Quit stealing ideas

Think of. Think of selling as, like, pickup lines. If you're going to go out and you're going to go to a cold market, you're just going to try randomly. You've got nothing to work with except what you say and the tone of your voice and how you say it. There's certain things that are going to get a different response than others. And it may be what you say, but it also may be how you say it. And so when I take an idea like Atmospheric Conditions that came from Dr. Don Wood, I can either steal his idea and I could make it my own, which a lot of people do, or I could credentialize the guy. He's actually a genius network member. I heard about this before he was a genius network member. But part of my relationship with Don is in. Part of his relationship with me is we both live our lives according to what I write about in this book. We show up trying to be helpful and useful to people, and that's kind of what we try to do with this podcast. And it's kind of the advice I try to give people. Like, everybody wants something.