Tony Robbins Interview: The BEST Strategy for Handling Failure in 2024!

So how do you both deal with or think about or even channel, like extreme levels of stress, adversity, criticism, public opinion, or failure? Because both of you have had things that just flat out didn't work, but you're quite. You're public figures. And how do you handle it or deal with it or think about it?

I really let go of criticism really fast. I actually. I might, you know, sort of process it in the moment to try and figure out is there something that I truly can learn from there valid. But I let go of it really fast. And so if I'm in a, you know, a fight, a personal fight or whatever, it's like, is so. Time is so precious. Time is so precious. Failure. God, I've had a wonderful series of failures. And, you know, I built a launch vehicle company that we won this huge contract and couldn't finance it and had to close it down. I built a multitude of companies. You know, luckily, you know, a third have been great, a third have been okay, and a third have been life lessons. But it's. I have to believe that what I'm doing in my heart of hearts is the right thing to do. And if I'm doing the very best I can, and I believe it is something, because when I take a dollar from somebody as a donation or as an investment, and those of you who are in the room here who have supported me or invested in me know that it's like, it's me. It's like, you got my cell phone number. And I care. And I am so, so committed to making, you know, to delivering. I will do everything I possibly can. So I need to know that for myself. And I can sleep at night if something fails. But I know I gave it everything I possibly could. And there are also those times where shit is hitting, you know, it's like nosedive. And I will stop everything else I'm doing, and I will go laser like on that 100%, 24 hours a day, seven days a week, and I will do everything humanly possible. And it takes that a lot of times. It absolutely takes that a lot of times. So, I mean, that's for me.

Awesome.

Thank you. I would say, you know, I love to light people up. Since I was a little kid, I love to light people up. And so early on, I want to make everybody happy all the time. And then I, you know, I come in this package. I was 5:1, and then next thing I know, I'm 6, 7. I grew 10 inches in a year because I had a tumor in my brain. And I didn't even know it. And I grew. So I'm big and so. And I'm, you know, quiet and understanding. I have a hard time expressing my true feelings. So it makes it difficult for people to understand what I'm really like. No, I'm fairly loud and intense. And so I realized. Thank you very much. But what happened for me in the beginning is I was trying to make everybody happy all the time. And then I just began realizing everybody wants to be happy. And gradually I began to realize opinions are a dime a dozen, but impact is all that matters to me. So, you know, when you've had the impact and you don't need anybody else to tell you, and you don't need somebody else to acknowledge you put stars on your chart. When you do what's right, you know, it's. And no one could take that from you. They can take away anything you have, but they can't take away who you become. And you become something unique when you find a way to grow and you find a way to give. And when you do that consistently, it creates an extraordinary life. So I'd like to say that I, you know, want people. I don't want people to hate me or dislike me, but it wouldn't be accurate to say I don't care, but I don't care enough to change what I'm doing. What I'm doing is valuable. And I think that as far as failure is concerned, oh, my God, there's so many failures. But I just don't hold it that way. And it's not a technique or being positive. It's just being intelligent. You know, failure is education. If you use it. I mean, if you learn something, it's not a failure. If you don't learn anything, then it's failure. But if you learn something, I mean, how many of you in this room have had something happen in your life that was horrific? You hated it. You'd never want to go through it again. You never want somebody you care about to go through it. But looking back on it, five, 10 years later, you say, I'm so glad I went through that because it made me so much stronger or so much smarter or made me care so much more. Who can relate? I'm curious, right? So if that's true, then why not adopt the philosophy that life is not happening to me, it's happening for me and that everything's happening for me, Even what I thought was failure. And now my job is to figure out, where's the benefit and use it. Use it for greater good. So I could probably list unlimited failures, but I would be insincere because I don't really look good as failure. And that's not because I'm positive. It's just because I work my ass off to figure out what can I learn from that, how can I use that? And I like to make people happy. But I've also learned in business, like, I fire customers, man. I was like, if I find someone that's an asshole, I don't need them. It's a privilege to do business with us because we will more than deliver times 10. And so I teach my team, and it's so rare we have to do it anymore. But, you know, you fire a customer and you say, listen, we're not going to be able to meet your needs, clearly, because there are other people out there that no matter what you do, they're going to be unhappy. Yes or no. But why are you doing business with them and taking the life energy of your organization from it? I get rid of them so fast, and then they always want back in. And I never let them back. Never. And then they become a public hanging. And other people go, well, this is how you play here. Because in the world of the Internet, we've lost any form of kindness. People say things that are the most harsh, horrific things I'm not talking about. To me, I remember reading one time we were in Las Vegas, and my wife like, what's the woman who's a singer there? She was there for so long. What the heck's her name?

Celine Dion.

Celine Dion. Thank you. And so my wife went online and she was looking at one of her videos, and underneath it, it's like, you bitch, you lost that child because you put your career first. I mean, the stuff people write and all it is is people who feel insignificant, who would never have the guts to say something to your face. But we've created an environment where it's tolerated. And so I think reversing that is really important. You have to define your environment, your business, your world, your family. Because we all get what we tolerate. I won't tolerate it. I'll give my soul to a stranger, but I won't tolerate somebody being abusive to any member of my team or to people in my audience or to me, certainly not to my family. And you get what you tolerate. You got to decide. And you also get what you tolerate in yourself. And I think if you can look at what you're tolerating yourself and say, I'm not going to tolerate that anymore. Myself, then it's easier to lead other people. If you're just telling other people you won't tolerate, they'll look at you and go, yeah, you don't tolerate, but look how you are. You don't have to be perfect, but people see how. You don't have to know who I am. You don't have to watch my lips move. You can see how my feet have moved for 38 years. That's Tony Robbins, right? That's probably the best signature you can give. That's the brand that you put out there. It's the way you live.

The thing you said, the line which I love. Life is not happening to me. It's happening for me. Is that like, you know, I mean, is part of that a trick you play on yourself? Or do you truly believe everything? You are able to take that as ingredients of this is all happening for me. The shittiest, most horrible, most horrendous thing, from diseases to suffering, I mean, that's an important line. And I like to.

It's not just a line. There's a woman that I just saw that I'd met 15 years ago, and she just showed up at my seminar, and she was suicidal because one of her daughters had gotten sick. And she brought her to the hospital, and the doctor said she fine. She brought her home, and the child died. And she was gonna kill herself. And she had three other kids. So I really, truly had to work with her. And I remember working with her back then. I looked it up. Cause we have all stuff I've ever done on film. And I asked her, I said, what are your spiritual beliefs? And she said, I believe everything happens for a reason. All that stuff. He said, so you're gonna abandon what you believe spiritually because life didn't turn out the way you want right now? She said, no, no, no. I said, if it's the truth, it'll be the truth when it's painful, it'll be the truth when it's pleasurable. So I would lie to you to say, oh, I jump up and go, oh, this is happening for me right now, bitch. I don't do that. I think, what the hell's happening? And then I catch myself and I go, there's some good in this. And my core belief, my real core belief, underneath that is everything I've ever been able to help people with, is because I faced some portion of it. If I, you know, I have to face a divorce. I decided I needed to go through a divorce, and I didn't want to no one tells you to pick your partner after 14 years. It was the most horrific thing in the world. But I thought, if I can figure out how to do this elegantly, intelligently, lovingly, no matter what the other party's like, then I can help anybody else. If I, you know, I've had several businesses over the decades that were, you know, near the verge of bankruptcy. At a resort in Fiji, and there's a coup, you know, it's kind of inconvenient, you know, and I'm losing a million dollars a month, you know, and it's like. And I didn't have a million dollars a month to be losing at that time because I wanted to create this great place for people. But it's like in the midst of all those elements, you know, I'd come back and say, if I can figure this out, I can help any other business. So almost all my skills have come because of some thing I had to solve in me or help someone else solve. And my view is if I can figure it out, for me, I can help millions of people. And so that makes the problem inspiring as opposed to the problem being, why did it happen to me? Because we're all going to experience problems. I mean, the only thing that we all have in common is everyone here is going to experience severe pain. I don't care how rich you are, money is not going to create immunity to pain. Suffering can get immunity from. From the decision I told you about. But we're all going to have problems. We're all going to have challenges. The only difference is what the hell are you going to do with them? And if we just deal with our own problems, they get really boring. And some people need problems to have drama in their life to cover the fact they're not doing anything. But I think it's much more interesting to solve it and move on and help other people do the same. Because you've actually done it, not because you talk about it.

Yeah, gotcha. What I love is Robin Sharma, who we did a call with. He's in the room. He has his thing, the 5am Club. A guy named Hal Elrod wrote a book of Miracle Morning. You do Priming in the Morning. I'd love to hear what you guys feel are your best rituals or what it is that you are doing that just massively impacts you to be as effective as both of you are. If there's something simple or something that you just do that makes your life work, starting, be it a morning ritual or just anything that people here could.

Do, Watching cartoons with my kids at 7am Count.

No, that may be accurate.

I mean, it's. For me, it's anchored in my desiring to do to make the impossible stuff I set out happen, Right? It's anchored in this infinity challenge. I'm never bored. These problems I've taken on with an amazing group of people are all sort of infinite and there's no getting there. So for me, they're my guiding stars. So it's like, okay, what am I going to do right now to move the game forward this day? I wish I could say I was a great meditator or yoga person and so forth, and that will come. But not right now. For me, it's just dedication to the child inside me and what I care deeply about, which is making these succeed. And ultimately, it's trying to be clear about what I'm enjoying doing, right? It's surfing the stuff I love versus this is work. I'm probably not good at this work. Who else can I find that can do it and doing the stuff that I truly love better and doing more of more of that. I mean, it's. There's nothing sophisticated there. Tony, what do you got?

Well, I think anyone who succeeds has something that they aspire to. There's a mission, there's a direction, there is a desire, and they bring it up regularly. And you do that even though you say you don't do it in a sophisticated way. Attacking the human genome and figuring out how to get meteors to feed you. What you need is a fairly large vision, somewhat sophisticated.

Hey, I hope you're enjoying this video. And I want to let you know that I have a new book that's come out, and if you'd like to get it absolutely free, there's a link below in the description. Or you can wait till the end of this video, or you can Simply go to joe'sfreebook.com and you can get a copy there.

I believe that the body is the place that drives the mind the fastest. You can go inside your head all day long trying to resolve things and make excuses or freak out. But I learned early on in my life that in order to make myself do things, I had to trigger this body to feel strength and to know that when I say something, I mean it. And so I have a simple ritual that's actually enjoyable. May not sound enjoyable, but it is now, which is I get up every morning and I'm privileged to have multiple homes. So if I'm in those homes, one of the homes I have a River. The rest of them, I have cold plunges and I go into a 56 degree temperature just for about 60 seconds. I jump straight in. Or I was just in sun valley, the river's 38 degrees, a little bit cooler. And I took my nephew and said, you're about to learn how to start your day. And I bring all my friends when they come, they all have to do this. They're like, holy shit. I know when I go see Tony, he's got something for me to do of his nature. But every cell, every nerve in your body explodes. And it's phenomenal for your lymph system, phenomenal for your health. But it also is just a simple discipline that says. I say it. It happens. I'm going to say, I'm going to do this. I do it, and I've done it so much, it's there and it's invigorating. And then I do, as you said, something I call priming. I don't. You know, you wake up and you're, you know, 22 hours off your normal time zone, and you've got to get up and take care of 10,000 people for three days and nights for 14 to 15 hours. You don't always wake up feeling, wow, is this the coolest thing in the world? Somebody wake up and go, what universe is my body in? You know? And so I do my physical ritual, but then I also do this priming. And priming for me is just. I don't hope that I'm going to show up. At my best, I create a state for it. Most of, you know, probably the principle of priming, you know, you can. They've proven it in so many scientific studies. We all think we make our decisions consciously, when much of our decision making that we think is conscious is being made by contextual environmental manipulation that we're not even thinking about. One study, they took some people and they hired actors that would go to 100 people and they'd walk up to you, and they were trained to do the exact same look, same expression. And they'd say, would you hold this? They hand you a coffee cup, and they reach in their pocket, grab their phone, put them back, say, thank you very much. They just kind of assume the action. And they would do it the same way, same facial expression. 100 people one way, 100 people other. And what was the only difference? Cold iced coffee versus hot coffee. An hour later, they come back with some people, different people who've got little caps on. They're saying, listen, we'll give you $10 if you'll give us two minutes. If you'd read this three paragraph story and give us two question answers and they read this little story, everyone reads the same story. And at the end they ask them, how would you describe the main character? What are they like as a person? 80% of the people that got warm coffee said they're warm, they're generous, they're loving. But warm is always one of the language patterns. 80%, like clockwork, people got the iced coffee, same story, say that they're very cold, that they had. They were using language like being obsessed or being about themselves. Selfish things of this nature. I'll give you dozens of examples. So what I do each morning is I do a breathing pattern. It's of in couple a explosive breathing path. And I learned in India, breathing your breath in and exploding it out, you know, from the gut, out the nose. And I do that. Three sets of 10, pause, three sets of 10, pause, three Sets of 10. So it alters my state. And I just do three things for 10 minutes because I have this deal with myself. If you don't have 10 minutes for yourself, you don't have a life. Who's with me on this? So I said, you know what? I don't need to have 20 minute, 30 minute, 40 minute meditations. I want 10 minutes. And I don't know, me to meditate. I don't know if I'm going to meditate. I don't, to not think. I don't know too many people can do that. And I don't even know that I want to not freaking think. So I thought what I want to do is I want to focus on the emotions that will cause me to be the better me. And the two emotions that most people are messed up by are anger and fear. And when you're grateful, you can't be angry. Try to be grateful and angry simultaneously. It'll never work. And you can't be fearful when you're grateful. So when I look at people, almost always they're reacting out of fear or they're reacting out of anger. It's some version of those two. So gratitude to me is the antidote. So I spend three minutes, just three minutes, and I think of three things I'm grateful for. Three people, three situations. But I step into it. I don't remember the roller coaster over there riding it. I put myself in the front seat going over the edge. So I feel the moment and I make sure one of the three things I'm grateful for is something really simple, like the wind on my face or something beautiful like my child's smile. And the reason I do that is because I remember interviewing some of the astronauts, Buzz Aldrin and these guys. And most of you probably know, you can imagine, to be an astronaut, this man knows, I mean, to aspire to do that and then go through the thousands of people and be picked, and then to actually go to the moon and stand on the moon and look back and see that picture we've all seen, that blue, green, Earth. I mean, you imagine, then you come home and what happens? There's a ticker tape parade and you shake the president's hand. And now what the hell do you, you're 32. What the hell do you do for the rest of your life? And you know what? If you know the story of many of these astronauts, most of them had some major emotional challenges, right? Some abused alcohol, some drugs, and they had a real rough time because they forgot to find adventure in a smile. They thought the only way to do is go to the moon. So I trained myself to make sure not just the big beautiful things that are part of my life, but the little things. And so I feel that for three minutes. Then I do three minutes of a blessing, horny as it may sound. I imagine life, God, energy coming into my body, healing every muscle, every nerve in my body, strengthening everything as you strengthen, strengthening the best of me, my passion, my love, my generosity, my creativity, my humor, my love. And then I see any problem that needs to be solved just being solved, because otherwise I tend to think I got to do it all. And then once I feel that fully and that energy comes through me and back through me multiple times, then I do a circle of, of my intimate family, my kids, my wife, my friends. This little character over here is one of my lists. And I just circle out, all the way out to my clients, and I send that same energy to them. And I imagine, as corny as it sounds, they're being healed, they're getting what they need, energy wise, they're having the life that they deserve and seeing it multiplied. So I do that for three minutes, and the last three minutes are my three to thrive. I think of three specific outcomes that matter to me, and I don't think about achieving them. I see, feel and experience them is done, and I see the impact that it has. I see people's lives touched, I see the joy. I feel it as done, and I feel grateful. And it's 10 minutes, but honestly, it usually goes 15 or 20 because I'm having a damn good time. But by having a 10 minute walk, there's no excuse not to do it. And I do it every day and I don't hope I'm gonna feel good. And then what happens is you're primed, you're you literally, you see things through a different set of filters. You make decisions in the filters and also think of it. Most people are wired for stress. They're wired for frustration, they're wired for feeling lonely. And they got a highway to pissed off and they've got dirt roads to happiness. So I decided I'm going to wire myself for happiness. I wasn't born that way. My view is I have to change the whole earth to be happy today. That's different for me. Now I can just wake up and be happy because I've wired myself in a different way neurologically. And then I show other people how to do this as well.

You guys are awesome. I really, really appreciate you both coming to this. For people that are conditioned with self talk that is extraordinarily negative or destructive. And I of course say this from experience, being an addict, you usually don't wake up in the morning feeling very serene and very peaceful and very harmonious. You're seeking chaos. And so addicts have as the Guns N Roses first album, Appetite for Destruction. There are some entrepreneurs that are just very destructive. And so there's a lot of unwinding and unlearning because I think unlearning is more important than learning. And so recommendations for reconditioning yourself to not be a blamer, a criticizer.

Yeah, Stop doing it.

We should maybe just. What's that? Bob Newhart?

Stop it.

Yes.

You ever seen that video?

If you just.

Yes, stop off. It's quite funny.

Well, no, I mean I don't have an office. So at our two headquarters we have a Toronto headquarters and a Chicago headquarters. And I just have a table, we have a cafe and the one in Toronto, we have about 50 seats in the cafe. And I just sit, I'm there all day and people are coming in and out and I'm talking to them. But I have lunch sometimes with clients are in for specials. So we have special one day programs that are client deep dive. And one of them is unique ability. And there was a woman there from Georgia and she said, you know, I'm just so hard on myself. And I said, well, stop doing that. And then she'd go on and then she'd say, yeah, I just can't find really good people. You know, I'm Always dissatisfied with the people around me. I said, well, stop doing that. And she brought up about five things in a row. And I said, well, stop doing that. I said, the reason why you have these thoughts and your behavior is because you continue doing it and after today, just stop doing it. Just don't do it anymore. And you know, it seems really funny, but it strikes me from the, the movie, your documentary by the way, I can picture a situation in the future where we're all gathered here and everybody in the room has a documentary video of themselves by Nick Nanton.

You know, we.

It's actually a goal of mine to get him 10 more people after you and David Berg and Nick actually threw in. And Divine, by the way, who first of all, I'd like to give another hand to Devang because I thought that where is he?

Yeah.

But Devang, since he's come into 10 times program has gone at least 25 times. He's gone, you know, in about six or seven years. So Devang is real, he's a real player. But what I got, and Nick really caught it last night, was that you were deep into your drug throws and you know, you had your all time that was like a six star day of the things that you did on that one day. And then you stopped it. You just stopped. You just stopped and then you haven't done it again for 30 years. So stopping things is an incredible ability, you know.

Well, and the thing with recovery, I do it with a lot of support and a lot of rituals and a lot of practices. And I believe that, you know, when just, and I'll say this in a way so it is applicable to everyone's life here is in recovery. Anything you put ahead of your recovery, you're gonna lose. So if someone is an addict and you put your business ahead of your recovery, you're gonna lose your sobriety, you're gonna lose your recovery. If you put your relationship, if you put your kids ahead of it, you will lose your kids. You will at the worst stages. And that's a really hard concept to take something like that that's so important and make it your number one thing. And so I see people that are very functional addicts. Like there are several people in this room that are incredibly functional addicts.

That.

Don'T see it easily. I mean they may know it, but there's a really hardcore industrial band. Anyone ever remember the band Big Black? Anyone in the room ever heard of Big Black? Couple people, yeah, like hardcore band. And there's a song called Bad Houses and There's a lyric in the song that says, I tell myself I will not go even as I drive there. And so if you have that compulsion, I'm not going to be online past 10 at night. You're online past 10 at night or I'm not gonna, you know, I'm not gonna do this thing. I'm not gonna have that second drink. But you have the third drink and the fourth drink, you know, if you have any of that. I tell myself I will not go even as I drive there. And that compulsion, and you can't seem to stop it. Well, create the environment, you know. So let's take your office concept, because this applies. So you have a no office concept for me. For you?

Yeah.

And you've. And not saying that everyone should do this. However, I've heard dozens of people throughout the years are like, you know, I gave up my office and man, I'm just way more functional. Because as you talk about, offices can often be places where entrepreneurs go to escape real work.

Well, they go to hide from opportunity. Most people's offices, you walk in, they go in there, they're hiding from opportunity. Nothing useful can come when they go into their office. They don't make their money in their office. They make their money through creativity and relationship and network. But they go to their office. And I think it's a carryover. They want to see themselves as CEOs because CEOs have offices. But that's not the world that we live in. We live in the world of taking resources from a lower level of productivity to a higher level of productivity. Do you need an office for that? I don't think so.

Right.

Yeah.

So I just haven't had an office for 25 years. You know, first of all, it's a messy office if I have an office. And you know, I've seen some people who are actually really good at office, but I haven't found many of them in the entrepreneurial world.

Yeah, that's great. You're a pretty interesting guy. You've written five New York Times best sellers. Your newest one, which will be at the time we're doing this interview, this is your brand new book called Grow a pair. How to stop being a victim and take back your life, your business, business and your sanity. But you're known we're going to talk a lot about the content here. And I'm at the time that we're doing this. I'm only halfway through the book, but I think it's really awesome. And I love your books. I love Your videos online, you met on tv, you are contrarian. You say it like it is. I tend to agree with almost everything that you say. You've got big cojones. You'll describe that this is not just a male thing, this is a male and female thing. But what do you really do? I mean, what's your deal? You've written all these books. Like your first one is shut up, stop whining and get a life and we'll talk about other stuff. But who is Larry Wingate?

I wake up every single morning figuring out how many people I can piss off by taking.

Do you get joy out of this or just.

I do. It delights me like none other. Now, see, I think that people should be challenged. And if I have a role on this planet, it would be to challenge people. People's thinking. So I say things that will piss them off, make them think, make them look at what they believe, make them look at all the crap that they're hearing out there from all the motivational bozos and all those happy smiley faced people and say, is that really right? And the way you know whether it's right or not is whether it works or not.

Yeah.

And if it's working for you, good. Believe it, go with it. But if it's not, stop believing it and start believing something new. So I try to challenge people into thinking that's really my role. I do that. I speak. I've been speaking professionally for over 20 years. I've done 400 of the Fortune 500 companies. It's hard to believe that companies hire me and pay me a whole lot of money and go on stage.

Do they keep having to come back?

Yeah, they do. Which also surprises me. It's not like I've been unclear the first time. I think they should have gotten it right. But they bring me back and I yell at them and say, you people are idiots. You, your service sucks. You need to get off your ass and work harder. The reason you're not doing well is nobody's working around here. So I go on stage and say all that stuff. And they love it. I also discover you can say about anything in the world of people as long as you make them laugh and anything. If you're funny, they'll get you by with it. By with it.

Actually, I've always loved the line. Enthusiasm covers many deficiencies, but it's how you do it, it's how you approach.

So I speak. I write books, I'm on television a lot, work with lots of different television.

Networks, talk about Some of that, because some people, you know, a lot of times when I'll be out with you. So, like, where have I seen this guy before? But they can't pin where they saw.

I'm easy to spot in the crowd.

Well, of course.

I mean, you sort of look like.

This all the time. We're going to talk about your attire, too.

Yeah.

Do you like my get up here?

I mean, it's. It's very safe.

It's very safe. Well, I was. I brought some props. I was going to see if you wanted. It's brand new, too. Look at this.

I could tell it still has the text. You might want to keep that hidden. I've been on television. I had my own show on AE for a few years called Big Spender, where I would go in and sort of interrupt people in the middle of their stupidity. You really. People who'd wrecked their lives financially. And I would go in and point that out to them. Really? It was a television show about an angry bald man yelling at stupid people until I made them cry like a baby.

Right.

And it was great.

Did it change their lives, though?

No, but it changed a lot of people's lives who watched.

Okay.

I don't think people really change their lives that much during the show. It's hard to turn somebody's life around when they're really, really in love with their lifestyle. You see, I think people change when they want to, not when you want to, to. And so I don't really ever try to change anybody's life. I just point out that it would be very smart for them to want to do that all on their own. They don't want to. I don't care. I'm one of those motivational guys. They'll go on stage and say, I don't care whether you do anything or not. Your life can suck. And I don't care. I'm good with it. What you do in your life has no effect on me. So I don't care what you do. And I have all my buddies in the industry said you shouldn't tell people you don't care. I don't. It's not, I care about my life. I don't care. I don't give a damn what you do. I don't give a damn what anybody in my audience does. Not my deal.

Right.

Go fix your life if you want to. If you like it the way it is, you like being broke, fat, stupid, lazy, I don't care. No impact on me.

So what. What is your. What is your primary Motive, like motivation. Because you're called a motivational speaker. I don't know if you refer to yourself.

No, no, no. In fact, I license that I trademarked and I'm the world's only irritational speaker.

Speaker.

See, I don't think you can motivate somebody from where they are to a better place. I guarantee you I can make you so irritated with where you are you'll do anything to go to a better place.

Do you think that's a far better process?

Much better. You see, I don't think you can paint this pretty picture. You need to go over there. It's wonderful over there. I think you can say, are you kidding me? Your life sucks. You deserve better than this. Let me prove to you what an idiot you've been. So what I do through all of my work is just try to hold a mirror up to people so they can see how dumb they've been and then show them that they have the power to do whatever they want to do when they decide to fix it. But it's up to them, not up to me. When I get those letters that say, larry, you changed my life, I write them back instantly and say, no, I didn't. I just reminded you that you could change your life.

That's great.

That's great.

Well, you know, when I was. We all have our own stories, however we want to convey them in the business world. When I went into what I do now, which is marketing and teaching people marketing, I read so many books, Think and Grow Rich, all the old ones and the new ones. I've read over a thousand books, most of them business related and a lot of self help, a lot of personal development. I've always had a love hate relationship with it because early on I learned that the best positive attitude in the world is no better than the worst attitude in the world in relation to making money. It wasn't until I actually had a system on knowing how to take a skill and persuade people to give me money and do business with me, that how I felt about things had nothing.

To do with it.

Now, having a good attitude, of course you're going to approach things differently. But the fact is, I mean, you can run around and think positive thoughts all day long, you can get motivation, but if you don't direct it into something that's going to produce a result, it's usually just completely ineffective.

I'm not a big believer in a positive attitude.

Well, I'm not either.

I'm a much bigger believer in having a negative attitude. I think you have to get negative about your life before you're willing to take positive action in your life. And so what I like for people to do do is to get really negative. When I was shooting the television show, if I couldn't make people cry, tie some emotion to their stupidity, then I knew I hadn't done my job. I want people to cry. I want them to go to the mirror, look themselves in the eye and look up to the heavens and cry like Jimmy Swaggart. Really, I want them to, I want them to have that Jimmy Swaggart moment where tears run down their face and they say, oh God, I'm an idiot. When you do that, then you might have a shot at turning things around. But first you have to stop and assess, get negative and then take positive action to create positive results. You don't happy your way to success, you don't think your way to success, you bust your ass and work your way to success.

Okay, so what are your thoughts on the personal development self help industry in general? And I will say this, I'll preface this, that I have taken a lot out of it, okay? I've learned a lot from a lot of people and as you know, I know a bazillion people in the self help world and half of them, well, I wouldn't say half, probably a lot more completely and utterly full of shit. But there's a lot of people that are incredibly smart and really, really helpful and at the same time, you know, I learned early on that if you ever invalidate the message because of the messenger, you'll never read another book or attend another seminar because there's a lot of people out there dispensing advice that they themselves do not follow. So what's your, what's your take on it? I mean, you like it, you dislike it?

Unlike you, I came from the self help industry and I've like you read a lot of books. In the last 20 years I read over 4,000 books. They cover thousands of years of information, read all the time. Most of my friends come from the self help personal development industry. I was truly a self help junkie. And I think when your life is a mess and you're broke and all that sort of stuff and you go, shit, I need help. You become a junkie. And just like you said, you read everything you get your hands on, you quickly figure out that most of it is full of shit because it's not working. Especially you can read all these guys stuff and you say if you believed it and it worked, you'd be better off than you are. And most of them are not really very well off. But my problem with the whole movement was that I think, and I talk about this a lot and grow up here is that the. The message got bastardized along the way. It was originally, the original intent was to empower people that you have. You know, Zig Ziglar said, you can be whatever you want to be, do whatever you want to do, have whatever you want to have, as long as you believe, believe in yourself. That's a message of empowerment, in my opinion. If you believe you can go accomplish whatever you want based on your level of belief and confidence and so forth, we turn that whole message into a message of entitlement. And so we move from empowerment to entitlement. That's what happened along the way. Self help went from self to help. And so everybody sat back and say, well, help me deserve it. Do nice things for me, because look, I'm special and I'm wonderful and I believe in myself. Instead, what they should have said was, I have the confidence in my own abilities to get off my ass and go make anything in the world I want to happen happen if I'm willing to work hard enough to make it happen.

Yeah, okay. So was your life sort of a wreck when you first started doing. And it's like a lot of people that I've learned in there, you know, if you want to look at what someone's interested, what the hell do they write about, you know? And I've also learned that sometimes the best messengers of something are also people that suffer the most pain from it. So if someone's going to talk about, you know, how to raise your self esteem, there's a good chance that this person has terrible self esteem and has done enormous research, so much so that they want to start writing about it or making a career out of it. Some of the people that I've met that are really skilled at writing about time management, they actually suck at managing time, but they're really aware of that condition. So they can articulate it, they can talk about it, they can write about it. So what was going on in your life that caused you to go into this stuff and start doing this? Was this kind of like Larry's version of being a convert of his own system or what?

In a way. I grew up dirt poor, and a kid made fun of me when I was 13 years old for being dirt poor in front of a bunch of little girls in the eighth grade. And it just humiliated me. And I made a decision at that very moment, I was going to get rich. Didn't know what rich looked like. I had no role models for rich, didn't know what it took. But I just made a decision. I was going to get rich because no one was ever going to make fun of me for being broke again. So I made that decision. At that time in my life at 13, the only thing I knew I ever had going for me was I could work harder than everybody else. I wasn't smarter than everybody. I wasn't better or bigger or badder or meaner or any of those things. I could just outwork you no matter what. I could outwork you. I could come in earlier, I could stay longer, whatever it took. And that's what I did. And no matter what job I ever had, I worked harder than everybody else and I did real well. I went to work for the phone company when I was in college and I was a telephone operator when I left 12 years later. I was the area sales manager for AT&T. And so I worked hard to make all that happen. And when I left at the end of, during divestiture of the Bell system, I started my own telecommunications company, went out again, just did really well because I could outwork everybody. Built it from just me and found a part time installer until soon we had offices all over Oklahoma and Kansas and we're doing great. And then the corporation commission ruled that what I did was illegal. So I went into work one morning and a rich guy and I went home that day and my company was gone. So I went from rich to bankrupt that quick, lost everything. So I turned to my wife and she worked there too because she came out of telecommunications. And I said, you need to find a job because I'm going to go be a speaker. And she said, you don't know what it takes to be a speaker. And I go, no. But I've written a lot of sales training but for the Bell system over the years and I can sell this sales training material. And besides, all I've ever wanted in my whole life was an audience. So I got the yellow pages out and I started the DA's in the yellow Pages in Tulsa, Oklahoma. And I called every company and I said, do you have anybody that sells at your company? I didn't care what kind of company it was, dry cleaners, whatever, they had one person, I wanted to train them and I would teach them how to sell. And I started doing that and found out I was pretty good at it and built a sales training company and was doing A lot of speaking around the topic of sales. Then I found out that they pay you more to make people laugh than they do to teach people how to sell. And people thought I was funny. Right.

So you're actually. You're semi funny.

Yeah. Pay me enough, I get real funny. And so I started doing humorous talks, and I was sort of a motivational humorist talk.

Did you have this whole get up? Did you wear.

No, no, no. I wore suits. I didn't have earrings or any of this stuff. I wore suits. I look like you're supposed to in corporate America. And about 10 years into that, I was doing really well in the motivational speaking, happy, feel good crap that everybody talks about.

So you actually did do that in the beginning?

Oh, you bet. You bet. If Zig could say it, I could say it better, you know? Really? And that's the way a lot of people get started, you know, they're just out there saying what everybody else wants them to say. And everybody wants that message of, make me feel good about myself and I'll be okay. They love that message. And it just flew in the face of everything. I truly believe I had a meltdown, a typical midlife crisis thing. And I.

At what age?

45.

Okay.

Wow. And just everything fell apart for me. And I went to my wife and said, I don't like you anymore. And went to my manager and said, I don't like you anymore. And I hated my audiences, and I hated every word that came out of my mouth. And I just threw it all away. I said, I'm getting in a car and don't call me. I'll call you. So I drove from Oklahoma to Sedona, Arizona, and I got a big bottle of good scotch and a box of cigars and some good music and a stack of books. And I just sat and I was watching TV one night. There's a lot of story here, but.

This is very interesting.

I was watching TV one night and I watched an interview with Dennis Miller. And they were talking to Miller about his career. And he said he used to go on stage like all other comedians. Comedians go on stage to endear themselves to the audience. So the audience will like that. Because if the audience likes you, the audience will laugh at you, he said. The problem was I realized I'm not very endearing. So I gave it up. And when I gave it up, that's when my career really took off. And when I heard him say that, just this light went off in my head. Changed my life that quick. And I said, I'm not very endearing either. I think I'm going to give it up. And I did. And I called my wife and said, we'll be okay if you'll still have me. Called my manager and I said, the business will be okay, but it's going to be different. I don't know how it's going to be different, but it's going to be different. And I just decided that I would never be inauthentic again. I threw away the suits. When I was a little bitty boy, I used to watch Porter Wagner with my grandma on Saturday afternoons. And Porter Wagner was the original king of bling. I said, if I ever get rich, I'm going to dress like Porter Wagner. And I realized it was. So I did. So I started dressing like Porter Wagner. I put my earrings back in because I used to take them off before I went on stage.

So you always had this. You just were. You're basically wearing a costume.

Yeah, this is the real Larry. The other stuff was a costume. So I went on stage the next time a couple of weeks later, and a guy heckled me and I turned on him and said, you know, you need to shut up, stop whining and get alive. And the audience jumped to their feet at that moment, a standing ovation. I went, that is a good line. I think I will keep that. Shut up, stop winning and get a life. And so I started telling that story in my speeches and people really responded. And so I just built this whole speech and philosophy around this. Shut up, stop wine, get a lie. I kept telling people I was going to write a book called that, but until then I had T shirts and I had to shut up, stop whining, get a life. T shirts. Then I printed them upside down so you could just look down and read it yourself. And sold hundreds of thousands of people T shirts and did real well. And then I wrote the book and I self published 25 books. But a buddy of mine said, you could get this one published. And I said, I don't care. I got a big audience buying self published, back of the room. He said, yeah, but they'll be in bookstores. And I said, that is appealing to me. My ego got in the way and so I sold Shut Up, Stop Whining, Get a life. This book for just damn near no money. And the first week it came out, it to went number one on the bestseller list. And when it went to number one on the bestseller list, that's when the agents all started calling saying, who the hell are you? I said, in your world, I'm not a big deal. In my world, I am a big deal. And that's when they signed and they started getting me more books and all that stuff. And that's when A and E happened to be looking for a host for a TV show. I had a number one best seller with a sort of a different cover and a contrarian view. And so they looked at men, hired men. There you go.

Yep, that's it. So going back to when you were watching Dennis Miller, you were obviously ready to hear that sort of message because you were just in a totally fucked up state.

So to answer your question, yeah, my life was a mess.

Does it usually have to get there? You mean you always hear the thing about Higginboard.

The problem is we allow people to sort of hit the bottom and way too comfortable away. And then while they're at the bottom, the whole self help movement again will meet them there and help them wallow in it. And so we don't want you to be too painful down there. So we'll come down there and hug you and we'll hold hands and sing Kumbayang. It'll all be okay. And I think that's exactly the wrong thing to do for people. I think you should say you hit the bottom for a reason. What were those reasons? And no matter what they come up with, it comes down to, you made bad decisions. This is your fault. I can sum up everything I do in one sentence. Life's your own damn fault. Your thoughts, your words, your actions created the life you're living. If it's a great life you cause that, that's your fault. And if your life sucks, it's because you suck. You made stupid decisions, recognize them, take responsibility for them, take action to fix it. And so I want failure to hurt. We don't allow it to hurt enough in our society. We're too quick to bail people out. We're too quick to come to the rescue. We do it with our kids, we do it with society in general. We do it with people who buy houses they can't afford. We do it with all kinds of people who make bad decisions. We should let it be painful because if it hurts enough, you'll go, I don't think I want to do that again.

Well, that sounds a little insensitive to some people.

Absolutely.

Now here's I want to. And some of these I'll just ask as double advocate questions because I've read in your books and stuff and so I sort of know how you feel about it. Who deserves a certain levels of compassion and coddling, if anyone?

People who can't come to their own rescue. There are people who cannot come to their own rescue.

No, I mean, I don't know if you'd ever admit it, but I actually find you to have lots of areas where I think you're incredibly caring, compassionate. I mean, elderly people, people that have injuries, people that were born with mental.

Disabilities, all that stuff. A friend of mine said recently while we were having dinner, he said, you don't really care anything about taking care of people. I said, no, I don't. I care about teaching people to take care of themselves. I think that's a much more, again, empowering message. I want to teach people to of take care, take care of themselves. But there are people who really can't. More people can than think they can't. But there are people who genuinely.

And I think that's a fundamental problem. And one of the things I think you address better than anyone is that, you know, you're not giving people outs when they, you know, so if they have the ability to make an excuse, you're just not going to tolerate it. You're not going to listen to it, you're going to call them on it. So let's talk about criticism. How do you handle criticism? And it's funny, before I was coming to interview you, I'd read your book Little Stretchy Black and it's great. And I highly recommend everyone that wears clothing. And that would probably be almost 100% of everyone.

Watch this.

You have to read this book. Not only is it filled with great business lessons and perspectives and tells a story of how you built the company. People don't realize how much you have actually transformed the clothing industry. I mean, it's unbelievable the impact that you've actually had in the world. And when I tell people, when I was telling people I was coming out to do an interview with you, I remember like this one woman, she's like, oh, didn't he say something on the news? And of course you've heard this a million times. I'm not here to like, oh, you know, Chip said something in this way you describe in the book. I've watched the clips on video, right? And maybe there's other ones I haven't seen. I'm really struck with not trying to say, oh, you could have, should have, would have done something differently. I'm sitting there going, I don't understand how they could take something so out of context, because it appears that was happening. So I want to get your perspective on. Really, the question is, how do you handle criticism, but tell the story of what happened and, and how that went sideways, why you think that happened the way that it did, and how, when you're such a public figure at that point, how do you psychologically process all of that? I mean, from your mind. Did you do something wrong? Do you think? Did you. You know, what, what actually happened? Because I think it's a lesson for when life throws you certain curveballs or, you know, however you would describe it.

There are definitely people that have an aptitude to be able to talk in the public realm and can have a sense of what I say and how it's going to be interpreted by other people. And definitely I am responsible for the way that people hear things. We had had a situation at Lululemon where the, the board and the CEO were maximizing quarterly numbers so they weren't reinvesting in quality, innovation, et cetera. And so I was having quite a difficult time, you know, myself against nine people on the board. And so sure enough, we had a massive quality control issue. And immediately after that, I was on. I forget, was it Bloomberg something? It was Bloomberg. And the woman asked me about the quality control issue with the pants. And I knew that there was something wrong with the pants, but I couldn't quite put my thumb in it at the time.

But.

I knew that some, some woman were like, buying like the pants, like two to four size too small. And it's like anything, you know, you take an elastic band and you pull it too tight, it's going to break. But I couldn't really. I didn't have. I didn't have enough information at the time. So when I was asked a question about the quality control, I mean, I guess I could have. I sometimes fantasize about going back and throwing the board and the CEO under the bus, but I wasn't in that mode. That's a fantasy kind of thing, which maybe is what I. So anyway, I said, well, you know, some women just don't, you know, I don't know, shouldn't be, don't fit into the pants or don't wear them properly. I forget my actual wordage. And so a couple things happened, I think is it was just the start of social media, and so suddenly there was the ability for anybody to make a comment and to say something about it. And the interpretation from what I first thought was probably women that probably weren't the Lululemon customer, because you got to get like, the Lululemon customer was a highly Educated, media savvy, athletic woman. And she would have known that whatever kind of came out in social media was probably from people that a couldn't afford. Lululemon, didn't want the quality, couldn't fit into it, were probably judgmental about their own bodies and consequently were judgmental about anybody who they thought were judgmental about their bodies. But the board of directors, of course, in my fight with them at the time, saw that as being, you know, a way to kind of like, remove me as chairman of the board and not being ahead. And that's fine. You know, probably, you know, time was happening, but I kind of look back at and I go, that was so overblown, like, to the extreme. And I know for the. For the media, especially like Bloomberg, it was like, really easy for them to go, like, to. To splice and dice the tape, how they wanted to. To make it look a certain way, because they were not in the news business anymore. They were in the entertainment business, but nobody had really defined that at the time. And if you look at news now, it's mostly an entertainment business, but the uneducated people think it's actually news. Right, Right. I think the other thing is, because I'd made, I'd say, probably pretty good enemies of Coke and Pepsi as I was a stand in 1998, that. That. That was making America fat. And I thought it was a drug, and I thought it was one of the worst things I could imagine. And it was just easy for me to look at people that were drinking, like, four or five cans a day and look at their fat. People that aren't drinking it are not fat. It was like, that was easy to see. So I could imagine at the time that Coke and Pepsi and maybe even McDonald's, because I was very anti McDonald's for the Olympic sponsorship, I didn't think any of that kind of worked. That, you know, they've got big PR machines that may have been waiting for the right time, and then the Lululemon PR machine backed by the board of directors and a very insecure CEO who was just on survival for her job. That would have also been part of the mandate of, like, let's distance ourselves from this person. So I don't think it was so much me. I think it was a confluence of timing in what was happening in the business, what was happening in social media, how the news was redefining itself. And I was probably said a line about that hit the most sensitive nerve of the most insecure people in the world. Yeah, yeah.

So, you know, it's really interesting about how protected someone almost has to be to not subject themselves to just being a human and saying certain things and everyone being so calculated. And I think I've seen you describe this in other areas where interview like sports, athletes and stuff, and they've all got their canned phrases and all this stuff because no one wants to say anything. And it's like on one level people are, oh, be transparent, be real. But then if you say anything that someone has any objection with, you just get attacked. And so at what point do you play to win versus play not to lose? And if you run around playing not to lose, which I think you describe in your book quite a bit about different individuals. And through the growth of Lululemon, through the growth of your company, it's just having that winning attitude, being as high integrity as humanly possible and knowing that you're human. I mean, there's not a single person out there in the world that, that has not said things that are, can obviously be interpreted or interpreted like you said there. I mean, because I really watch and I was like going, okay, yeah, you know, I understand, but I don't see anything in your, you know, body language or anything where you're trying to attack anyone. I mean, you're, you have a clothing line, it's your own company. I mean, if someone says, this is who I make the clothing for, I mean it's. That's who you make the clothing for. I didn't see, I didn't perceive it as you criticize or saying anything that they did not sound bite and take out of context.

Yeah.

And probably people didn't have the context of what I hate to use the word I. Because I don't want to self promote. But I mean really, Lululemon was all about woman and it was all about elevating like a class of women to management and CEO and directorship level. That had never occurred before. Right. And so I think the people that were like attacking me because I'd never done any marketing for myself or for Lululemon around that type of thing. It was easy for the media, the press, the social media to create a story because there was no story at the time.

So one thing I want to actually point out too, whatever someone may think of you or perception or, you know, try to be the spectator saying he could have played this a different way, could have said things a different way. I would challenge anyone to look at their own life, what they have done and said, how they handle it, and also go out and build a Company that has employed hundreds of thousands of women and has empowered them to not only have better careers, but to make more money, to become better parents, put them through tons of leadership and personal development and try to improve their lives all the way around. Because I think your track record in life, everything that a person does in terms of the deposits into the positive parts of world and humanity versus the withdrawals, I mean, I think it would be really hard for anyone to really look at what you've done and say you have not been a massive advocate for women and for health and for good eating and for challenging people that really exploit people in a lot of ways.

I mean, thanks, Joe. Yeah, I think there was, you know, it was interesting at a time though, when we brought all these amazing women up who were 23 to 30 years old and brought them through the system. And then suddenly Lululemon got to be so big that we had to bring people in from the outside. And I'd say that they were those, you know, 45 year old women who really had to like fight in life. And they, they were in companies where probably they weren't treated right or, you know, they had to fight through the whole men's system. And they probably had a. I think they came into Lululemon with a perception of men, which was way different. And, you know, and I definitely talked to the woman in our company like equals. Like, I didn't separate men or women. And you know, like, we've totally blunt, totally authentic, like we're getting something and we gotta get it done here. There's no playing nice in the sandbox. And yet I think that the older woman had, when they listened to me talk like that, were not able to grasp that I was talking to them as an equal. But I think they saw as this dominant man telling them what to do. And so it was really this. There's definitely a tier system in the hierarchy of women and where they came from. Yeah, yeah.

So how do you handle criticism today as a result of just having built a company and everything? Because you certainly have had to encounter.

Well, I think I have the choice. And that is not to say anything, but my mind being an entrepreneur and somebody who I think my natural inclination is to be seven years in the future. And a lot of things that I think of and what I say do not meet the societal norm of how people think today because it's just not where my mind goes. And so I'm trying to set up my family and my life and my businesses for where what we call in Canada where the puck's gonna go, not where it is. And so when I talk about how I see things change and where they're gonna be, it really upsets people that don't like change, and they don't want to make a change in their life. They don't want to be different themselves. They don't want to have to move their own personality to where the world's going. They want the world to move to them. And so they're going to take the lowest form of trying to make the change. And that is criticism. I have this theory I think is really neat, and that is, you know, our number one instinct is survival, and our number two is reproduction. So ultimately, we want as many people as a possibility to reproduce with as we can. So I think that's. If you look at the. At one side of it is that we always want to cheer for the underdog and we want to bring them up. It seems natural, doesn't it? Right. And that seems okay. And we don't think anything of it. But on the other hand, why is it that we want to bring the tall poppy down?

Yeah.

And I think it's. It's a natural instinct for the. For the mediocre group in the middle to have more people to reproduce with.

Yes.

It's just. It's. And that in itself is a survival.

Technique, you know, and that's interesting. I got to think about that there. I can't remember if it was.

If it was Sperm wars was the book.

I remember a book where, like, when you go back to prehistoric days, I'm going to butcher.

Yeah, yeah, yeah, sure.

Don't take this in the right context, but what my interpretation of in remembrance of it was is that back in prehistoric days, a woman would have sex with multiple partners, and the sperms of multiple partners would have to compete to impregnate the woman biologically. And so 90% of the sperms have claws and different. They would be literally fighting. So the aggression is actually biological. There's a certain level of competitiveness in it. And then you take, you know, today, where people on one hand are being told everyone should be, you know, nice and friendly on one level, and there's a lot of characters in the world that they have agendas and they want to take people down. And when you're going to the, you know, the take down the tall poppy, you know, the chop down the tall poppy, I think, you know, when you look at criticism, there's from a friend who's going to give you feedback and say, hey, you could have done this better. They're coming at you with a good intention. They want to kind of help. They don't want to attack, that's one thing. But people that want to attack, like a lot of criticism I think is a self hatred turned outward. And if you have someone that is looking at an individual that built an athletic company as an example, your clothing were designed for people that are exercising and are active and are outside, starting with skateboarders, right. And going into the yoga community. It's kind of like if you sell armor to a soldier, they're not probably not going to take that to a restaurant and wear armor.

Exactly.

Attire. And so then you build a company that becomes the clothing is so well made, so well thought out. I mean, you did it in order to solve problems that other clothing work were creating, right. With friction and everything. If everyone looks at, reads your book and gets the origin of understanding how you started with little stretchy black pants, they will understand that you created this. And so you have this and then all of a sudden you have a large segment of the population buying your clothing for purposes other than what it was the company was originally designed for. And then they attack you and say, oh, you shouldn't have said it that way. It's kind of like, well, I mean, is, is it really that part of you say, well, maybe I'm not working out because you're, you're an advocate for eating well, you're an advocate for an active lifestyle because you know how much it's helped you. I mean, you use your own experience in a lot of ways. And you know, I mean, and if someone, and here's my thing, if someone doesn't like what's going on in the world, you can either complain about it, you can attack people that do it, or you can actually get off your ass and do something about it. I mean, and everyone has that opportunity.

And so, yeah, you know, I think it's also part of my love for athletics and my love for authenticity. I've never wanted people to buy like the athletic clothing I make in my multiple companies because they want to look good. First off, it's got to work for them. So I think that my mind, when I was developing the Lululemon pants for women at the time, wasn't thinking about like tummy control and fat control like a bra. I wasn't thinking that way, but women were thinking that way and buying it to look good. And then I could get where our clothing had to look good. But first off, it had to function First I just hate a fake world and it's just not where I was. And I think that's, I was meeting that intersection at that time.

Yeah, yeah, no, totally. When it comes to criticism, what are the useful ways to use it and what are the non useful ways to use it? Because you have some interesting insights.

Well, I think the dumbest thing that was ever put together around the topic of criticism is the idea of construction. Constructive criticism. Construct means to build up. Criticize means to tear down. You cannot build up and tear down at the same time. So when someone says to me, I'd like to offer you some constructive criticism, I say, pick one. And they go, what? You can either build me up or you can tear me down. I'm a big boy. Pick one and let's go for it. And they're always, you know, it's that whole idea of sandwiching criticism. We've all heard that. And every management class says, if you're going to say something bad to an employee, you say something really nice and then you say your tough stuff and then you say something really nice. What most of us call that is a shit sandwich. And regardless of the kind of bread you package it in, it still comes out tasting like shit. If you want to say something to me, I'm a big boy, say it. And so I'm a big believer in criticism. And as long as it's valid, as long as it's been researched, and as long as you're willing to do it face to face with me, you can say whatever you want to.

Well, I mean, when someone says constructive criticism, what they're trying to say is they're not per se. Well, a lot of times it's disguise. It's a disguise way of trying to preface it so they can insult you and not make it look that way. I would look at someone that just wants to attack you and talk shit about you and take it personally versus someone that wants, wants to per se, give you advice. But your whole thing in the book, grow up here. I mean, I don't know exactly where it is, but there's.

That's yours. Yours is yellow.

Yeah, I can see, when I read books, I make notes, all that sort of stuff, and everyone should. I mean, what's, you know. But the thing you say about criticism, you say our fragile little cells just can't stand to have anyone criticize us these days. Don't you dare tell me I'm not, I'm not good at something. You might hurt my feelings. Well, to hell with your feelings. If you're a screw up, you need to hear that you're a screw up so you'll stop being one. If it hurts your feelings, good. Your feelings don't matter when your results suck. You need to get better. So stop whimpering and take your criticism. Criticism is how we grow. If you heard great job every time you attempted something, you wouldn't improve much, would you? So accept the criticism, even welcome it, take it like a man, even if you're a woman. And then, you know, so that's good stuff.

Who wrote that?

It's very good stuff. So it is a great way to have people that have the capacity. That's a big cue. You said something really interesting early on is that people frankly don't change that much. Most people that I come across right now, 10 years from now, they're just going to be a 10 year older version of themselves. What I do though is I'm like a pessimistic optimist though when I look out into the world, most of my viewpoint, I can sum up most people with three words. Not very inspiring because there's a lot of people that could do a lot in the world and they just simply don't. However, there are those that kick ass and take names, there are those that make breakthroughs, there are people that fuel the world forward. And that's the people that, you know, that are interesting to me. That's what is interesting in myself in order to change the stupid shit in myself that can, you know, so I'm always constantly improving. I mean, anyone that would sit and watch this right now, on some level, it's either just interesting and intriguing to watch some bald dude with a crazy outfit that has a strong attitude, that's one thing. But I think most people that would listen to my stuff watch what it is that I do. They're seekers. I mean, they're trying to better themselves. So their intentions are to make their lives better, to get an edge. And so that's mine too. When I jump into the whole self improvement process, personal development world, I'm simply trying to become a better version of myself. But there's all of these things that stand in the way and there's these erroneous beliefs. And what I think your greatest asset for people is you're the guy that will point out shit and say things that no one else has the balls to say. And so let's cover a couple of things that you mentioned in the book Nation of We Weenies. Okay, so we live in this world and what's That I can't remember who said that quote. The unreasonable man wants to adapt the world to himself. The reasonable man wants the world to adapt, and then the unreasonable man adapts the world to him. So therefore, all progress depends on the unreasonable man. I did not say that right at all. But the point is, you are in control of your world, not the world out there. So if the world is filled with a bunch of weenies, I mean, that's just going to be the way it is, right?

That is the way it is. I just don't choose to let them ruin my day. I don't choose to participate. It's kind of like when you hear as you go into fall that cold and flu season is upon us. And you can say, I choose to participate or I don't choose to participate. When they say cold and flu season is here, some people go, oh my God. And then they start to sniffle and they run to the drug store and they start buying all that crap. And me, when I hear it's cold and flu season, I just say, not for me. So when I look at the world and I realize that the world is full of idiots who are, for the most part, broke and don't care about improving their situation, and for the most part, obese and for the most part, really doing a lot of stupid stuff, I can let that get me down or I can stay true to myself and do what I believe I need to do to make my world better. I would love to change the world. I would love for the world to be different. I think all of us would. Realistically, that's not going to happen. I can't change the world. Besides that, if the world changed, I'd be out of business. You'd be out of business. There'd be nobody left to buy our crap.

I love the fact that people say suck at marketing because the fact that they suck at marketing allows me to make a pretty good living.

Exactly. And if everybody suddenly took responsibility for their lives and I paint in the front of this book, this utopic world that said, wouldn't it be great if the world was like this? It's not going to be that way. So I can control my world. And the only thing that allows me to go to sleep at night and feel good about my world is knowing that I did my best every single day. Not according to you, not according to anybody else. But I can look my myself in the eye, in the mirror, and I say, I did my best. I did a good job. I was the best version of Larry Wingate that I could be. Today, I feel good about myself. When somebody confronted me and insulted me, I handled it well with dignity and with grace, but I didn't let them get by with it, which I think is important. And I think that's the pair we've lost as well.

Do you ever cross the line sometimes. Where? Like, you've got. I mean, you're talking about this all the time. People expect you to be this pit bull of personal development. You've sort of created this whole shtick about it. I mean, do you ever accidentally go too far?

Oh, hell, we all cross the line.

Well, I mean, how effective are you in terms of responding and knowing boundaries? Because I imagine you have boundaries. I mean, I think a lot of your boundaries are you draw lines in the sand of what you will and will not accept, and also what you will and will not say to people. I mean, when does. You know, being honest? When does it actually.

You can go too far. If someone is asking for my honesty, then I don't hold back. If you're asking for it, I'll give it to you. If they're not, and I just see you being an idiot, and you don't want my opinion, I don't feel compelled to share it with you. I think that would be rude. Sometimes when I accidentally cross the line, I am just as quick to apologize if I cross the line. And I think apologizing is also part of having a pair.

Well, yeah, and you have an interesting thing about saying I'm sorry. The ways to say sorry. Like, a lot of people just run around and say, I'm sorry for this.

We live in an awfully apologetic society. Some cultures are built on being apologetic. You ever been to Canada?

Yes.

They're sorry. I love Canadians, but they just. It's built in their culture that, you know, you're. They're so nice. They're so nice all the time. Canadians are, and I admire that. But their culture is built on saying, I'm sorry. And I. And I just had a big discussion with a bunch of Canadians this last weekend about that. That's sort of what they've been taught to do. And I think that's one of the problems with society right now is that we're sorry for being who we are. We're sorry for having beliefs.

We.

We're sorry for speaking our opinions. We built a whole language around that. I know that was some of the stuff that you pulled out of the book that you kind of like this language that we built that people say with all due respect, which means really I don't respect you at all. And what I really want to tell you is you're a friggin idiot. And get ready for it. They don't respect you. They just like to say that with all due respect, right before they say something really, really obnoxious.

What are some other things that you said in there?

Because.

Oh, in my humble opinion. Why is your opinion humble? Why? And why do you have to tell me in my opinion to begin with why? If you're saying it, obviously it's your opinion. We use weak language. That's one of the things I think we all have to get away from is our weak language. You will rarely hear me use. You'll never hear me say, in my humble opinion, or with all due respect, if I want to say something to you, I'll just say, say it. You won't hear me say I think. Why would I say I think? I'm saying it. We preface everything but just kind of water it down a little bit. Sort of that political correctness so we wouldn't dare offend anybody. If you think what you're going to say is offend somebody to the point that it bothers you, don't say it.

But what about political correctness?

I mean, I think that is one of the most castrating things that has ever happened to our society, political correctness. I think that we're so careful, careful with everything we say so we won't hurt anybody's feelings, any group of people. We want to make sure that we say it just the right way so we won't step on anybody's toes. And everybody's become so damn sensitive. I gave a speech and it's one of the examples I did in the book where I was told. I rarely tell jokes from the stage, but I told this joke, how's an Oklahoma tornado like a Texas divorce? Either way some old boy's gonna lose his double white. I thought, that's funny. I'm from Oklahoma. And it was just one of those throw out things. And I kept right on going. And a woman came up at the end of the speech and she said, I do not appreciate you making fun of fat wives. And I said, I don't recall ever making fun of fat wives in my speech. She said that whole thing about double wides. I said, lady, that's a house trailer. She said, what? A double wide is a trailer? A mobile home? It has nothing to do with fat wives. Of course she weighed 400 pounds, so she was going to take offense but she was looking for things to take offense to.

And people are.

And that's where we are. We're looking for people to hurt our feelings and then when they do, we're quick to be there.

I think it's really interesting too, because in so many areas there have been things that are so over the top. I mean, a race to, with reality tv, take a show like Fear Factor back when, just the shit that people would eat on, I mean, literally on camera, how hardcore pornography has come, how violence on television, all of these things that back in the 50s, you know, I mean, comedians, I mean, so on some levels, things are just completely over the top. But the political correctness and the sensitivity, it's so bizarre.

We desensitize so many areas. And that area, maybe that's our last bastion of hope is that we get the. You know, we won't even call people fat anymore. You know, they're weight challenged. You've probably been called follically challenged. And people think that's funny? No, I'm bald. And you know, I do this bit in my speech about fat people and a woman wrote me a nasty letter and she even called the office and said that I shouldn't talk about fat people. And she said, I am not fat. I am not fat. I'm big boned. And I said, dinosaurs had big bones. You're fat. You know, and why are we afraid to tell somebody they're fat? Why are we afraid for our kids to get a failing grade? We don't get failing grades anymore for little bitty kids that might hurt their feelings. Listen, if you didn't do the work you failed, you need to be aware of that. I have issues with political correctness.

I think you have issues with a.

Lot of things I do.

It's good.

And my issues are based on anything that's not honest. And I ask people to draw lines in the sand. One of the things I do in the book is say, tell me your five things that you will never compromise no matter what. What's your number one thing you'll never compromise?

Compromise me? Incompetency. I mean, I'm thinking about in business and stuff.

Or you just don't tolerate incompetence or.

People that have no integrity. I mean, like, you know, okay, so.

Now you have two. That's good. Keep going. You've probably got a handful if you thought about it, right? Yeah. The number one thing for me is honesty. I won't lie to you. I just won't. And I won't be lied to. That's the other thing. I will not tolerate dishonesty. You can come to me. My kids could come to me when they had screwed up. I said, you can call me. I don't care how much trouble you're in. You tell me how much trouble you're in. You tell me the truth, and we'll work our way through it, and I'll punish you on the backside of this thing, but we will get through it right now. But don't lie to me. And I remember when teenagers were being teenagers, and everybody's going to, oh, God, we're in trouble. Who are we going to call? My kids will always say, we call my dad. He'll fix this thing right now and he'll deal with all of us later. But we can call my dad. That's a much better place to be, especially as a parent. I just won't be lied to. And I won't lie to you.

Okay, so someone's listening to this, and they're clearly either irritated and agitated by what you're saying, or they realize that, yeah, you know, I mean, he's. He's saying stuff that absolutely applies to me, or I'm putting up with shit that I shouldn't be putting up with. I'm acting like a wussy. I mean, whatever. Everyone has their own way of how they process in here, information and knowledge. What's the best way for someone who is mature enough to realize they're fucked up and they want to unfuck themselves? Basically, like, what. What is the quickest path to just, you know, getting rid of all the bullshit? Because you got to a place where you were just completely. I can't do this anymore. Whatever. You know, this is like a facade. I mean, I'm going to start being me. And I think there's a dream that people have to just, you know, you talk about it in the book. People will look at you and they'll gawk at you and they'll notice you. And sometimes they'll talk, you know, make fun of you or whatever. And you say, you know, I think a lot of people just secretly, you know, they just wish they could, you know, do this.

Yeah, I have CEOs that come to me, and they look me up from head to toe and say, wish I could dress like that. How? You own the company. You're the boss. You can dress any way you want. Right? You're dressed for them.

Isn't that funny? When someone says that they're in a position to where they can do what.

They want and they actually, they don't. They're living their lives for someone else. I'm really selfish. I know you are too. I'm a true hedonist. I know you are too. We do what we do to make ourselves happy, knowing that when we make ourselves happy, we ultimately make more other people happy. Right, right, right. When you're true to yourself and more people need to understand if they got true to themselves. And that's what this is about. Know what your beliefs are. Know what you will never compromise on. And be true to that and stop compromising. Yeah, we. We sell out way too quick for no reason to impress people that we shouldn't give a damn about anyway. Why do we do that? That's sad. And to answer the question, it sort of starts with knowing what it really takes to be successful. I have a philosophy of success that says, first, know what you want. And I tell everybody. Get three sheets of paper. And on one sheet of paper write down everything in the world. The way it is right now in your life. Write down how it is financially for you and physically for you and your relationship, everything. And then on the second sheet of paper, write down how you'd like for it to be. And then on the third sheet of paper, write what you're going to give up to get from the way it is to the way you want it to be. That's the most important sheet. And that's the one thing most people in self help never want to talk about. I believe success is based on sacrifice. I believe you have to be willing to give up. You don't get rich. You give up what's making you broke. You don't get skinny. You give up what's making you fat. You don't get happy. You give up what's making you unhappy. And it takes balls to give things up. The self help gurus, the motivational idiots out there will say, you can have it all. We've all heard that. You can have it all. No, you can't. You got to choose. It takes balls. You have to grow a pair to start to look at your life and say, I'm going to choose differently. I'm going to walk away from people and ideas and activities that don't move me close, closer to my goals. That's the first thing people can do. Yeah, gotcha.

This is definitely worth talking about. Okay, can you, Can I talk about, like, the success you've had and how much? Yeah, totally. Yeah. Okay, so you have a business that is currently making how much money a year?

What's your like 50 million.

50 million a year. Okay. And you fly private and you have multiple houses. You have a lot of external forms of success that people will. Will view and say, you have a lot. You own a lot of stuff. You make a lot of money. You are by all standards, wealthy. Right. So how do you deal with the envy and the criticism or the jealousy? Because the way I view jealousy is. Jealousy is wanting what someone else has. Envy is wanting what someone else has and not wanting them to have it. There's a level of kind of bitterness attached to it. So how do you deal with that?

I really have to credit a lot of how I feel about this to Dan Sullivan. Like, the way he taught me to think about just wanting what you want and never apologizing for what you have and never, like, having to explain your success to anyone. Like, there's a few things and a few different podcasts that he has said about that that just really changed the way I own that success, and I never apologize for it. And if people hate me for something that's true about me, I don't really have a hard time with it. Like, somebody wrote an article about me and how it's so irresponsible of me to tell people that they can make a million dollars, that they can make a lot of money as a life coach, because most people can't. Which I just disagree. I disagree that most people can't. I think people can. And I've had hundreds of people that have made so much money as a life coach. And so if someone hates me for something like that, I'm like, keep hating. Right? If someone hates me for something that's untrue, that really bothers me. Like, if they don't understand something or they're misreading me. So I love money, and I love the ability that we have in this country to make money. I feel a responsibility to every woman that went before, before me to cash in as hard as I can on the opportunity that they created for me. And I will never feel bad about that, no matter how much I'm hated for it. And I will never stop talking about it. I had a moment where Amy Porterfield, who's one of an online marketer, influencer.

She'S a friend of mine. She'll be at the event this week.

Oh, awesome.

Yeah, I'm interviewing. You know, people may not know where it is.

Amy Porterfield is amazing.

She's awesome.

And on a podcast, podcast, she talked about making a million dollars in a year. And I was like, I Will never forget that. I was like, wait, what? We're allowed to do that? We're allowed to make a million in a year?

What?

And just her saying that, like, the audacity of her to say. And she's nothing like, you know, me, like, talking about all my things. But she just happened to mention that, and it completely changed my life. And so I always encourage all women to talk about how much money they're making to inspire other women to make as much as they can. Right.

Honestly, I think one of the biggest challenges that people have with taking the advice that someone dispenses is they see, let's take like, Dave, who's sitting over here, teaches a lot of stuff related to health and energy, fitness, your brain operating functionally. People are like, well, that could work for other people. That could work for Dave. Or that could work for Brooke. That could work for these other people. The biggest challenge is, can it work for me? And the moment someone believes, oh, it can actually work for me, that's when you've now opened yourself up to.

I couldn't agree more.

I gotta jump in here with some important stuff.

All right.

If you're a woman or a man.

And you start talking about how much you make and all that.

50 million.

If you look at what Robert Greene teaches in the Laws of Human Consciousness, and he's one of the great modern.

Masters, from my perspective, that does increase the likelihood of envy and greed, which are the hardest to spot. And what that does, that attracts narcissists.

And people who will appear to be your friends and prey on you.

I've dated many of them.

We've had discussions with my businesses. It happens especially to successful women. Right.

Because there's some little programming that women get.

It's like, I need a operational man to help me support myself. And the kind of person who's attracted.

Oh, look, look.

Money, fame, power.

They're more likely to be person who has really bad trauma, bad programming, then not. So it feels like when you're small.

You want to look big.

When you're big, you want to look small.

Right?

Yeah, but just a counterpoint there, because you don't want to attract the wrong people in your field because they will spend all of that money and tell you they're not doing it. I've certainly had that happen. Interesting. Anyway, so what do you think the solution is? What do you think the solution is?

I think that you want to be.

In a room full of people who.

Are the right people to share it with.

Agree.

I share it with everyone.

That's why I go to Teenage Network.

Yeah. No, no.

And always find out what's in it.

For them and share it with your coach.

In the. Yeah. Thank you for that. Product placement. Product placement.

Like, and the point is. And the point always is.

No, no. Well, here's the thing, though. Like, so I wrote my book, which would not even have existed if it wasn't for Dale Carnegie's book, How to Win Friends and Influence People. It's a great title. And most people want to win friends and they want to influence people. But what I've learned is that it's not about winning friends and influencing people. It's about winning the right friends and influencing people. And the right people.

Yes.

Because that whole Zig Ziglar line, you can get anything you want, life, if you help enough other people get what they want. My friend Martin Howie said. Well, that's not necessarily true because you can help a lot of people get what they want. That won't do a damn thing for you, and many will abuse you, take advantage of you and steal from you. So it really is about selecting what I call Tammy. You put your time, attention, money, effort and energy. Or it can be tame with two E's. But time, attention, money, effort and energy are things that we can spend. You apply that to the right person in the right way to best leverage yourself. And I mean, you certainly have really good business skills, good marketing skills.

Can I just tell you though, I was kind of having a little out of body experience driving over here because I was trying to remember where I was when I was walking on a trail and my kids were like, I think they were in daycare. And I was listening to I love marketing with you and Dean. Like, that was before there were any marketing podcasts. You guys were like the OGs of all of that. And like learning what a target market was and like learn, like learning the nine word email, like all those basics. And it's like so surreal. Now I'm like, I'm like going to Joe Polish's house. Like, you taught me so much, like from the very beginning. And it's so interesting how it's like a full circle moment, right? And I hear so many people say that to me all the time, but it's fun to have one of those experiences myself. Right? Yeah. So, I mean, I've studied all the things.

Okay, let's talk about this then. Because oftentimes it's really cool if you stick with it. If you just stay with stuff, you will eventually meet the people in it. I believe one of my favorite lines, which I put in my book, I didn't come up with it, is a quote from years ago. A guy named William Mizer, he said, be nice to the people you meet on the way up. They're the same people you're on the way down. Right. And so part of it is you will. I tell this to young people all the time, you know, don't be an asshole. You're going to run into the same people. Believe it or not, if you leave scorched earth 5 years, 10 years, 15, 20 years, you may come across those people and they may dislike you and they may have a grudge. And don't give them a reason to do that intentionally. I mean, like you, you can be successful in some people, like you said, they'll just despise you from the fact because a lot of criticism is just self hatred turned outward. I mean, it really is.

That's really interesting the way you said that. It's good.

Yeah. And some people that want to give you advice, they're really looking out for you. But it's one of those things, you will run into the same people. And I think it's awesome that all the people that I used to study, I mean, Jay Abraham just interviewed me for my book three days ago and just said the most edifying things because.

He read my whole book.

Yeah, that's cool.

And you know, and Jay, I was like, aunt Jay, you know, in 1992, I was listening to your cassette tapes that you did, your Australian boot camp. And they were instrumental in helping me understand lifetime value of a customer. And it's so cool that many years later you don't realize the domino effect of putting knowledge out. So what I said to Jay, who's add off the charts, I mean, Jay's like, you know, but he's a cool dude, he's a nice guy. And I said, you know, just take in how much impact putting your ideas out into the world that helps small business owners, how much it does. And I would say the same thing about you because you know, when you have transformed this pain into productivity, you've actually learned, I hate myself and I love myself. I often sit and think, yeah, you know, what a waste of really years of marketing skills that I've worked so hard. I mean, I've put over $2 million into my own marketing education. I've read over a thousand books. I know something about addiction. I've spent a lot of time and a lot of money and a lot of effort into my addiction. Recovery. I had a lot of relapses along the way. I had a lot of crazy making along the way. I was in horror, horrible places. I was suicidal in many times in my life. And it's like I learned about marketing, which I love. What I don't love about it is so many of the scoundrels that use it in unethical ways. But I love the fact that you can do. But I was like, man, to know things that actually help people with addiction recovery, but to not use those skills to put it out into the world, I feel really good about that. And so I think it's amazing that not only the transformation you made in your own life, but you've actually built a business around this that helps other people do that thing. I mean, so it's one thing to discover a recipe, it's another to teach the recipe to other people. It's another to teach recipe to other people so they can teach you the recipe to other people. And now you are, every single day, your work impacts God knows how many countless thousands of people as a result of you figuring this thing out.

Yeah. I mean, figuring out like my own work and my own model and how to help clients, but then also doing the talent stack of learning marketing.

Yeah.

And being able. Because I think there's a lot of people with way amazing ideas, probably way better than mine, that don't ever learn marketing.

Right.

That nobody ever hears about their great ideas. And so I think those two skills together is what has like, really helped propel. Propel me. And I'm still a student.

Can I piece. Can I just say something to what you just said? Because I often say that too. Where I don't know exactly how you said it, but you're like, there's some people out there that have skills, some that. Did you say maybe greater than mine?

Yeah. Better than mine. Material that's better than mine.

Yeah. But they never turned it into a $50 million a year business because they haven't put together that marketing. And that's where the whole thing is, where there is no relationship between being good and getting paid. And that's the painful realization that when I was a Deb, broke carpet clean.

Unless you're good at marketing.

Exactly. Well, that's the. They finish it. There's no relationship between being good and getting paid. But there's a huge relationship between being good, being a good marketer and getting paid.

Yes.

That is so right.

So the thing is, when I was a Deborah carpet cleaner, I realized like, man, I am so Pissed. I don't understand how this other person is making money. They suck. They're unethical, they do bait and switch advertising. I'm over here working my ass off, doing good work, actually care about people. Why is my business not working? What is it that I don't know? That I don't know? When I had this insight that, you know, the problem was, you know, not the business I was in. The problem was I didn't know how.

To do the business.

My first mentor actually helped me understand that is.

Yeah, the story I remember.

Jet Ski story. Yeah, I'll go into that one here. But the. But the thing is, when I was aware of that, I started looking at my business. It's now a lab rat. I'm not going to get out of this business until I figure out how to make it work. And I need to learn fundamental business. And that's what put me on my path to where I eventually learned marketing. And I actually learned that you can persuade people with words that you have, you know, and so what I always. My friend, the late Dave Kekich, said, enthusiasm covers many deficiencies, which I think is a great line. Because when you're first starting out and you don't know what the hell you're doing, at least don't be a jerk. Be enthusiastic about ideas. Be enthusiastic about learning. Be a useful, grateful, helpful person as you discover and learn these skills versus someone that just has a terrible attitude is just not pleasant to be around. You know, I have a chapter in my book, my book again, you know, what's in it for them at this point? I gotta make a joke about it.

Every time I mention it.

But, you know, be the type of person you always want to answer the phone for. And I say that so much of it is energy. And I will tell people on the next five or ten people that contact you, because a lot of young people don't even use phones to make phone calls anymore.

Right.

I said the next messages, social media, texts, phone calls, whatever that come through. Gauge the fear feeling when you're looking at that phone and saying, okay, do you feel whoo. When someone's gone? Or you feel, ah. And whatever you're feeling, there's a reason you're feeling that, because there's something that that person represents that excites you and makes you want to connect with them and the people that drive you crazy.

That's so good. Yeah, It's a great way to measure it.

Yeah. And you can start measuring all the relationships.

Relationships, like even a text. I Get totally. You have a feeling it's either a dopamine hit or it's not.

Or it's like. It's like, oh, my God. And now I will have to caution people and say, if you owe them money and you're a jerk, then they're not the problem. So the energy goes both ways. And so. And one of the things I say is, we all want something, but make sure that if you. Whatever you want, make sure that your give is equal to or greater than your want, because those are the people you want to hang out with. Those are the people that. Where they show up as a contributor and expander, not a contractor. And so anyway, so the point and what I'm realizing, Brooke, is that I'm going to be doing. We're recording this at a time where, you know, in a few days, I'm going to be interviewing you in front of all of my Genius Network members at Genius Network, the annual event, which is going to be more focused on the business aspects of what you're doing. But I wanted to, like, really dig in a little bit in your life and how you've done this. So what I like to do is I could, man, I could see this as being one of these, you know, three to four hour interviews, and we just went, you know, everywhere. Okay. I hope you found that video awesome and useful. So if you want to get a free copy of my book, I want you to click here. And if you want to watch some more videos that will be useful and awesome, click here. Go ahead. You're over here. Do it now. Come on. Thank you. Watch them.