Joe PolishFounder of Genius Network and President of Piranha Marketing

The Beauty of Joint Ventures

1 Feb 2023 · 1 min

Watch on YouTube

0:47

Joe Polish explains the marketing advantages of joint ventures, specifically advising carpet and upholstery cleaners to partner with complementary service providers. He claims that adding strategic partners (interior designers, carpet retailers, painters, landscapers, pest control, electricians, real estate agents, dry cleaners, etc.) can add roughly $100,000 per year to a cleaning business by leveraging existing relationships and referrals.

Chapters

Ventures. You know, some of the beauties of joint ventures, taking this to a marketing type of example, is I would, you know, I originally taught carpet and upholstery cleaners how to, you know, market themselves, because I was a carpenter and I did everything myself. I was a convert of my own system. So once I figured out things that worked for me, I would teach them to other people. And I would often tell carpet cleaners that add in another hundred thousand dollars a year to your business might be finding, you know, an interior designer, finding a carpet retailer, finding a house painter, finding a landscaper, finding a pest control company, finding an electrician, you know, a real estate person, you know, that a dry cleaner of clothing that has already developed the relationships with groups of people that they can recommend your services to.