Once you understand these networking tips, your career shifts IMMEDIATELY. (this is how.)

I'm just going to listen.

Fantastic. Well, this one is particularly remarkable because before she joins, I want to just. Susan Gilbert, between you and me, she's spectacular. She is remarkable. Oh, hi, Susan.

I heard that. Timothy.

It is so good to see you. Susan Gilbert, it's good to see you, too.

I understand you can't stay with us for the whole call, but thank you for being the one to. To welcome me and everybody else.

Well, you're. You've been a Genius Network member for quite some time. At least a year or two.

No, no, I just joined January of this year.

That's almost.

I met Joe way back In, I think, 2005, and I know so many Genius members.

Yes.

From all my years in business that this year I'm like, wait a minute, why am I not in Genius Network? And so I joined. That's probably why you thought you knew me longer than. Than what you did from Genius.

Well, I think, and I say this with all sincerity, you've made an impact on Genius Network and you're like, already like a fixture in the group, so we're delighted. We're delighted to have you. And you show up with those cool glasses all the time.

Yeah. You know the background on that. I don't. Maybe I should keep it a secret, but I had cataract eye surgery in March, and I had such a hard time with the lights from the computer screens and the zoom lights and everything blaring all the time that my doctor gave me these and we thought it was going to be temporary, but now I'm so used to having them on that if I take them off, I start to cry. Like I have these tears that come down. So you're not going to want to see me cry today. So I'm wearing the glasses, you know.

Does it help a little bit, Susan, that they're really cool looking? I mean, does that help a little bit?

I'm glad they're cool looking. I would be, like, really verklemped if I look terrible.

You're wonderful.

Well, thanks for being with us. Let's. You know what? I don't think we've ever met, actually. Pat Snow. We've met you before, haven't we, Pat?

I've been on this. I love marketing zoom calls before.

Yeah, that's what I mean.

Yeah. Yeah. I'm not a Genius Network member yet. I'm in Montreal in Canada.

Oh, Montreal. So I want you to know, Pat, that I celebrated Canadian Thanksgiving. I live in Utah. My wife and I celebrated because I was born in Alberta. So we get two Thanksgivings in my family, so. Anyway, Pat, it's nice to have you with us. Welcome. From.

I love these calls. They're just amazing. And you do a great job of hosting.

Oh, thank you, Pat. Well, we have. You know, the. What's remarkable to me, and I don't say this lightly either. It's like, what? What? Joe Polish provides for free, you know, because he. This is his company. I. Part of his company. And Eunice is here, and Gina's here, and others are here. It's like. And then. Then the Genius Network members who come and they're guests in here. It's just remarkable what Joe Polish gives. And, of course, Dean Jackson as well, because he's part of this. A big part of this. Particularly this year during Joe's sabbatical. Right.

Yeah. The two of you together make a great team. The hosts with the most. For sure.

Thank you. Speaking of Genius Network members. Oh, my gosh, I've got two in a row here. Glyne, also known as Glein. How are you this morning?

I'm good.

Glein. Also known as Glein.

Yeah, Glein. Known as Glein. Now, Glein's from Canada, and I am pronouncing her name correctly, even though it's spelled a little bit differently, because that's kind of an Irish or Scottish thing. Is that right? Glein.

It's Welsh. You're in the vicinity. You're in the vicinity.

I should say uk.

Yeah. Cover your bases.

Dwine, it's so nice to see you. We saw you last week in a Genius Network meeting, and it's good to see you again. Welcome.

I'm happy to be here.

For all of you who have joined earlier, in six minutes, we're starting, so thank you for being with us. Now, another Genius Network member who is sensational. I'm hitting, like, sensational. In a row. Donyese. Dr. Donyce Worden. How are you?

There we go. If I could get to this, I'm all good. How was everybody else on your end, Tim?

So good. So good. We're better now that you're with us. Well, on my screen, I see three in a row. Genius Network members, Susan, Gilbert, Glein, and then Donyce. That's really cool.

And then I have right after them is the beautiful Dean Jackson.

He is very beautiful. Let's just make sure that we're very clear on that.

Dean.

You know, Dean, you still haven't sold that horse, huh?

No. He keeps selling them one after another. There's not just one horse for sale. And Dean Muted himself because he's going to be speaking so much later, which we didn't hear what he just said.

I was trying to keep the horses down in the back. I got a whole warehouse of them in the back. We just sell them one at a time.

That's right up to the front.

That's all we need.

There's something we heard about the Porsches for sale on the Genius Network. So you know how to sell, that's for sure.

Listen, I've got the great word pair for the day for everybody who comes a little early. You're coming early because you are, let's say, you're bullish on the outcome of today's time that you're going to spend with us. I heard a great provocative word pair. However bullish you are on the outcome of today, you are insufficiently bullish. I love those words. That's such a great thought. Insufficiently bullish. I read it about somebody talking about NFTs and about the future of NFTs, and if you're bullish about the future, 20, 30 of what NFTs are going to turn into, however bullish you are, you are insufficiently bullish.

Wow.

I think that's. That's great. We've got a legend with us today, so this is going to be a fun opportunity.

Absolutely. Let me see, who else? So a lot of people have their cameras turned off, but if you're here early and. And would like to say hello, turn your camera on so we can see you. That would be wonderful. Schwa. I have a feeling. Oh, Cecilia. See how quickly Cecilia responded. I like that. Cecilia, where are you joining us from? Unmute yourself, please.

Hello. From Barcelona. From Spain.

Oh, beautiful. So in Spain, do you speak Italian?

No, I can understand Italian, but we talk Spanish or sometimes.

I know that. I know that. I wouldn't ask if you spoke Spanish. I knew that. That's why I asked if you spoke Italian.

Yeah, No, I cannot. No, no, no, I can understand, but I cannot speak.

Okay, Cecilia, it's nice to have you with us. What time is it there in Spain?

It's 20. Half past eight.

Okay, good. It's early. Good.

No, no, no, it's late.

No, that. Oh, it's kind of late. It is past my bedtime. That's true.

Yeah, yeah, yeah.

Well, welcome, Cecilia. We're delighted to have you. Charlie Smith. We're starting in two minutes, everybody, so hold tight. Charlie Smith, where are you joining us from? Mississippi. Oh, I love that.

Yeah.

Mississippi. How's the weather out there today?

Oh, it's Great, great, great fall day. Beautiful.

Oh, beautiful. Have you joined us before, Charlie? First time. Welcome. You are going to have your, your, your socks knocked off because this is going to be a great session. Welcome.

Everybody's got Jackson State fever out there in Mississippi right now. Yeah. Coach Prime.

That's right.

Deion Sanders coaching up his Jackson State University. It's all eyes on Mississippi right now. Yeah.

And I see a Genius Network member and an elf coaching member, so. Daniel Linares. How are you, sir?

I'm good. I'm great. Happy to be here. I just noticed Dean's beard is gone. Change from the last.

You know those bonsai trees. When you like, trim a bonsai all the way back to the root, but the surface is still there. It's just you need to, you know, let this deep forest kind of root and then grow back even stronger. I think that's what I've been.

I like, I like a deep forest. Now, last week in our Genius network meeting, before we started, Dean, you did a survey who likes the beard?

Yeah. And.

And apparently you didn't like the response because you got rid of it.

No, I think it was mixed. Everybody loved the, the beard, but the. It was, I needed to, you know, let it all kind of grow in. And I think this whole thing of. It's a. Like the forest needs to. You need to do a burn and then it regrows and then stronger. It's like these things. You got a wave. It goes in waves and each wave.

Dean, it's a wisdom thing, just like the bonsai tree. You were using that analogy. I think this has something to do with wisdom somewhere.

I hope I didn't shave all the wisdom off. That's the.

That comes from Dr. Donis, who knows wisdom when she recognizes when she sees it. So well done. And Nicole Battle, Good to see you. We're going to start in just a few seconds. Nicole is an elf cop coaching member, elfmember.com Nicole is remarkable. Good morning, Nicole.

Good morning, Timothy.

How are you?

Fantastic. Nicole sells dream homes in Park City, Utah. But I don't let her talk because it's getting too crowded out here. People hear her talk and everybody wants to move here. So we're going to Quiet Nicole. Anyway, great to see you, Nicole. Okay, everyone, I am Timothy Paulson. I've worked with Joe Polish for 20 years. Here's Joe. He's on sabbatical of this year, as we know, and we miss Joe, if my calculations are correct. What is it now? About 72 days before Joe returns from his Sabbatical. But on behalf of Joe Polish, Dean Jackson, everyone at Genius Network, the company, we welcome you to this I love marketing live. You get today to meet Susan Gilbert and Dean Jackson is just remarkable. You know, during this year Joe's been on sabbatical, Dean has just run this thing beautif what incredible value Dean has provided. So thank you Dean. But Susan Gilbert, she's going to help you uncover your golden idea to grow your impact and your business. So it's kind of like discover your genius code. So I am going to read a brief intro and then we are going to turn the time over to Dean and Denise. And if you have questions, you can put them in the chat as you go but keep them ready because Dean will open it up for questions later.

Yeah, I think Gina is going to help us with that.

Oh good.

Gina's even better than Dean is at that. So Gina will be fine. Susan Gilbert, she's a Genius Network member. She joined this year. She's beloved in the group. She's a best selling author, business visionary and founder of Messengers on a mission who is here to help you write and publish the book you'll be remembered for. So using a transformative process that goes beyond interviews, she helps entrepreneurs like yourselves dig below the surface to uncover your golden idea, your unique genius code to uncover the most emotionally compelling idea that will express your true voice and create a legacy that lives on forever. So she's been an entrepreneur since 1987. She has evolved years of traditional business experience into several cutting edge projects which include a five location coffee cafe chain in San Diego, California which led to becoming a co author of the Complete idiot's Guide to starting and running a coffee bar. Over the last 15 years she has helped hundreds of people, including an exclusive group of high level entrepreneurs, leading psychologists and business leaders to turn their unique mess into a published book. Author of six books, a top 100 marketing influencer along with Seth Godin and Gary Vee. Her work has been featured in USA Today, cnbc, the New York Times, the Wall Street Journal and more. Her flagship gift book, the Land of I Can became a magnet for opportunity to after it was first self published in 2001 when that industry was in its infancy. So your book is a gift that can make a real difference. Don't let it stay inside of you. So share your unique message with the world is what Susan shares with us. So please help me in welcoming Dean Jackson and Susan Gilbert.

Wow. I can't wait to hear what she has to say now. This is going to Be great, got to be good.

Thank you so much for that introduction. You know, when you're, you get an introduction like that, you think, who is that person?

That's so great. Well, I've been really looking forward to this, Susan, to get some time with you.

I've never met you in person, but you've been in my world for many, many years and I have much thanks for you for the nine word email.

Oh, boy, that is real gold. That's been a great one. Well, talk about like magic, you know, powerful word pairs that being a messenger on a mission sounds like a pretty good calling right there.

Thank you.

Tell me about that. How did that come about? Because that's a great, that's a grabber, you know, right there you say that a messenger on a mission.

Yeah. Thank you so much. Gosh, where to begin? You know, this is quite a story and I think if it's okay, I'm going to take about five minutes and really take you back to the beginning rather than jumping in. Right where Messengers on a Mission became a domain name five or six years ago. Because it's been in my world probably my whole life. Like when Timothy was talking about, I've been an entrepreneur since 1987. We have people on this call that weren't even born yet in 1987. So, you know, I've been around for a while. I turned 71 next month.

Wow. Shut up.

So.

So as a child, I was a first born, was the only child for six years, but I was one of those kids that lived in a book. I was like underneath my mom's sewing machine or crawling up on a shelf with a cedar closet. And you know, all kids have their emergent imaginary friends. My imaginary friends came from books. And that continued for years and years and years. As a teenager, other kids are out playing. I'm in my room reading my books. When I was in 10th grade, I had enough credits to graduate from high school because I was always reading books and taking classes. So that's just part of my DNA and who I am. So there's no surprise that when I was in 10th grade and my guidance counselor called me in and said, susan, we want to talk about what you're going to do and what college you're going to go to. And I'm like, oh, I'm not going to go to college. You know, my dad works in the steel mill. We, you know, it's not going to happen. And he pulled out paperwork and he said, oh no, you'll get a scholarship. Take these Papers home to your family. You know you can get a scholarship. So I did. Waited till my dad came home from the mill. We all sat down at the dining room table and I pulled out my papers, all excited. And he said, susan, put those papers away. Girls don't go to college. Girls just grow up and get married.

Oh, my goodness.

So I did. I married my first sweetheart.

What year was it? I get a sense of the timing of this. So that would have been when you're not.

1968.

Okay.

I was born, returned from Vietnam alive. We're happy to get married. And we had a plan. Plans. I'm going to come back. That's going to be an open loop for some other things I'll share. But we had a plan. He knew how important it was that I was going to go to college. So the plan was he would get his education done first. Working full time, but going to college. And then it would be my turn. And then we would start a family because we got married so young. And guess what? When he was 28 and I was 25, he was diagnosed with acute myelogenous leukemia, which we now know was caused by Agent Orange. That term wasn't even talk about bullish in terms. That term wasn't even in our vocabulary at that point. And they gave him six weeks to live. He lived longer than that. Not by much. And during that time frame, my mother was diagnosed with cancer of the colon. And from the time the first diagnosis took place to the last death, because both my mother and my husband passed away, nine months had taken place.

Oh, my goodness.

My life was upended. And guess what? My husband was three credits away from graduating from college. Oh, so I'm right back to square one again. Can't make enough money in small town Pennsylvania as I was doing payroll to afford college, even though I went to Penn State extension for one course on creative writing and couldn't pay for college, so I moved. I heard that if you go to California and you establish residency within six months, you can go to a state college.

Oh, wow.

So I did that. What did I have to lose?

Wow. That was all for free. You could go to a state college.

Yes. So I moved from small town Pennsylvania.

Right.

Went back to my maiden name, which is Gilbert. It's a lot easier than my married name, which was Grotenthaler.

Oh, my goodness.

And started like, wipe the slate clean.

Yeah.

I figured I'd tell my story when it was appropriate. And while I was establishing that residency. An opportunity which you'll get a kick out of this one, Dean. An opportunity fell into my lap, but I don't think it was. I believe in divine guidance, which we'll get into place. But it fell into my lap and guess what it was.

Tell me.

Selling microcomputers.

Oh my goodness.

TRS 80s 8 inch floppy drives. Nobody knew what computers were. Very many. Like if you were a real geek, you might like Steve Jobs or.

Yeah, I remember those. That must have been like the. In the 80s, right?

It was 1979. Yeah, 1979.

That was what we had in our computer lab.

Yes, yes. So I was perfectly positioned when the IBM PC came out to be able to sell those. I understood. And I'm not. I had no computer science background. I'm not a techie at all.

Right.

But I love that instead of a typewriter with white out, you know, and those little things, like I could sit down and use it like a word processor.

Yeah.

Or I could do what if statements like the busy calculus, the Excel spreadsheets. The original one. So long story short, I did that. I ended up creating a really phenomenal career for myself both monetarily and built this outside sales department for six computer lands in the area. All coming from a place of willing to take a risk and willing to see what opportunities were out there. And I live. I mean I've lived my life as an adventure, but from that then AT&T recruited me. I thought I'd died and gone to heaven because I never got that college education. And now AT&T wants me at an executive level. And the guys I was working for, Computerland said Susan, they were all ex NCR guys. He said, susan, you are not going to be happy at, AT and T. You're an entrepreneur. So it's probably not going to work out. We understand why you're going to do it, but you always have a job with us. You can always come back.

Yes.

And it didn't work out, but I couldn't go backwards. I was running marathons at the time to run off stress. And I thought what I wouldn't give for a good brand muffin at this business meeting and a good cup of coffee, not this watered down, whatever is coming out of the machine. So I started Little Miss Muffins.

Oh my God.

Never worked in a restaurant again. Didn't know what I was doing but could see the opportunity with the very health oriented people that were in San Diego. Mrs. Field's cookies were big at the time. So I was like the knockoff to Mrs. Fields Cookies.

Right.

And about this point, when that one.

Out of San Diego, were you? Where are you?

It was in downtown.

Oh, downtown.

And I was then selling as breakfast meeting platters, muffins to the same companies that I had sold hundreds of thousands of dollars of computer equipment to.

Right, yeah.

So I was. I was well known. I was known as a successful businesswoman. And it was about this point, which is, again, an open loop. We're going to circle back to the beginning where people would say, susan, how did you do all this?

Right.

You should write a book. And I'm thinking mid-90s. Who wants to read a book by Susan Gilbert? It was before self publishing. It was when books were done by celebrities or, you know, politicians. But I hired a writing coach and I started writing and I wrote my autobiography. It was never published. Didn't like it. Rewrote it as a fiction book in the first person with conversation. Didn't like it, didn't do anything with it. And then I went to the Awakened World Conference in Palm Springs in 1999. If anyone here knows who Dr. Michael Beckwith is and Gene Houston and Barbara Marx Hubbard, you can imagine it's a pretty small group, less than 100 people. The energy that was in that room. And when I drove back to San Diego from Palm Springs, I had these words bouncing around inside my head. Got home, wrote them down, and it became. That's a bigger story another time. But that became the land of I can. Because I looked up on my bookshelf and I saw all the books that I treasured. Yeah, books that were hundreds of years old. And I thought, this is a message that will live long beyond meat. And so I made it with a hardback, cloth covered, embossed dust jacket. Something that was a gift that people would give to other people and they would treasure. And you know what happened, Dean, and everybody else that's listening, because this is really the point of the story, is that I had a hard time calling myself an author, even though I was doing book signings and readings at Barnes and Noble and the different bookstores that were prevalent at that time, because I thought that message just dropped in. So I put a little sticky pad up on my computer screen, said, I received a message. I'm willing to deliver this message. I'm willing to be a messenger to the message. Now, it took how many years before it became apparent to me? Because other people would come to me and say, how did you do that? How did you have this huge success? Which I did with the book. It was number one on Amazon overall. Dean, of course, this Is Amazon.

That was the land of I Can.

The land of I can was number one. And it was because some really big names got behind me. Neil Donald Walsh of Conversations with God, Robert Allen, no money down, Mark Victor Hansen. They love the message. They love the energy that I had to get the message out. They got behind me. And then people wanted to know how I did that. So I started working online, which is how I met so many people from the Genius Network, how I met Joe many years ago, an Internet marketing conference. And then there came a point where my shift went from marketing online, although that never went away to me, really helping the people who have that message inside themselves that they want to get out in a really big way. And many of the people have. Are highly successful in one industry.

Yes.

And yet it's like they climbed that mountain, but it's not the right mountain anymore. And it isn't that the mountain changed, it's that they've changed and now they have a bigger cause. They have a better idea, a bigger reach. A bigger reach, sure.

When you look at this, I think that when I. The first time I think I heard your name or when I remember back then, this was a real phenomenon. What was going on. And around that time, like you were saying, there wasn't really this whole self publishing and publishing online and ebooks especially, was such a thing. And I had written a book called stop your divorce back in 1999 and 1998 with a gentleman, Homer MacDonald, who had spent 45 years, his whole life doing nothing but saving marriages in. In San Antonio, Texas.

Wow.

And we, we wrote that book and it became a phenomenon on online. It was, you know, an amazing thing. It was one of the first sort of books about something other than how to make money selling books online. Right. Like your book was exactly in that same thing, helping people. But so many people you think about, like Homer had that all that knowledge inside of him limited to the people who happen to live in Bexar County, Texas, who may have come through one of his clinics. But when we were able to package and publish all of that knowledge, that message of how to stop your divorce, we were able to help, you know, tens of thousands of people all over. All over the world with that.

Yes, yes.

So it's an interesting. And so many of these things, I had no experience or anything to do with marriage. I wasn't even married at the time. But I was a marketer and I knew that that was a message that could be very helpful in the world. Funny how you feel. Yeah. Like I just, I found him in USA Today. I was reading through USA Today and I saw you had a little classified ad that he was doing telephone counseling. And then in one other section of the thing, he had a section where he was offering. He was think calling it franchise. Well, the first day that he had run an ad offering to teach people his model of saving marriages as a business type of thing. And I just called him and started helping him with the marketing things. But isn't it amazing you talk about like getting things landing in your, in your lap.

Yes, but we have to be open to it. You were open to.

Absolutely. That's the whole thing.

Yeah, yeah, yeah, yeah.

Amazing.

Yeah. So. So yeah, while some people. I wrote an ebook on clout K L O U T which I know you know what that is, but it was social media, which I really thought it was excellent because it didn't measure how many followers or fans you had, but it was what level of engagement you had. And it doesn't exist anymore. But way back then it was big for me because I had such a high clout score. But it was because I was right there when Facebook came out and I was right when Twitter came out and we were using it just to get websites indexed for SEO. So it's kind of like we're all a part of all the things that we have been and lived and learned in our lives. And what happened with the land of I can is that here I'm thinking it's a gift book that women will buy for themselves and they'll give to other women. And that did happen, but somebody gave a copy of it to a woman by the name of Elaine Fink. She was the executive director for the leadership academy that was overseeing all the schools, the principals leading the Principals of the 250 schools in San Diego. She had a big move and change that she was going to initiate that particular year. She bought 250 copies of the book to gift to each principal at their first in house conference. The principals took those books back into the schools and the schools every year would order 20, 30, 40 more books. Twenty, 30, 40 more books. Until I asked them, I said, what are you doing with these books? And they said, oh, we use it for character development in the elementary schools. Oh, wow, Dean, I could have died. That's so at that point. And I would have left my mark in the world.

Yeah.

And that's another piece of this puzzle about being a messenger on a mission, because I believe that messengers, like there's a calling that we get you Heard the calling. When you looked at that ad, you were like this, I need to help this person. You got the calling?

Yeah.

Once we get the calling as a messenger, we can accept the calling, which you did. And then we take that calling out into the world, which is what you did for this particular man. So messengers can get the calling and not do anything with it.

Right.

Or they can get the calling and say, okay, I accept it. But, you know, not really take it out to the masses. Because that's really what we want to do. We want to help as many people, we want to serve as many people as we can in the world. And when I think about what you were mentioning, how things have changed. When I had my muffin shops, I could only reach the number of people that could come into my shop. And when I started to go to work online, I'm like, I can help anybody anywhere in the world. There are no boundaries anymore.

We've been calling that lovingly. We've been calling this little land that we're all migrating to. Cloudlandia.

Yes.

Because that's where we're all living in Cloudlandia now. And everybody. I mean, you look at this. What I always love is looking at this. Sometimes if I go into gallery mode here, you can see all these people from all over. I mean, we're here wherever we are, but we've usually will have people, Susan. We'll have somebody in Hawaii who's there in the morning. We'll have somebody in Liechtenstein. All the way on the other side of Europe, there, that and everywhere in between. We got the Netherlands, we've got. But in Cloudlandia, we're all everywhere all at once. Yes, we're all everywhere all at once. And you can. Everybody's got a one to one connection to everybody. And there's nobody stopping you from reaching anybody. I mean, it's just such an amazing thing. Even 20 years ago, we couldn't have dreamed that this was possible, Susan.

Not at all.

Not.

You know, I mean, I just thought if you had a website, super cool, you know, who knew that that was like just the tip of the iceberg.

So how long was it then And I. The same thing. When I did stop your divorce, it became very successful. People were watching what was happening. How long was it from there till you were being drawn into. Please tell us what you did. Show us how to do what you.

Yes.

Did there.

Yeah. The book was published in the year 2000, the land of I can. We all know what happened shortly thereafter with September 11th. And interestingly, one of the chapters, the last where there's the Land of Apathy, the Land of Fear, the Land of Sorrow, and the Land of Ashes. Before we arrive at the Land of I Can, we can skip any of those lands. Sometimes we have to go back through those lands multiple times. But once we know what the Land of I Can looks like and feels like, and knows that the Land of I Can lives inside of each and every one of us, yes, then we. It's the powers in the knowing. So when September 11th happened, people were circulating the Land of I Can around the land like Sorrow, the Land of Ashes, as a. As a book of empowerment. And it was about that time, so maybe 2003, where people were saying, look what you've done. Can you help me now? Interestingly, about the same time, I was co author of the Idiot's Guide, which Timothy mentioned earlier, and it's because I used to fly up to Seattle to meet with Starbucks and Seattle's Best, because nobody knew who they were then, but I was into coffee, and so I would come up here and look at what they were doing with their kiosks. And I fell madly in love with the Seattle area. So I felt like my cafes were the end of a chapter in my life and my books and helping others was my future. So I moved. I live just outside Seattle now on five acres at the base of the Cascade Mountains.

Nice.

And my office is in the barn, as you can see here. And I'm always here. I've got one big dog, Red, with me. I've got three little Yorkies at home. I've had horses and chickens. And so I am working. I've created a life for myself. I'm working in the element, in nature that really resonates, even if I'm on a computer, even if I'm, you know, on. On a. On a screen. And from that point when I started doing that work virtually with clients, then there was another unfolding that happened where I realized that, yes, I could help a fiction author create a website, set up their social media, you know, create a strategic plan for them, do a launch for them. But the people that I really, really resonated that I did my very best work with were people who were already very successful and either wanted to take that existing success out in a really big way because they were in their 50s or 60s, or they were people, like I mentioned earlier, like they'd reached the top of a mountain, but they changed, and now they were looking for another mountain, another way to be able to use that. And that's when messengers on a mission was formed.

Wow. So what does that. So tell us about that, how that works now or what your. What you're. The kind of work that you're doing with people.

Yeah. Yeah. Thank you for asking that. Because what I often talk about is book writing, and I do have coaching both one on one and group for that. The bigger picture for me is to tap into what I call the golden idea. And it's really not always evident because gold is not at the surface level. Right. You got to keep chipping away and chipping away and chipping away. And as I work with someone and we get into really the heart and soul of what that person wants to do in the world and how they want to. Who they want to help, who they want to serve, then to me, it's the personal brand that happens. And that personal brand. I'll give you an example in just a moment. To me, I help them write a book because, you know, you're in the book world. There's nothing that is a vehicle for a message like a book.

Right.

So taking that brand and then writing a book to support that brand really is the foundational part. And in all honesty, if that gold has been found and if the person is willing to show up and carry that message, there really isn't a whole lot else you need to do other than just keep doing it. You can't just do it, go through book lunch and walk away.

Yeah. And that's true. Even if people don't read the book, the fact that you have it is almost like somebody's looking at your passport kind of.

Yes.

They're not really gonna examine it, but to know that you've got it and to know that that's your. Your identity kind of thing. The brand that you've wrapped.

Yes.

Around that.

Yeah. Another quick little story that. That ties into what you were asking is that one of those clients who built a very successful real estate business in San Diego was able to retire, basically has other people managing all his properties, but basically was able to retire in his early 50s. And I had coached him when I still lived in San Diego on another topic, but he flew up here for a VIP weekend and we talked about what. What did he want to be doing? And he was a New time pilot. Now, he was one of the few people when I lived in San Diego and had learned to fly an airplane and had a Cessna 182. He was one of the few people that would fly with me to, like, Palm Springs or Big Bear Mountain. Because most people are done, they don't want to get in the plane with a low time pilot, especially as a girl. But in any event, he flew up here and he had just started to fly. He had the time and the money because you need both to be able to fly. And he was flying though way further than I ever did. Most new pilots, private pilots, stay in their tri state area. He was flying to the Caribbean and up to Alaska. And so the FBOs, the flight base operations that are available for private pilots at each airport were asking him, like, would you come in and tell us about how you're doing that and why you're doing that? And I said, well, that's, you know, how do you. I can see the passion. I can see how inspired you are about this. And if that's what you want to do and you want to go out and speak, well, all speakers should be authors and all authors should be speakers.

Right.

So let's create your brand. Let's write your first book, which we did. And his brand is called Flying Through Life. His first book is called Flying Through Life. And we had a vision that we executed on based on passion and vision and the destiny, which. That's my formula, just in case you want to know. Risk plus vision equals destiny. If we get to destiny.

What was the first word? Risk.

Risk.

Risk.

Risk plus vision. Vision equals destiny.

Okay, so risk is first.

Yes. You have to be willing to take a risk. I had to be willing to take a risk when I left small town Pennsylvania.

Yeah.

I had to be willing to risk leaving a corporate job that paid very well to go open up a cafe chain that I knew nothing about how to do. We have to be willing to take a risk, but it's not, it's not a risk like, oh, I think I'll walk off the end of this mountain and see if I survive it. There has to be a vision of what you see this risk unfolding into.

But it's interesting. So the thing. Yeah, so the risk, you're taking the risk and kind of like taking that step in that direction, even if you don't have the vision yet. Or do you have that? You have the vision?

I think it's the combination. It's like when there's a formula, it's this plus this equals I got you. So it's not one or the other.

Right.

You're not gonna take risk plus vision equals destiny.

Got it. Yeah.

And what happened for this man? Yeah, it's just mind boggling. We'll take the whole rest of our time together. And I won't go into it here, but I will say that that book turned into a second book which was Zen Pilot by a circumnavigation that he did set records in a solo Malibu Mirage. Led to the last one that he did which was pull to pole and a twin commander.

And he's.

We're working on his third book, Peace Pilot within two to three years. I have to look back to get the exact time frame. He is considered a thought leader in the aviation community. He goes to Oshkosh, the biggest fly in and his plane is put on display. He was just at nbaa, which is the National Business Aircraft association with the Boeings and the Honeywells. His flights have been sponsored by Honeywell Mount Propeller, all the avionics companies. He has millions of dollars that has of sponsorship that have happened. But we could never have seen that back then when we created Flying Through Life.

Right.

We just knew that if we got that gold. Right.

Yes.

If we were able to tap into an idea that had legs, it was something he was willing to go out and tell people about, not just stay home in his jammies and say, oh well this was a cool idea. Now what am I going to do with it? He was willing to go out and be the messenger.

Right.

And it just continues to unfold.

Wow, that's amazing. Yeah. And I guess one of those things is when you start taking that action. Right. It's going to then open up all the next things at all.

Yes. That's the best strategy. That is the absolute best strategy. Because everything else is a tactic in my mind.

Have you heard Dan Sullivan's concept about the four C's about.

Oh, absolutely. Yes. Yeah.

And that I'll just say quickly because people think it's scary to take a risk. But Dan said that he learned in. In the military, in boot camp that the. His commanding officer, they were at doing a training with live, live grenades. And they asked is everybody, Is anybody afraid? And Dan raised his hand and said, I. I'm afraid. And they. Nobody else did. And the officer said, well, Dan's the only one who's telling the truth and it's okay to be afraid. There's a difference between fear and courage. Fear is peeing your pants and courage is doing what you need to do. With what pants.

Absolutely. I mean, look at you. See my lion behind me? A cowardly lion. Or you can be a courageous lion.

Right.

Anytime we move outside, outside our comfort zone.

Yeah.

Like the grenade.

Yeah.

We're gonna feel Fear.

Right.

And we need to call on the courage.

Yes. So how do you start with somebody? What does it take to reinvent yourself as a visionary? But many people are. Because I bet if we just were silent for a second, that if people. If you just asked yourself the message that you've been. That's been trying to come through you, I wonder if people have a sense of that there's a message that they've been getting the call, but not really taking it seriously or wondering if that's the call or what's your experience.

I think it's all of the above, Dean. I think sometimes it's like the seed. We were born with the seed in our heart. And so not everybody is a messenger. Not everybody is called for that. But if you've got that feeling, sometimes you're spot on. And I'll tell you about a story about another client. You're spot on to what that is. And other times, like the client I just told you about, he had. He didn't know. He didn't know. And I like to call myself a guide rather than a coach. It's like if you're gonna. If you're gonna climb Mount Everest, you need. You need somebody who's done that before. You need a guide along the way. So I consider myself a guide. As we go up the mountain and we look for that gold, I don't think it's always super evident, but I'll give you an example and then answer the question that you asked me. How do I do it? There's a man who's very well known in the direct response marketing. You might know who he is, Dean. Rick Cesare, of course. Yeah. He did the very first big infomercial with the George Foreman Grill. But his background prior to that, where Sultan brought him in to take a look at this product and see, because he completely reinvented what that grill was and brought in the name and in a big marketing. But his company prior to that was a juicer. This is back, I don't know when 80s, like before juicing what it is today. And he sold that company and then went off to do this. These other things. And he. I mean, he was marketing Sonic Care toothbrushes when nobody had an electric toothbrush. And you could spend $100 for the Sonic Care, you could buy a regular toothbrush for $10.

Right.

But his work had always been behind the camera and people knew him from behind the camera. But he came to a point in his life a few years ago and he happens to live here in Seattle. And he found me on LinkedIn and he said, I have a book that's coming out and I need somebody to help market. Would you be willing to get together for a cup of coffee? And it was the oddest thing, Dean, because I don't get together for coffee with people. I do all my work virtually. I looked at who he was and I'm like, oh, my gosh, I want to meet Rick Cesare. So met he and his wife for coffee, and immediately we hit it off and they came out and we did a VIP day for his book that had been done Billion Dollar Brands. And. And it didn't take off because it. It really had no soul. It was done with another author, and it has all this stuff in it, but when you read it, it's pretty flat. And so he and his. His wife Martha and I would be. We've become friends. We got together for dinner one night and he said, susan, I want to keep working with you. What can we do? And I said, I really want to find out what your personal brand is and not everybody else's brand, and then I want you to write a book about that. So that's what we did. And he was seeing himself. I'm not talking out of turn. He says this on podcasts all the time. He was feeling out of his element because this whole digital marketing thing, he didn't call quite get it. That's not what his work had been, and the infomercial world was not what it had been in the past. And now everybody's doing video online. And that wasn't necessarily what his forte was, but we dove in and we found it's still video. It's just video. Using his same persuasive tactics that he used in infomercials and now helping Amazon brands and people who need the same thing, but they need it in a different way. And so he wrote his book, Video Persuasion. So that was taking somebody who had the interest, but again, it wasn't that he knew what it was, though. He knew what his background was, but he didn't know how to reinvent that to bring it forward into what we now consult, you know, and it's certainly not like he doesn't help people do video marketing, as in teaching people how to create videos like we're doing today. He works with brands still. Yeah, but helping those brands create the kind of videos online that were really only available on television in years gone by.

Yeah, but what a great. I mean, it's a great message to hang your video persuasion is actually something that is like a practical outcome too.

It is. And he loves Robert Cialdini. And so, you know, he, he, he studies him and so he understands because his type of video infomercial was very much persuasion oriented with direct marketing. And so yeah, it's the perfect name for the book. It's helped take him into just some really wonderful areas. And here's a fun thing, is that he has wanted to write a book a year and he wrote a book last year with another man around the Amazon space and marketing called Amazon Jungle. And so this year was rolling around and he said, I want to write another book this year, Susan. I said, okay. And I said, just let me know when. And then I was forming up this year group coaching plan. I said, you know Rick, you've already done one on one work with me. You know how I work. If you need the accountability and the support that comes with coaching, do you want to come into the group coaching? And he did. So we're finishing up. I can't tell you the name because we're not absolutely sure of it yet. But it is taking the video persuasion tactics and tools and putting it into the health arena because that again almost goes full circle. And so many of the brands that he helps are supplements or in the health space. And his first product was in the health space. And he's, that's like a really important, passionate topic for him. So we're marrying the two for his, his next book. Wow.

So would you call that, that that video persuasion was his golden idea. Is that the.

Yes. And the golden idea again, it was different in that he had it, he had the knowledge, but we needed to bring it out in a way that was current in 2019. When his book came out with Robert, the prior example, it was entirely different. His book has nothing to do with how to buy and rehab single dwelling homes or duplexes or fourplexes or buy apartment buildings. It really has nothing to do with that. But the determination, the persistence that Robert had in building that business carried over into flying through life.

I gotcha. Wow. So how do you help take people through some exercise to find that or to do mine for that.

Yes. If they don't already know what that is like. Oh, I'm passionate about health and I want to write a book come to.

You that they are, that they've got. They're seeking you out because they've gotten the call.

Yes.

And they know what that is or versus people who are. I buy into this, but I don't know, I don't know that I've gotten the call or how can I know if I got.

Yeah, yeah. Well, it. I work with both people. Sometimes they come to me with an idea and then the mining is what makes it unique. What makes you different. We know what the message is. We know who the audience is that you want to reach. But how do we bring more of you as an individual? This for other people, they don't know. They just know that they were put on this earth to do more than what they've been doing. And they want to make a difference. They want to make a difference. They want to create a legacy. In both cases, to get to the real you, who we are. Because the land of Ikea, I mean, you heard my story. This is in my DNA. The land of Icann. So we want to get into the DNA of the person. Person. And it's always, what are you passionate about? I'm passionate about animals. I'm passionate about walking in the woods. I'm passionate about pushing my own barriers, you know, and trying to. Okay, if I run a 10k, can I run a half marathon? Okay, if I do a half marathon, can I do a marathon? Can I walk the Camino de Santiago? That's 500 miles across the country of Spain? Kick that box. Yep. Did it.

Wow.

So. And when, when you go off, it's kind of like that. Risk plus vision equals destiny, Dean. I trained for it. I started walking longer and longer distances before I went to Spain. I put on a backpack and kept adding more and more weight till it got to the weight of the backpack that I would be carrying for five weeks. And when I got on that plane and I had everything taken care of, I had somebody to come and house sit for my dogs, my chickens, my horses. I had my admin people in, in place. I finished up everything with my coaching client. So I had a five week window there. But I knew going over something could happen. I knew that I could have a knee that would go out or, you know, an Achilles heel that would get pulled. So we don't know what the future is. We just know that we have to go into it with what the vision is that we have for it, that we've prepared for it and we're going to take that risk to see if it turns out to be our destiny. When I'm working with someone, that's what we're looking for. We're looking for something. You know, it's like crystal. When you tap a crystal with a spoon or a knife and you hear that ching, it just has that crystal ring, it's not watered down. It's not a clunk, it's not a. A thump. It, you know, we just keep mining.

Jerry Spence, I heard a great words about that. Jerry Spence calls that the thin clank of the counterfeit. That we can detect the thin clank of the counterfeit. But that. You're right. When you hit the crystal, it's just a beautiful resonant.

Yes.

Awful ringing. Yeah.

Because we all have a frequency. We're all vibrating at frequencies, whether it's low, medium, or high. Tapping into the frequency of that person to be able to see what is that message and how can we help the world with it.

So I'm getting the feeling that you. The destiny isn't something that you're trying to. You've already determined and you're trying to get to it. The destiny is the reward for the journey of. It's the unfolding risk and the. Yes and vision executed leads you to what your destiny is. Yeah.

Yeah. And just like the two examples of clients. And I could go on and on, you know, with different people, but those are two great examples because they're. They're both. They've both gone through the process. They both are doing their work in the world, but they came at it from different. Different spaces. But I wrote a parable which if anybody wants to download the parable, just go to messengersonamission.com and the parable, when you start reading it, you're going to think it's a children's story. It's not a children's story, although we know in children's stories things happen in pairs of three. So there is something that happens within this parable. Parable that is in. In threes. But at the very end of it, there is an unfolding. There's a change that happens for the main character in the parable. And that change is what I live for, Dean. There's a transformation that happens with the person when I first start to work with them versus who they are when the book comes out because of that process.

I wonder how many people feel like that. Let us see just in the comments here. Maybe if you feel like you are getting a calling or that you've had a calling, that you feel like there's something that you're. You're being called for. Just a quick, you know. Yes. Yes, yes. Yep. That's. I think that's an interesting. Yeah, I think there's something like. If people are quiet with themselves, we all feel that it's there, you know. Yes. To make learning fun. Yeah, yeah, these are.

Yeah, it's right where I do it. Like when I was walking on the Camino and I did it by myself. I didn't do it with a group of people when I'm walking in the woods. I actually wrote a children's book for one of my clients while I was walking because the ideas would just drop in. You know how it is when you're taking a shower. Great ideas in the shower.

Yeah.

When we're quiet and we are tapped in to our inner knowing. That's where the genius code is.

Do you know what's so sad now is how difficult it is to find that those moments because we are overtaken with our phones. I think about that. I've been thinking about that a lot in since 2007 when the iPhone came out and we have the Internet with us at all times. This migration to Cloudlandia is, you know, comes with it that that's our passport to Cloudlandia. We are existing in this Cloudlandia through the portal of our, our iPhone. And it's so difficult to put that down and draw ourselves away from it.

Yes.

We don't have any moments of silence. We're filling those moments with tick tock and with, you know, things that are. No matter what, if you've got five minutes for something, it's filled with. There's never an opportunity to be bored. There's never an opportunity where your attention. Yeah, but isn't that not a hundred percent engaged?

Just like BJ Fogg from. From Genius and forming Good habits. I think it is within us to set boundaries.

Yeah.

It is within us to say, for the next hour, I'm not going to pick up this phone. Yes, for the next hour, I'm going.

To dare you to try that shower. How many people have tried that even today and said to themselves, I'm just going to put it down for an hour. I'm honestly saying to myself I'm hyper vigilant when things like this are going. I know the value of being quiet and being still and I have to. I routinely block off 50 minute blocks where I am away from the phone. But if I ever thought of having a day or a morning without my phone, it almost like there's a voice inside of you. If I say I'm going to go to the cafe or I'm going to go out for a drive, my mind is saying, well, you should probably take your phone just in case, you know, you need it or something happened. It's like for your personal safety, you'd want to. There's never a moment where we are off the grid, you know.

Is it. Do you feel I'm speaking for myself as I'm hearing you talk? Is it kind of like a fear of missing out? Like fear of missing a phone call? I don't.

I don't really care that I miss out. It's that I think that cellularly where. That's the way we're. Why we're just compulsively drawn to it that these notifications you.

Yeah.

Anything. We're so used to having the thought. I've been. I have a courtyard right outside here in my house and when I go out there what I do is I leave my phone in the house.

Okay.

That's good door so I can go out there. I've got a separate timer out there so I don't need to know. But I've made the decision that I'm going for 50 minutes to think to journal to. It's the only way I can get things done. But if I get two or three of those blocks during a day that is a gold star day. Otherwise it's very. We're. We're very like you know, constantly drawn.

But I. But keep exercising that muscle.

That's exactly exercise.

I would think about Elko. I know he has a separate place where he goes to work and then he comes home to his family and I need that. That's why I come to work at the barn.

Yeah.

And then I go home. I'm certainly plugged in but I have my boundaries. Like I don't take a call past 6:00 in the evening.

Yeah.

I don't with few exceptions. Don't take a call even if I'm working with someone in Europe before 6am Right. You know there are certain things that are just because otherwise there isn't time for the things like walks and playing with the puppy dogs and things that aren't phone oriented. Then I'm. I'm leaving out those things and the phone is taking over.

Well this is. Yeah. Gina just put up. I did a video about called the 50 Minute Focus Finder and it's the process of how to do this but. So I can't believe how fast time is flying here with us, Susan. But what would be if you were to say like today if we were to go now in a final stretch here a little thing of what would be the message that you want that you most want to get across today for people.

Thank you for asking that, Dean. You can probably almost guess what it's going to be okay. But my final message would be, if you feel a calling, if you feel you have something to share with the world, do it. Leave it as your legacy, because we don't. I learned very early on as I told in my story, my husband died at 28 and my mother was 51 when I reached the age of 28 and realized that's how old my husband was when he passed away. When I reached the age of 51 and I realized, wow, my mom was really young. We don't have finite time on the planet. I could get in the car and go up to pick up groceries and, you know, be hit by a car this afternoon. We don't know what's in our future. So what do we want to leave? What message is inside of us?

Yeah.

That we want to share with the world?

Yeah.

What do you want to be remembered for?

I think that's great, Gina. Let's help us with this. I wonder if anybody just in listening here has been inspired to, you know, think that acknowledge the. The message that you've been. That's been trying to be delivered to you that you're ready to go or any questions that you might have for Susan or inspiration or awareness from today. I just think this is such a great. You know, so many times people have such great stories or great message to. To get out, but they don't. Nobody kind of pushes them. They need that little bit of it's.

Setting an intention, but then it's acting. As you said earlier, Dean, we have to act on that intention.

Yeah. All right, Gina, let's see. Maybe you can I see someone coming in here. I'll let you be the sure.

Sure.

So.

I love.

Finding the golden thread and finding what you've. The process of diving down into them. What other questions do you have that you ask them when you are trying to really fine tune their genius code?

Everybody asks me that, Gina. And I have to tell you, that's why I call myself an intuitive visionary. And I see here people are asking if I have a question course. I don't have a course, but I do have a group coaching program and I coined it as you have. I love marketing. I have ilovegoldenideas.com if you go to I Love Golden Ideas because I.com but it's very intuitive for me. Gina, you know what? I would work with you in the questions I would ask you and then the answers you would give me. I would be keen off that information. It would be different if I were asking Those questions with Dean and keen off his answers. Just like the land of I can kind of dropped in. I kind of get these drop ins. And in fact, there's a video that's on the homepage of susangilbert.com that was filmed by a documentary team who was following my client Robert De Laurentiis around the world. And we're still working on getting that docu series out. But my client said, he goes, I want to do a testimonial for you with that testimonial turned out to be like a 10 minute video. Wow. One of the things he says is my intuition is so incredible. And it is. I mean it's God given, you know, it's nothing I can. It's not like you can read a book and learn how to do it, I don't think. But it's that combination of working with somebody and being in that moment with them that gets down to the golden idea. And it's why I never created a course because quite frankly, I don't know how to do this without working with people.

I wonder if there's maybe someone that we could even take through live and have everyone learn and watch that process a little bit. But is in the meantime, we have had a couple questions, kind of more technical questions like do you have them do an ebook or a paperback?

Or a hardcover? When I'm working with someone, it always comes down to who are they trying to reach and what's the best medium for them. But the most common thing is to do a Kindle and a paperback and then my book is a hardback. If it's a legacy piece, then a hardback. It could be that it's more of a lead magnet, Dean. It could be that they just want to get that message out to their audience.

You're singing my song.

Yeah, I know. You know, sometimes it's a lead magnet, but the most common through the process is a Kindle and paperback.

Part of the thing, you know, even when you're. If you're going to deliver a message, you're going to do that hopefully that what you're doing is you're building a community of people that resonate with this message. You're just the, the, you know, messenger.

You're the messenger.

You're the messenger of it. Right, Exactly. That when you're, when the message is received so much. That's why I'm such a fan of, you know, self appointment is really the biggest thing that I think people have to overcome is this idea that there's no grand Committee waiting to appoint you to the position of messenger. It's a self appointed role with a lifetime, with a lifetime term. There's no term limits. There's no limits on the number of people you can deliver your message to. Your 100% able to do it at your as big as you can. You can do it. But the idea that the even it's a living thing too. If you're a messenger, you've got to be open that the message is going to evolve and the message is going to take on a life of its own as other people get touched by it and inspired by it and, and are a factor of it that you know. So that's why I would start with just the, the beginning. You know, somebody I see, Gina, someone's asking how, how short can a book be? You know, they said I just got Matt basak's new book, 56 pages. Well that, that's really, you know, it's. There's no limit. There's nothing a book is well of information.

The limit I would say in these days.

Yeah.

Is don't write a 500 page book. Turn it into three books.

I think that's absolutely true.

Yeah. His name is Robert De Laurentiis and here's the funny thing. I had someone from Genius Network who contacted me. We jumped on the, done a. Jumped on a call to talk about his potential book. And lo and behold, that Genius Network member was up in Alaska when my client Robert De Laurentiis was coming back around and was headed back to San Diego. They met in a coffee shop and he has a copy of his book. I mean what are the chances? Wow. That's all that would happen.

I have somewhere in my thing here, it's out of my reach. But you know, I use as an example the, you know the book Common Sense by Thomas Paine, which was the book that basically laid the whole foundation for the, the founding fathers when we did the. When we were Building America is 88 pages.

There you go.

And on the other end of that, the communist manifesto is 36 pages. And you look at two little books that did big ideas. And surely your idea is somewhere on a spectrum between common sense and the Communist Manifesto. So if you can bookend those big revolution starters with yes, yes, whatever your message.

Gina, you dropped Joe's in there.

Yeah.

The trend that I have seen and when I'm working with people in the 90 day accelerator. So I think somebody said how long is the coaching? It's 90 days. But the time frame that we work is to get A draft done and then work with an editor to whatever degree is needed. But the trend right now is to do a book that's maybe 125 pages, five to seven chapters. Where, as you were mentioning earlier, Dean, with using the phone and being connected to the phone and we, We're. We're time constrained in these days and we don't want to have to wade through several hundred pages to get the message.

Right. Yeah.

When you do it in a shorter standpoint. And then the person can write another book. And then the person can write another book.

Yes.

Yeah. I love this idea of leading it into a podcast.

Yeah.

Too. Where you can start the idea. I did a book for our real estate community called the Listing Agent Lifestyle. And so you get everybody gathered around this idea of being a listing agent and having a nice lifestyle without, you know, constantly working.

Easter famine.

Yeah, exactly. And that, as a short book, says you're in the right place. But then it's a podcast, a new podcast every week that explores all of the big things. So I look at the book as just the. Here's what we're talking about and here's the big picture of this. And then join us. We're evolving this.

Yes.

Every week, you know.

Yeah.

And the community keeps building and building and building. And that's where. Yeah. There's no, there's no rules anymore. You know, it's not. We're definitely not carving them in stone. Right. With tablets. You can have a. One of one book now.

Yes. Yeah.

Yeah.

Yes. It's really, it's. It's. To whatever degree, when we go back to the message again, to whatever degree do you need to get that message out there? Is it complete with one book and you're done and you're on your way or within the case of. With Robert, my. My pilot client. One book led to another, has led to another. And I can tell you. Peace. Pilot. Even though it hasn't even been published yet, will not be his last book.

Right.

So. Because he continues to evolve.

Yeah.

As a person in the world with this message.

I love that. Gina, what are we seeing over here?

You know, I got a direct message on a question about the emotionally compelling aspect of your. So like your brand, your. Your marketing for your message and your branding for your book is going to change depending on who you got to talk to.

Right.

Should you go into a podcast? Should it go, you know, where. Where are you going to put it and all of that. So the. And that's probably something you cover when you're. When you're working one on one with them. But how do you just say what is my emotionally compelling prospect? That golden thread. That's going to just be the emotional compelling part. For example, Dean had stop your divorce and just that title was emotionally compelling.

That's what people wanted to do. Yes.

And I think if, if I'm correct, that was the book that. Where you very first started. The very first online squeeze page or the first.

That's right. Who knew where it would leave. Right. Yeah. Is so many things that came out of that because the next step out of that was then I created a course called how to write, publish and sell a money making ebook. Where that started then Eben Pagan and Marie Forleo and I mean all these things that came out of that, you know, every step that you take, everything you're doing is opening up new opportunities that you wouldn't have if you hadn't jumped off. Right. Taking the risk to jump off.

Yeah. And Gina, to answer the question that you were sent in the dm, Dean will know this. You know this Gene, anybody on here who has done any copywriting, we all know we have to know our avatar. And when we know who we're speaking to, we know what can be emotionally compelling. So it's who do you serve? Who. Who is it that you want to reach? What do they need? The answer will come from that. One of my clients, we just started to work together a few months ago, but it has taken. We only came up with this a couple weeks ago, so it's taken a few months of doing that. Looking at our avatar, we. What, what, what's her stake in the ground? What does she want to stand for? What does she want to be known for? She's somebody who has come from. She's. I don't know. I'm gonna take a guess. She's in her 50s and which again is kind of an interesting thing because that's kind of like the age 50s, 60s, 70s is when people come to me. But she was. Had a lot of trauma. She came from an alcoholic mother, alcoholic father, physical abuse, because that felt normal. That's what she married, you know, so all of these things, all this trauma work that she began 20 years ago to work on herself. And as she began to work on herself, she didn't realize that what she was doing for herself wasn't what everybody did for themselves. And so she can actually go in kind of like a Carolyn Mace does the medical intuitive work. She can go inside somebody and see where the trauma is. Either from this Lifetime. Often it's from a child, but not always. Could be an ancestor, could be past life. And we just all of a sudden it hit us even though we're doing all this stuff around trauma and you know there's. Trauma is a big word right now. So we know that there's a big market for that. So that's kind of like the emotional piece of this. But what we realized is she is a trauma intuitive. So we went over to Google on a coaching call and said, please let trauma intuitive be available. And it was TraumaIntuitive.com. so even though we're still working on and naming the book, it is that mining process to get down to what is the work that you really do and who are you really helping and what will be emotionally compelling to that avatar, to that person who you are trying to reach. So Gina, it's going to be different for everybody.

I have a really great like a way to get this kind of feeling when you're writing or when you're. However you're doing, when you're outlining doing that. A great way to start is when you get a chapter. You're going to start a chapter to at the top of the page, really picture a real person that this avatar is all of a name for them. And start out the chapter Dear Susan and then write like you were writing it to explain it the best that you can to Susan. And then finish the chapter and cut off the Dear Susan part. And it reads.

So many people. I will say write the book you wish you would have had 20 years ago.

Yeah.

What book did you want to read?

Yeah.

To help you through what you have learned. And that's exactly what you just said, Dean.

Yeah. So great.

That's awesome. I did get another question of the intuitive trauma healer. I mean, I think you said Carolyn Mace is the md. What's the name of the code?

Veronica Paris. Veronica Paris is the woman's name. And if you type traumaintuitive.com into your browser, it forwards to her website.

Oh, nice.

So yeah, writing it as a chapter. A letter to yourself. That's amazing. And the book you would want to have read 20 years ago or 40 years ago.

Yes.

Yeah.

So Susan, what would be your call to action for people here? What should we do?

I think the call to action, Gina, I think you have dropped in what might my book accelerator link is. But the call to action is go to messengers on a mission and download the parable. You know, you're going to get a real sense of what that imaginary. Because it's an imaginary. A parable is.

Yes.

It'S a. A story with a lesson we learn through stories. And the parable is the way Jesus did his work in the world was. Was with parables. So it'll give you a taste of what that looks like and it also at the end has how you can reach me.

I love that. Well, this has been delightful. I mean, it's such a great time to. It went very fast. I know that we really scratched the surface and I'm happy that I got to really visit with you here and.

Get to spend it. Likewise, Dean. This has been a real joy. I mean, anytime we can do what we know, we do well. And you've done, as Timothy was saying earlier, you've done such a great job with the. I love marketing. I've been on, on almost every episode that you have posted and you do such a great job and I really appreciate how you supported me and asked me some really great questions as well as the questions that have come in from the audience.

Awesome. Well, hopefully we'll get to see you at a Genius Network meeting soon.

I'll be there.

Yeah, I know I'm not going to.

Be at the annual event November 4th.

And 5th for the Genius annual event.

What a nice segue, Gina. I'm super excited to say what's going on.

Yeah. To get information, just geniusnetwork.com and click on event details are up there and it is by application and there are a few in person seats left and definitely some virtual stuff seats available. But you're going to be blown away with the agenda of this one. It's going to be our best yet.

I love it. That's so great. When is our next I Love Marketing meetup? Have we got our.

We have the amazing Dino Watt and.

You guys are going to.

Yeah. Really cool stuff from Dino on culture with your team and sales technique and just, you know, in today's world, really being authentic with your. With your sales strategies. And let me pull up the calendar because it is always the third Wednesday of the month. I learned that last 11:30 Pacific.

You think? After doing them for a year, I realized now it's the third Wednesday. Okay.

So November 17th is the next one.

Okay, great.

Before the week before Thanksgiving.

And it's always the same link too for me.

It is always the same link for you all if you haven't noticed.

I know. It's so great.

Yeah.

And if you're not getting my emails or my texts, you can email me@supportlovemarketing.com and let me know. And these are always streamed live on YouTube so you can watch the replay right away. I will post that in the chat right now. Also.

So you could watch the replay and share the replay to anybody.

Yes.

There you go.

Looking for a message. So, Susan, thank you again. This was great. Gina, you're amazing. Everybody see the shining sea. Thank you for joining us here in Cloudlandia. And we will be back next time. Have a great day. Bye.