Joe PolishFounder of Genius Network and President of Piranha Marketing

PRE-SUASION FOR ENTREPRENEURS

21 Nov 2023 · 1 min

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0:53

Joe Polish explains pre-suasion: preparing someone's mind before you pitch them. Unlike Influence, which focuses on the message itself, pre-suasion is about what you say or do first to make them receptive to your strongest point.

Chapters

Yeah. You know, in the book Influence, I talked about what you should put into a message to increase the likelihood that people would want it, would try to acquire it. That thing that's. That you're talking about, your offer, pre suasion is about what you should say or do in the moment before you deliver that message to make people attuned to the strengths of that message, to make them inclined toward open, to receptive to the thing about your message that is its strongest element, the thing that will make it wise for them to say yes, because that's the essence of what it is that you are offering.

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