Joe PolishFounder of Genius Network and President of Piranha Marketing

WHAT'S THE SMALLEST THING WITH THE BIGGEST IMPACT?

17 Dec 2023 · 1 min

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The speaker (Joe Polish) frames a guiding design principle he calls the "feather principle": identify the smallest, simplest intervention that produces the biggest impact toward a desired outcome. He equates this with terms like "small, big" and (in academic contexts) "channel factors," and positions it as a common goal across methods aimed at helping clients or students achieve outcomes.

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Is we're all thinking about what's the outcome, or we're helping people achieve an outcome. I think all of our methods and all of our work is what is the simplest way to achieve that outcome. I've been fascinated with that for a long time. I've given that principle a name. I call it the feather principle. What's the smallest thing with the biggest impact? Bob has a word for that. The small, big. If you get into the more academic research, in some contexts those are called channel factors. But I think that's what we all have in common with our work, is what's the smallest thing that will have the biggest impact and lead to the outcomes that we or the clients or our students are hoping to achieve?