Joe PolishFounder of Genius Network and President of Piranha Marketing

Solving life's problem with sales letters

5 Sept 2023 · 1 min

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Joe Polish argues that well-crafted sales letters and the right hires can solve many personal and professional problems. He links this to his own experience—habit of doing things himself and the transformative effect of one good hire—and claims sales letters can be used broadly (hiring, relationships) if they include a mailed message and clear call to action.

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There are so many things that I just did myself and I'm still, you know, and part of that was instilled in my childhood from my father and all that sort of thing. But I'll tell you, one good hire can change your life. One good sales letter. You know that over here any problem in the world can be solved at the right sales letter. You know, you can write a sales letter to hire someone. You can use a sales letter for a love relationship, but you have to mail the letter. You have to have a call to action. There's a lot. It's not just as easy as like hire the right person. I mean, this is, you know, hiring, managing, it's always been one of my greatest difficulties. But more and more talent, whatever that talent is that you bring in to assist you with your talent and do it in a collaborative way is what will make the difference.