Joe PolishFounder of Genius Network and President of Piranha Marketing

The one question that will change your life.

6 Jun 2023 · 1 min

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Joe Polish (speaker) argues that effective persuasion and marketing require more than skills and tactics—they require genuine character and empathy. The speaker contrasts capability (techniques to connect) with character (the interior work of developing genuine care), noting that one must embody concern for others rather than merely acting as if they care.

Chapters

Even though I've studied sales and persuasion my whole life, there's a lot of people that have the capabilities of persuasion and marketing, but their character is and, you know, I, I try to make that distinction in my book. You know, it's, it's not the book is not about the capabilities of connecting. It's about also developing your character. And if you're disconnected from yourself, it's really hard to be connected with other people. I mean, that's the sort of the, the punchline at the end of it all is like, hey, here's how to think about what's in it for them. But it's not a technique. It's not a tactic. It's actually you have to embody it in order to really, you know, it's not, you know, act like you care about someone. It's developing that empathy, muscle, and actually caring about someone.