Joe PolishFounder of Genius Network and President of Piranha Marketing

The secret to productivity

25 Apr 2023 · 1 min

Watch on YouTube

0:45

Short excerpt from a Joe Polish YouTube video about productivity, using a fitness-contest anecdote to illustrate how setting clear goals/challenges (a chance to win a Lamborghini) unlocked motivation in everyday people (not hardcore bodybuilders). Key claims: contest entrants were evenly split by gender (50% women, 50% men); many competed because a tangible prize and reported measurement spurred effort; "everything measured improves, and everything measured and reported improves exponentially."

Questions this video answers

50% women and 50% men.

A Lamborghini.

Chapters

The people that entered the contests, 50% were women and 50% men, which showed this very interesting scenario. And the vast majority of them were not hardcore bodybuilders. They were just everyday people that had been working out. But you gave them a goal of where they could win something. In this particular case, it was to win his Lamborghini. And it was a. You know, when you give someone a goal and they have something to achieve and could possibly win it, and you give them a challenge, then all of a sudden, it resources. And many of them would tap into a part of them that up till that point, they never had the motivation to do it. So what I realized is that everything measured improves, and everything measured and reported improves exponentially. That whole law.