Selective Attention: How to Train Your Brain for Success

And entrepreneurs are the greatest wanderers in the world. A lot of people just want to have a job. They want to have an income. Well, that's what they get because they didn't say what they really wanted. And then they're very frustrated that other people aren't giving them what they want. But nobody can give you what they want because your brain hasn't even bought into it yet. And you haven't told yourself what you want. And there's no possibility of what you want happening unless you actually tell your brain to look at. Because Ben has a great concept from his psychology work and it's called selective attention. That every one of you in this room lives in a totally different universe. You have a different brain that's looking for different things. And what you will see and what you will hear is completely unique to you. But if you don't tell your brain what to look for, your eyes and ears pick up on everything and it just leads you to confusion.