Joe PolishFounder of Genius Network and President of Piranha Marketing

The importance of ‘Resonance' with Suzy Batiz at Joe Polish's Genius Network ®

27 Sept 2019 · 2 min

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1:34

Suzy Batiz recounts a conversation with Dr. Bruce Lipton and develops a theory that ideas can be "alive"—experienced as visceral, energizing sensations. She explains "resonance" (aligned energy waves that amplify energy) versus "dissonance" (misaligned waves that drain energy) and applies this metaphor to why certain ideas, jobs, or relationships feel energizing or draining. She suggests entrepreneurs should "read the room" and favor ideas that resonate with them as a heuristic for business decisions.

Chapters

So I had a conversation a few years ago with Dr. Bruce Lipton because I had this theory that ideas are alive. And I called him and I said, are ideas alive? And he said, why do you ask? And I said, because it seems to me the ideas that are alive within my being and my body meant I get excited and I feel like a physical sensation. Those seem to work out more than the ones that I create with my strategic mind because that's what someone told me I should do. And he said it was a great question. And he said everything's alive, everything's an energetic vibration. So. And then he taught me about resonance and dissonance. Are you guys familiar with resonance and dissonance? So resonance is when you take two energy waves and you put them together and they're both traveling at the same speed and the same height. Those two together create more energy together than they do apart. So imagine that you with the amazing idea create more energy together. Right. Than you do apart. So I'm going to get back to your question because it's so fun. Dissonance is when you take two energy waves and they're traveling at different speeds and different wavelengths. Those create less energy than they do together. That's the reason that job's killing me, my relationship, whatever, it's literally draining your life force energy. So what's really fun about this is I started thinking about resonance and these alive ideas. So if an idea is alive, it's a living, energetic vibration. So what I'm talking about, a business being alive is not far fetched. So you put that with me. Those two together create more energy. So what I'm doing as a business person is I'm looking and like censoring and sort of going, where are the alive ideas? I'm reading the room. Yeah.