Joe PolishFounder of Genius Network and President of Piranha Marketing

Joe Stolte on AI Media: HOW Automation & Personalization BOOST Businesses

1 Jun 2023 · 1 min

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A short excerpt from a YouTube video (Joe Stolte on AI Media) where the speaker identifies two dominant ways AI is changing media and marketing: (1) automation — AI automates tasks humans previously did, often performing them faster and better; and (2) personalization — AI tailors content for individuals, audience subsegments, or aggregates in real time. The speaker ties these trends to the value proposition of a product/service called “daily AI,” emphasizing ease (automation) and delivering subscribers the content they want (personalization).

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So when I think about the future of media and I think about how that intersects with AI, there's two trends that pop out that are very obvious that we're already starting to see and that daily AI is already taking advantage of. The first one is automation. It's just taking things that usually took a human a lot of time to do, and not just doing it without you having to do it, but doing it better. The second one is personalization. It's personalizing content for individuals, for sub segments of your audience or your audience in aggregate, again, in ways that are possible for humans, but just take a lot of time. And so those are two trends that we really have in mind as we think about what is AI doing to media? What is it doing to marketing? And that's really the two themes that we've tried to deliver on in terms of the value proposition for daily AI. How do we make it easier through automation? How do we make it more personalized so that subscribers are getting the information that they want in real time?