Robert Glazer discusses his book Performance Partnerships, tracing affiliate marketing from its chaotic early days to today's transparent, results-driven model. He explains how top brands use partner ecosystems to shift spending toward measurable outcomes instead of guesswork.
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Too many companies are still paying their marketing partners for inputs when they should be paying for outputs. And it's not that companies want this type of relationship for their business, it's that they often don't realize that's what they're doing. My name is Robert Glaser and I'm the author of Performance Partnerships, a book that will help ensure your marketing dollars are being spent in ways that are more transparent, authentic and performance based. I'll never forget the experience I had attending a conference in Las Vegas when I was first starting out in the affiliate industry. It played out like a scene from the Big Short. People were making money hand over fist and there was a feeling that the good times would go on forever. These boom years were caused by a lack of check and balances, questionable practice, and some misaligned incentives. And while the affiliate industry never really crumbled in the same way as the mortgage industry did, the behavior that drove its early success has proven to be unsustainable. Even though these practices have subsided, the long term damage they caused the industry still clouds it today. Performance Partnerships is the first book to tell the story of the affiliate marketing industry, what those early Wild west days were like and how it transformed into one of the most effective marketing frameworks used by leading brands today. So if you're looking to better understand how to apply the affiliate marketing model to your business, or how to leverage an ecosystem of marketing and business development partners to scale up results, then this is the right book for you. You're also going to learn about the industry's past mistakes and how to avoid them, and how and how top brands are leveraging affiliate marketing to open the door to a new global ecosystem of marketing partners. This is a really exciting phenomenon that I call the Uberization of Marketing. I'm Robert Glaser and I look forward to showing you why Performance Partnerships is the go to model for growing your business.
