Joe PolishFounder of Genius Network and President of Piranha Marketing

UNLOCKING DECISION-MAKING POTENTIAL

28 Nov 2023 · 1 min

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0:32

A short monologue (Joe Polish) exploring how a small family-based business frames its value: the speaker reframes customer questions about cost into questions about desired outcomes, emphasizes that clients seek the ability to make decisions (metaphorically described as "oxygen"), and positions the business as helping people achieve what they want in life by restoring capability and confidence. The excerpt contrasts superficial emotions (excitement, fear) with deeper needs (feeling capable) as the locus of transformative change.

Chapters

So people ask me the question, how much does it cost? My answer back to them is, wrong question. What would you like me to do? And they say, I don't know, what does it do? And they say, we're a small family based business that works together to help you do whatever it is that you want to do in your life. That's what we get to do here. When most of us realize that people are after oxygen, they're after feeling that they're capable of making decision. They're not after excitement, they're not after fear. And we give them that, that's where things begin to change.