Joe PolishFounder of Genius Network and President of Piranha Marketing

The greatest minds come here to collaborate

21 Mar 2023 · 1 min

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Joe Polish calls Genius Network a 'who house' focused on connecting the right people rather than just getting things done. The phrase 'who not how' came from Dean Jackson, and Ben Hardy and Dan Sullivan developed it further after a 2018 workshop at a 100K meeting, eventually writing a book together about it.

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This is this doesn't sound politically correct but Genius Network is a who house it is a house of who's and if you find the right who's those who's can take you to where you want to go like you know Dean Jackson's the one that actually came up with the term who not how and then Ben Hardy and dan Sullivan at 100k meeting in 2000 I think it was 2018, 2019 I brought Reed, Tracy Tucker, Max and Scott Hoffman and I had them do a four hour session on how to actually write book, how to market books, all that sort of stuff and that's where Dan Sullivan and Ben Hardy took Dean Jackson talking about if you find the right you know people are always trying to learn what to do and he's like you can learn some what to dos but if you find the right who they bring the what with them and so Ben ended up writing a book with Dan called who not how and.