Joe PolishFounder of Genius Network and President of Piranha Marketing

The power of a great title

26 Aug 2023 · 1 min

Watch on YouTube

0:34

Joe Polish advises authors to "nail the title" and subtitle and be explicit about the target audience when writing a book. He argues that a great title/headline and clear audience dramatically increase a book’s chances of success; without that clarity, even a well-written book can fail because it was effectively reduced to a vague headline or misplaced intent (e.g., aiming just to entertain). The clip is a short spoken piece giving practical marketing-focused guidance for authors.

Chapters

And you know what I always go back to when I'm talking to someone, they're like, I need to write a book. Who's it for? You know, it's for everyone. Or what's the title? Well, not sure yet, but it's going to teach people. It's like, nail the title. Right. You know, you can nail the book, but if you don't nail the title, if you don't nail the subtitle, if you're not clear of who you're writing to, you are dramatically limiting your chances. And also, I mean, you didn't write anything. You wrote a headline. Right. And then you went out and you sold the concept because you were, you know, you're not trying to educate anyone. You're trying to make people laugh.