Joe for you guys to jump off stage or at the very.

Maybe even you're good in front here. He'll be okay.

Okay.

Yeah.

If you want to jump maybe to the front of the.

Maybe you want to go just to see this.

No worries, man. Thank you.

So before I unveil it, I'll have a seat. Thought about Joe. Like, when you think about legacy, you think about the people that you care about that you love. The people, people that, like, if you're gonna have one last meal, who are the people? And there's a lot of people in this room that you would invite to that table. But who are some of the people that have poured into you, that you've poured into them in the ripple effect? And so when I talked to the artist, it became very clear that it had to be more than just Joe in the picture. And so this piece is made over the course of hundreds of hours, thousands of pieces of broken records. And there's four people. Joe's one of them. And Mr. Dan Sullivan is one of them. Let's pull down the curtain.

Oh, wow.

Wow.

It's made entirely of vinyls and broken records. Overlaid. Took literally, you know, hundreds of hours. And obviously Andre's up there. Sean, who I unfortunately never had the opportunity to meet, but I've heard so many amazing things. Dan as well. And, Joe, thank you for the impact that you've had on so many people and connecting. The piece is called the connector, and with that piece is a NFT that we've started to make these for Ed Mylett and for other people that we feel like are. It's under the banner of Mosaic moguls and the idea of people that are out there doing good in the world, connecting people. And so once a year, there'll be a gathering of all those moguls to be able to continue to multiply the effect and give back.

So, Joe, no, thank you. Thank you, brother. And I. Sean would love that. And I cannot believe. Thank you. Thank you. Yeah, appreciate it. Thank you. Just. It's so interesting how damn accurate it is, too. I mean, the mannerisms. I'm always holding my hands like that. Sean always. Yeah, it's his. And that looks exactly like Dan Sullivan as a broken record. Wow. Unbelievable.

Yeah. Thank you.

Thank you, guys. That will go into Genius Network headquarters. I'm half tempted to put that in my house, but that really should be at Genius Network, so thank you, guys. Awesome. Okay. I hope you found that video awesome and useful. So if you want to get a free copy of my book, I want you to click here. And if you want to watch some more videos that will be useful and awesome, click here. Go ahead. You're over here.

Do it now. Come on. Thank you.

Watching.